Video: President Obama Kicks Off Reelection Campaign


President Obama kicked off his reelection campaign today via Facebook, twitter, and an email video to supporters.

Read the email:

Today, we are filing papers to launch our 2012 campaign.

We're doing this now because the politics we believe in does not start with expensive TV ads or extravaganzas, but with you -- with people organizing block-by-block, talking to neighbors, co-workers, and friends. And that kind of campaign takes time to build.

So even though I'm focused on the job you elected me to do, and the race may not reach full speed for a year or more, the work of laying the foundation for our campaign must start today.

We've always known that lasting change wouldn't come quickly or easily. It never does. But as my administration and folks across the country fight to protect the progress we've made -- and make more -- we also need to begin mobilizing for 2012, long before the time comes for me to begin campaigning in earnest.

As we take this step, I'd like to share a video that features some folks like you who are helping to lead the way on this journey.

Watch the video, AFTER THE JUMP...

ABC News reported: "Some believe that Obama, who has a true knack for raising election money, may cross the threshold and could become the first $1 billion presidential candidate. During his 2008 election campaign, Obama managed to raise a whopping $750 million."

TechCrunch notes that Facebook is front and center in the strategy:

"When you connect to your Facebook account on the campaign website, an interactive banner will appear on the top of the campaign website that shows you which of your friends aren’t “in” yet, profile pictures included. You’re invited to put post a message to your friends’ walls to prompt them to join the ‘Are You In?’ application. You can easily scroll to your friend list by skipping from one to the next, and you can add an optional message when you opt to post to a friend’s wall."

Watch the video, AFTER THE JUMP...