1. Russell says

    Isn’t this the same genre as the Avan Jogia piece: straight guys, deal with it? Except this one will be understood by more people.

  2. brian says

    I don’t see anything wrong with a man wearing tiny Speedos. Women wear tiny bikinis to the beach all the time. If they can wear tiny swimsuits I don’t see why men can’t.

    We shouldn’t be bowing to the sleazy straight male perception of things. Sleazy straight men want everything to be on their terms – ie women in tiny biknis OK, men in tiny Speedos not OK.

  3. David in Houston says

    Obviously, Foster’s wasn’t intentionally trying to promote homophobia. But that’s what comes across in the ad, even with it’s cheeky humor and cute accents. The guy is absolutely paranoid that people are going to think he’s gay if he rubs suntan lotion on his friend’s back. Then the two advice guys tell him all the things he can do to make sure that he doesn’t cross the “gay line”.

  4. Pedro says

    Sorry guys, no offence at all. It will be the same if a commerical was targeted to a gay audiance. Imagine a set when your not very attractive neighbour wanted to have a beer with you. You ask a friend for advice and he tells you: Yes, but avoid eye contact, watch out if he locks the door and definitely he shouldn’t be using lycra bike pants. Are all unhandsome neighbours to be angry with that? Are neighbours in general being angry and complain? No pals…

  5. says

    Oh c’mon, this wasn’t that bad. I was more alarmed by the term “budgie smugglers” and the fact that I could barely understand what they were saying.

  6. Steve says

    I think its a bit of a mole hill… but I also didnt think it was funny really. Stupid possibly.. cos after all, if its his mate, surely he already knows if hes straight or not. And he has to call these Fosters gurus to see if its okay? LOL Pathetic :) I know its an ad, but I just wish theyd made a bit more sense. Interesting that the guy calling up is a Brit, as is his mate, so presumably its a UK ad for Fosters cos I sure as hell dont know anyone here in Australia who drinks that crud :)

  7. Joe in CT says

    I thought it was rather cheeky. Nothing offensive to this gay. Too bad the speedo boy doesn’t fill out his suit more fully.

  8. Francis says

    It wasn’t meant to be anti-gay. At least that’s what I took from it. It was more of a joke about male insecurity and homophobia than about gay men.

  9. badlydrawnbear says

    As a gay man, if a str8 buddy asked me to rub lotion on his back and there were scented candles, power ballads and he was only wearing a “bungie smuggler” (aka a banana hammock, aka a speedo) I would be uncomfortable too.

  10. Mike says

    I didn’t find it offensive or homophobic. What I see in this, as with every other joke, comment, commercial or conversation that takes the same tone is this…

    I can remember being a young boy (11, 12, 13 yrs old) and how I felt knowing what I knew about myself, and then seeing or hearing something like this commercial.

    While not homophobic, what it DOES do is push kids further into the closet who already have figured out they are attracted to the same sex.
    And little by little, ads like this build up and then until the manifest themselves into the form of anxiety, worrying, the pressure to appear to be something other than what you know you are, sadness, and then the praying, and all to often the pain that comes along with a lifetime of small things like this ad.
    By itself, this ad is not much…but on a daily basis along with every other small thing, it is one little straw on the back of child who is dealing with accepting himself and being made to feel like something is wrong with them.
    I think we all can remember this.

  11. Rick says

    I have a sense of humor about such things, but no, I didn’t find this funny. It was just kind of stupid. I find it hard to believe straight guys would actually go into “gay panic mode” over sunscreen.

  12. says

    Wow. The humor is based on the line between homosociality and homosexuality, which has to be constantly defended through homophobia.

    OK, too technical. The humor is based on the fear of being perceived as gay. That fear is based on the idea that it’s bad to be gay. The humor is based in homophobia.

    And many of you guys are OK with that?

    So if we had an ad based on, say, fear of getting into a swimming pool with black people, say, with advice to get in only if there was one, and he was lighter than a paper bag, and maybe if you poured in some clorox first, that would be funny too, right?

  13. jexer says

    Homophobic? Defamation? Um… not a bit, to me.

    Seems more like “Uh, how do I avoid sending mixed messages to my ‘mate'”.

    Mildly amusing.

  14. Eddie says

    Things like this is where the whole “I had to kill him” gay panic defense takes hold.
    (of course they had to include a hot babe hanging up the dart board.)

  15. will says

    We really have to stop getting overly sensitive about any film or commercial that comes down the pike with a gay theme or gay situation (no matter how slight!). I would not be surprised if one of the reasons that there are so few gay representations on television is because gays are overly critical and overly sensitive and demand positive, politically correct portrayals even a beer commercial. Put your energies into fighting the GOP Congress would want to defend DOMA! Leave the silly commercial alone.

  16. says

    Australian’s never drink foster’s

    Australian’s are loyal to their regional beers

  17. The Iron Orchard says

    For me it has the same old message that most of these types of ads have…touching another man is icky, and being gay or being thought to be gay…that’s a bad thing.
    The message seems pretty clear to me…plus Fosters is skunk water.

  18. says


    VB is the highest selling beer in Australia

    Foster’s doesn’t rank amongst the top selling beers in australia

  19. Julian Durlacher says

    This ad has been airing over here in the Uk for some time and I assumed it was poking fun at straight dumbass Australians, not gays. Over here this is the stereotypr of the typical Australian male. If anyone should be complaining it is them.

  20. dms says

    amusing. I think it makes fun of guys who are homophobic. It makes them seem ridiculous. So actually, it’s pro gay.

  21. Drew says

    Foster’s always has than manly man’s voice saying “Foster’s” at the end of every commercial, so their main audience is genuinely the typical straight man. This ad treads a fine line and I find it cute; of course, no man with abs likely drinks too much Foster’s, so that’s self-defeating.

