An answer from Target Board of Directors along with revised "written" policies is appropriate.
Thanks Lady Gaga - for forcing this issue with Target - you're awesome!
Posted by: Fred | Mar 13, 2011 4:11:55 PM
Corporations are amoral machines with only one value: profit. They are no more concerned with social justice than a farm tractor pulling a thresher. They exist to transform resources into profit, and any other goal is either incidental or the momentary aberration of an individual or two.
What will Target do? Whatever they think will maximize profit. One consideration is of course who spends more money at Target - LGBTQ people or Christofascists?
As for political contributions, as suspect Target's Board is very interested in supporting anti-labor candidates and completely indifferent to minorities, except insomuch as they can be (pardon me) targeted as a market.
To a corporation, demographics is purely a marketing issue and the only way to hold their feet to the fire is to threaten them with lost profits.
Posted by: Bryan | Mar 13, 2011 5:17:07 PM
I was surprised that Lady Gaga made a deal with Target in the first place. I mean, Target has a reputation which precedes it. It's not as if Lady Gaga would not have known about its reputation for being anti-gay.
Something tells me that the whole thing was a set-up by Lady Gaga's people to make it seem that she is gay-friendly. I think she senses that gays are turning against her and she needed something to get them on side again.
I'm not falling for the stunt.
Posted by: brian | Mar 13, 2011 5:20:28 PM
@ Brian...prior to last July-I had never heard of Target being anti-gay, nor had anyone else i know. I highly doubt Gaga knew either. The bottom line is she put her money where her mouth is, so quit acting like SHES anti-gay. She isnt. If you dont like her music, then dont buy it. Thats what i do with Mcdonna. I dont like her and so i dont buy her music. Simple!
Posted by: Effie Ewe | Mar 13, 2011 5:37:10 PM
BRAVO Sean Chapin !
Posted by: LP Rex | Mar 13, 2011 5:48:47 PM
I think using your success to promote tolerance is admirable. Using it to drive corporations to change their wrong-headed policies is very admirable and unusual in this day and age.
It speaks volumes of what one person can do.
Posted by: hohum | Mar 13, 2011 6:12:07 PM
WTG GaGa!! This parody is right on the "Bulls-eye"! Target is full of junk and ugly clothes anyway.
Do not forget that HRC has an Equality app which is free and that you can download onto your iPhone. (Sorry, not sure if it is available for Android or other platforms.)
Certainly makes it easy to help make buy / no buy decisions. BP - yes, ExxonMobil - not EVER.
And, yes, HRC's Corporate Equality Index helps factor in decisions like Target's which lowers their score. Great app -- it's free. Gotta try it ! ;-)
Posted by: Jim in Colo Spgs | Mar 13, 2011 9:11:29 PM
LOTS of Target advertising on Logo tonight...
Posted by: r | Mar 13, 2011 10:48:00 PM
Jim, thanks for pointing us to the HRC app. I had no idea it existed, but it will surge be useful for picking what company to patronize and what product to choose. I deleted my "ask.com" app when I saw it in the "red" zone.
Some people will find it confusing that Target got a good grade. The HRC has explained that these ratings were assigned before Target made the notorious move last summer. They also explained how this brought to their attention the need to incorporate political donations in next year's rating, which will surely downgrade Target out of the "green-light" zone it had up until now enjoyed.
I'm surprised to see some companies I've shopped in (like Trader Joe's) have unfriendly policies. And no more stops at Wendy's for me.
The HRC app downloaded in a few seconds (for free) and is easy to use. I hope they'll add links to the "green-lighted" websites at some point. It would be great to just scroll down and go to a site when, for example, I want to buy airline tickets on-line.
Posted by: Gregv | Mar 13, 2011 11:39:02 PM
@ CB, a friend from california told me recently that subway was a supporter of prop 8. i haven't checked it out myself tho, i must say i was taken aback.
Posted by: gregg | Mar 13, 2011 11:56:48 PM
HRC has never used corporate political donations as part of their rating system? Why does this not surprise me in the least.
Posted by: Don | Mar 14, 2011 9:42:35 AM
@GregG: I think the issue was that the owner of a Merced, CA Subway store donated money under the Subway name, prompting the parent company (Doctors Associates) to instruct him that he could not associate such a donation to the Subway company.