Spanish Matador Prepares to 'Gay Up' Bullfighting
So wrong, in so many ways. Spanish matador Joselito Ortega is about to "gay up" bullfighting, literally.
The AP reports: "Matador Joselito Ortega will be plugging a club-scene energy beverage called Gay Up and have those words embroidered into his cape in large, red cursive letters. In Spain, matadors are seen by many as the pinnacle of macho, and Ortega's agreeing to endorse a product geared toward gay men is raising eyebrows. But Ortega sees no incompatibility. 'I am a bullfighter. That is not going to change. I am going to go out into the ring as I have done until now, to risk my life, and the seven goring wounds on my body prove that,' he told The AP Wednesday. 'If the gay community welcomes me as an image or a symbol, that is fine.' Topflight Spanish bullfighters are celebrities, just like football or movie stars, and it is common for them to have commercial endorsement gigs for everything from wine to cars to fancy clothes. But it is almost unprecedented for them to advertise something while in the arena."
"It is like prostituting the cape," according to bullfighting critic Juan Belmonte.