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Spanish Matador Prepares to 'Gay Up' Bullfighting


So wrong, in so many ways. Spanish matador Joselito Ortega is about to "gay up" bullfighting, literally.

The AP reports: "Matador Joselito Ortega will be plugging a club-scene energy beverage called Gay Up and have those words embroidered into his cape in large, red cursive letters. In Spain, matadors are seen by many as the pinnacle of macho, and Ortega's agreeing to endorse a product geared toward gay men is raising eyebrows. But Ortega sees no incompatibility. 'I am a bullfighter. That is not going to change. I am going to go out into the ring as I have done until now, to risk my life, and the seven goring wounds on my body prove that,' he told The AP Wednesday. 'If the gay community welcomes me as an image or a symbol, that is fine.' Topflight Spanish bullfighters are celebrities, just like football or movie stars, and it is common for them to have commercial endorsement gigs for everything from wine to cars to fancy clothes. But it is almost unprecedented for them to advertise something while in the arena."

"It is like prostituting the cape," according to bullfighting critic Juan Belmonte.


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  1. Long sexy fingers.

    Posted by: Derrick from Philly | Sep 23, 2009 1:43:26 PM

  2. The followers of such ritual -we can not even call it sport- are extremely conservative. I don't think he will be welcomed in the arena by that kind of public. But well, may be he just tries to prove a point, don't know which one.

    Posted by: Lexxvs | Sep 23, 2009 1:48:56 PM

  3. While yes MACHO --- Bullfighting is actually about showing the FEM SIDE of guys - unlike American revisionism for the masses --- notice the cape is PINK not RED as is the case in Mexico.

    Pink because it is feminine -- the bullfighter portrays the feminine mystic luring the male to his death.


    Posted by: walter | Sep 23, 2009 1:52:43 PM

  4. i don't understand what happens when u drink gay up

    Posted by: jpastor717 | Sep 23, 2009 2:16:05 PM

  5. "i don't understand what happens when u drink gay up"

    You have an unquenchable desire to film yourself lip syncing songs by pop ingenues.

    Posted by: crispy | Sep 23, 2009 2:19:53 PM

  6. Well, it just goes to show that not all bloodthirsty, psychopathic douchebags are straight.

    Posted by: Donovan | Sep 23, 2009 2:25:57 PM

  7. Incidentally, is he even coming out as gay? I think he's just plugging this drink with a "controversial" name because he's a fame whore - to distinguish himself from all the other murderous bullfighting clowns in Spain.

    Posted by: Donovan | Sep 23, 2009 2:28:26 PM

  8. "You have an unquenchable desire to film yourself lip syncing songs by pop ingenues."

    That's if you're young, CRISPY. The old ones just mix the Gay Up with Vodka and get in front of a mirror actually singing,"I've written a letter to daddy...his address is heaven above...."

    Posted by: Derrick from Philly | Sep 23, 2009 2:31:55 PM

  9. I tried Gay Up once. It made me gay so much I gayed all over the floor.

    Posted by: Ryan | Sep 23, 2009 3:24:12 PM

  10. @Crispy, tee.hee.

    Btw, shouldn't your name be "CRUNCHY?" ;-)

    Posted by: Derek Washington | Sep 23, 2009 4:02:51 PM

  11. Thanks Derrick for my pee-in-the-pants moment of my day ;)

    I'm off to poison Eve's milkshake...

    Posted by: FizziekruntNT | Sep 23, 2009 4:19:59 PM

  12. DERRICK,

    hahaha! that, or purr out "my heart belongs to daddy" ala miss eartha.

    Posted by: nic | Sep 23, 2009 4:45:43 PM

  13. "It's like prostituting the cape."

    Yeah, because the last thing we'd want is for this stupid needless slaughter of animals for "entertainment" to be seen as exploitative.

    Posted by: bobbyjoe | Sep 23, 2009 5:14:07 PM

  14. I'm disappointed that no one else has been shallow enough to point out that this guy is super-hot.

    Posted by: Jordan | Sep 23, 2009 5:56:57 PM

  15. Cruelty to animals.....i do not understand.

    Posted by: john | Sep 23, 2009 6:15:58 PM

  16. Uhm, in this country the death penalty, legal killing of people, so I'd get off the moral high horse. The only way you can really have an objection to this sport is if you're a vegan or vegetarian. But if you eat animals or wear animal skin then you're no better than a bullfighter. At least the bulls die in a fair fight in a bull ring, unlike the thousands slaughtered under worse conditions for you Happy Meals.

    Posted by: sugarrhill | Sep 23, 2009 6:26:05 PM

  17. Good point Sugarhill.Humans are the lowest lifeform on the planet.We kill,we mame,we rape,we pollute,we destroy,let people starve,brainwash,show no mercy to the helpless,travel to other planets to inhabit cause we know we screwed this one up & did i mention the poor defenseless animals that have no say.We sure are itelligent.And yes i eat meat so i am guilty,guilty as.A fair fight?To whom?

    Posted by: john | Sep 23, 2009 6:38:09 PM

  18. Bull fighting is such a degredation of an ancient and beautiful sport

    The Minoan Bull Dance (minoan culture starting up to 2,000 yrs prior to the greeks)

    Both female (bare brested) and young male acrobats entered the ring without swords and spears against a Bull....... but rather entered the ring weaponless to dance around the bull, jump over the charging bull, grab onto its horns and vault overs its head and back.

    risking their lives. Deffinetly something I wouldn't mind going back to watch if time travel were possible

    Here is one of the most famous frescos depiciting the ancient Bull Dance

    Posted by: jimmyboyo | Sep 23, 2009 6:46:18 PM

  19. PS

    Want to just add that the dancers in the frescos are not literaly representative of 2 white figures and the 3rd a reddish brown person

    The Minoans were not anglo saxons

    White was used to depict women while men were painted red or reddish brown, an artistic standard carried over into Egyptian culture due to their interactions with the Minoans.

    Posted by: jimmyboyo | Sep 23, 2009 7:00:23 PM

  20. JIMMYBOYO's best post ever.

    Posted by: strepsi | Sep 23, 2009 10:32:32 PM

  21. @jimmyboyo,

    to extrapolate bull fighting from an alleged and arguable minoan sport of bull leaping is a tenuous argument. many cultures have celebrated the bull as a sign of strength (i'm a taurus, btw. teehee.) just as many others celebrate the cow as a giver of life and sustenance.

    i am not a proponent of bull fighting, but given my druthers, i would pick bull fighting (a head to head man v beast scenario) over shooting defenseless animals with high-powered rifles, as is the american way. bull fighters pay with their bodies and their lives for their sport. on the other hand, unless one goes hunting with dick cheney, one is always safe.

    Posted by: nic | Sep 24, 2009 2:17:54 AM

  22. The gay community can often be more senstive to issues regarding torture to other living beings. I don't see this as bullfighting endorsing Gay Up, but Gay Up endorsing Bullfighting. SAD!

    And - btw - I am a PROUD Gay Vegetarian!

    Posted by: Donaldo | Dec 11, 2009 11:00:51 AM

  23. So, the idea is to give this swill to the bulls to make them more gay friendly to the matador? Is this right? This might just work, I dunno. Ole and such.

    Posted by: Michael | Jan 15, 2010 1:15:55 PM

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