  22. Cocoa says

    Hmm…. We just seem to be split down the middle on this one, aren’t we? Both sides make sound arguements, however, I have to go with I disaprove of the ad myself.

    Yes, it’s not meant to be offensive, and when I watched the ad from what I attempted as a objective point of view with my brother, both of us were under the impression that he meant to merely change out of the “bungie smuggler”, not anything more deeper than that or synical. However, even then, it’s the stereotypical straight-in a awkward situation because he’s uncomfortable with applying lotion to his friend.

    This demonstrates the norm for some with the “no-homo” mentality, and that some are just down right uncomfortable with being percieved as gay or in danger of “becoming gay” by a mediocre friendly act of friendship. Personlly, I think if you are that paranoid about being percieved as gay, then you have things you’re not willing to admit, both to everyone else, but to yourself. That, or you’re just being childish and feel a compulsion to distance yourself from gay lifestyle for some reason. Either, though I can see why some see the humor this, think of closeted youth that enjoy beer that see this? The homosexuals that are not the stereotypical flamboyant “ey youuu!” that are just one of the guys (let’s be frank people, it’s a Ozzy beer commercial, it’s target toward guys), who just so happens to be attracted to guys, but are not willing to admit it yet. What would this tell them? This will tell them that you can’t be gay, and one of the guys, or drink beer, and that society says so.

    When I came out, all of my friends approved, but there was this unease like I would suddenly hit on them for a few weeks. Personally, I don’t drink beer, but that’s just me. All I know is if I did,and saw this back when I questioned if it was okay to be gay during the darker times in my life, it would have been one more mental rock that comprise a mountain to climb over.

    Do I think it’s a big deal? No. Do I disapprove? Yes. Have I written a complaint that civillay discusses my modest disaproval of this ad? Yes. Should you all listen to me? Heck if I know, that’s why we have minds of our own, isn’t it?

  23. Craig says

    Not offended. Let’s face it, that’s the way a lot of straight guys are. I’m in the opposite situation where most of my straight friends like to wear speedos to the beach – of course they all play water polo and have great bodies – they just don’t want trunk tan lines. I have no complaints.

  24. Mr. West says

    For the evolved viewer I think it shows just how immature, irrational and even humorous homophobia truly is. The only problem is that the mentally undeveloped will heed this for face value like Fox News fact.

  25. ratbastard says

    The ad is not remotely offensive IMO. Cheesy, yes; but not offensive or anti-gay.

  26. Bryan says

    Don’t straight guys ever get tired of being stereotyped as idiots whose every action is controlled by the neurotic fear someone, somewhere, somehow, someone might think they’re gay?

    This isn’t homophobic, it’s hetero-paranoid.

    Foster’s, by the way, is dishwater with yeast infection. Really nasty stuff.

  27. says

    The ad just makes the straights look insecure……I don’t think it is homophobic……but i take Mike’s point (on first page) that it might be just another small item that hurts young people in coming to terms with sexuality and pushes them back into the closet……as if there weren’t enough such pressures.

  28. Liam says

    Please tell me this is a joke. If someone was actually offended by the commercial, they need to be slapped.
    Gee wonder where people get the impression we can’t take a joke and tend to be knee jerkers….

  29. PatrickPATRICK says

    Clearly this bunch doesn’t subscribe to the “no worries” Aussie attitude.

    Clearly, they are worried.

    It may not be hateful, but it’s nothing but narrow-minded “humor” here.

  30. George says

    You know what makes me scratch my head? That you fags will spend time writing and reading an article about the perception of an Australian beer ad as homophobic, but when the President of the United States lies to us, engages in illegal war crimes, gives our desperately needed money to Wall Street, and openly defends homophobic laws, you fuckers don’t say a word.

    You get the equality you’re willing to fight for. Since you don’t fight for it, you don’t get it.

  31. says

    I am not offended at stupidity. Fosters really dropped the ball here – making light or using homophobia is in no way appropriate EVER.

    Men need to realise that they don’t have to worry about their sexuality based on someone else’s sexuality or perception.

    I would call that evolution above the animal kingdom.

    A sun burnt wing man is never a good thing — leave it at that…

    And my 2cents – Fosters is sludge anyway…only reason its famous is from Crocodile Dundee — no self respecting Aussie I know drinks it. ­čśë

    BTW – lets just think about this – would Bayer or any other drug maker in the US have a commercial that hinted towards black people and the cotton in the bottle?

    I think not…

    Whether you are offended or not doesn’t make the behaviour, “OK!”

  32. Steve says

    Fosters is mainly produced for export, like XXXX. REAL Australians don’t drink it and a stupid ad campaign is not going to change that.

  33. North Alabama says

    I didn’t find the ad particularly offensive, either, but think of this – if one of the characters had been African-American, and the snide comment had been a reference to fried chicken or a watermelon, how would you react?

  34. Teapot Tempest says

    It would have been funnier if the final line was: “They said I can rub it on your back but not on your balls mate. At least, not in public.”

  35. Jim says

    It’s a crap beer, no-one drinks it here. If it’s even available at a pub or bar it’s novel!

  36. ANON IN SO CAL says

    Hey, if it can get a straight guy “drunk” enough to suck my dick, then who cares?

  37. Rob says

    Eh. Not offended. In fact, I think people in general need to lighten up a little.

    You have to pick your battles, because you can’t win every one. This one’s not worth fighting.

  38. JA says

    I thought it was funny. And it is dumb if people think this is homophobic because it is not.

  39. Ash says

    It’s just a silly ad not promoting homophobia – this is another example of people knee jerk reacting and making more of something than it really is. It’s a good way to get people offside of a cause and to see the Gay community labelled as a bunch of whiners