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Flash Mob: West Side Story At Times Square

The best pre-release promo ever! A flash mob plugs the imminent Blu-ray release of West Side Story, which turned 50 last month. Watch the video AFTER THE JUMP ...


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  1. jerome robbins would have LOVED that... cringed a little maybe, but loved it.

    Posted by: bandanajack | Nov 12, 2011 2:25:37 PM

  2. Jerome Robbins would have ripped a lot of those dancers a new one... Mr. Robbins was extremely talented, but when working? Nice he was not.

    Posted by: Elsewhere | Nov 12, 2011 2:30:46 PM

  3. Flash mobs. Ugh. Overexposed, and so tired. Another brief guerilla arts idea co-opted by Corporate Marketing into faux spontaneous "events."

    Posted by: Jeff Kurtti | Nov 12, 2011 2:31:52 PM

  4. While Jeff Kurtti is totally right in his assessment ...

    ... there are worse things on the planet than innovative and entertaining ways of marketing a product which deserves to do well in the marketplace.

    Posted by: Cinesnatch | Nov 12, 2011 2:45:33 PM

  5. can't you sit back and just enjoy something?

    Posted by: matt | Nov 12, 2011 2:52:36 PM

  6. Ugh. Another person complaining about a trend getting picked up by mainstream commercial avenues. That was SO last year's hipster response.

    Seriously though I don't care that this was staged. It was well done and fun. Is a real, organic, non-corporate-sponsored flash mob better? Sure. Absolutely. But this was still fun, silly, and a LOT more enjoyable than a regular commercial.

    Posted by: AedanCloud | Nov 12, 2011 3:21:57 PM

  7. Thanks for the courage of anonymously insulting someone, "Aedencloud." While it's certainly okay to disagree, it doesn't need to come with an insult. It doesn't buttress your opposing view.

    Posted by: Jeff Kurtti | Nov 12, 2011 3:27:41 PM

  8. these types of promotional events need a name other than "flash mob." one of the central components of a real flash mob is the lack of structured organization.

    Posted by: vince | Nov 12, 2011 3:28:04 PM

  9. Well said AEDANCLOUD

    Posted by: Yesc | Nov 12, 2011 3:31:50 PM

  10. Just what NYC needs, more gang members! Oh it's just dance? Never mind.

    Posted by: Sargon Bighorn | Nov 12, 2011 3:58:49 PM

  11. I didn't know he insulted anyone Jeff?? Unless of course being vaguely referred to as a hipster is considered an insult. Perhaps you are a which case there is nothing a hipster hates more than being called a hipster. ;)

    Posted by: Scott | Nov 12, 2011 4:10:33 PM

  12. How do they manage the sound in these things? Big speakers hidden from sight somewhere? It would have to be loud to be heard over the traffic and background noise in Times Square.

    Posted by: JackH | Nov 12, 2011 4:55:37 PM

  13. the thing i don't get with flash mobs is that it seems like, by the end, everyone in the crowd is actually a part of the flash mob and there are really no onlookers.

    Posted by: Joe | Nov 12, 2011 6:55:42 PM

  14. who is the hot blonde in the beginning?

    Posted by: Will | Nov 12, 2011 7:48:13 PM

  15. @Will -- I agree who is the hot blond??

    Posted by: me | Nov 12, 2011 8:20:09 PM

  16. jeez I get tired of jaded queens and their comments

    Posted by: JWL | Nov 12, 2011 9:20:33 PM

  17. Mr. Robbins would have loved it and appreciated it. He would probably not have ripped the dancers new ones. That kind of undeserved nastiness was the domain of Arthur Laurents, not Jerome Robbins.

    The first thing Mr. Robbins would have done would be to phone Floria Lasky, his sharklike attorney, and had her find out exactly how much hew was getting paid for the use of his choreography, mashed-up and disconnected from the music as it is.

    Then he would have called a rehearsal to go over the emotional impetus behind the steps. At that point, if there were any dancers whose work he deemed below par, THAT'S when he would rip them a new one.

    Lenny, on the other hand, would have been flattered by it and delighted by it and he would rush over to the hot blond and slobbered in his ear, which was, to Mr. Bernstein, the highest form of praise.

    Posted by: JeffNYC | Nov 12, 2011 10:09:32 PM

  18. I loved it and my taste is impeccable.

    Posted by: uffda | Nov 13, 2011 2:09:58 AM

  19. I think JEFFNYC has envisioned the scenario pretty well!

    Posted by: Jeff Kurtti | Nov 13, 2011 2:48:20 AM

  20. @JEFFNYC: You must be new to Towleroad, since your comment was well-written, thoughtful, witty, and above all, probably quite accurate! Please comment here more often... you offer a refreshing change from the bitchy, middle-aged queens who usually post catty one or two line putdowns that reflect about two seconds of actual thought. And you all know who you are... Well done, my good man!

    Posted by: TANK | Nov 13, 2011 11:02:24 AM

  21. @JEFFNYC: Laurents and Robbins were both pieces of work, no question; but Robbins was the one whose homophobia (and therefore, self-hatred) seemed to be a prominent feature of his misanthropy. He regularly berated Larry Kert (Tony) in front of the whole cast and crew for being too effeminate (although he used much nastier language) and he traded "naming names" in front of HUAC for the chance to stay closeted.

    About Robbins and Kert:

    About Robbins and HUAC:

    Posted by: Thomasina | Nov 14, 2011 1:38:39 PM

  22. The duct was build on three sides, and was covered on top with great slabs; it was also old for the waste from the public buildings.

    Posted by: cheap west side story tickets | May 3, 2012 3:28:00 AM

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