When You Care Enough to Send the Very Gayest

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Well, maybe they’re not the very gayest cards we’ve seen, but Hallmark has put out a line of cards intended to celebrate same-sex marriage. The language inside the three offerings is “neutral” says the company, and aside from the tux design, they’re pretty neutral on the outside as well.

The AP reports: Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage…Hallmark says the move is a response to consumer demand, not any political pressure. ‘It’s our goal to be as relevant as possible to as many people as we can,’ Hallmark spokeswoman Sarah Gronberg Kolell said. Hallmark’s largest competitor, American Greetings Corp., has no plans to enter the market, saying its current offerings are general enough to speak to a lot of different relationships. Hallmark started offering ‘coming out’ cards last year, and the four designs of same-sex marriage cards are being gradually released this summer and will be widely available by next year.”