1. says

    Jerome Robbins would have ripped a lot of those dancers a new one… Mr. Robbins was extremely talented, but when working? Nice he was not.

  2. Jeff Kurtti says

    Flash mobs. Ugh. Overexposed, and so tired. Another brief guerilla arts idea co-opted by Corporate Marketing into faux spontaneous “events.”

  3. says

    While Jeff Kurtti is totally right in his assessment …

    … there are worse things on the planet than innovative and entertaining ways of marketing a product which deserves to do well in the marketplace.

  4. AedanCloud says

    Ugh. Another person complaining about a trend getting picked up by mainstream commercial avenues. That was SO last year’s hipster response.

    Seriously though I don’t care that this was staged. It was well done and fun. Is a real, organic, non-corporate-sponsored flash mob better? Sure. Absolutely. But this was still fun, silly, and a LOT more enjoyable than a regular commercial.

  5. Jeff Kurtti says

    Thanks for the courage of anonymously insulting someone, “Aedencloud.” While it’s certainly okay to disagree, it doesn’t need to come with an insult. It doesn’t buttress your opposing view.

  6. vince says

    these types of promotional events need a name other than “flash mob.” one of the central components of a real flash mob is the lack of structured organization.

  7. Scott says

    I didn’t know he insulted anyone Jeff?? Unless of course being vaguely referred to as a hipster is considered an insult. Perhaps you are a hipster…in which case there is nothing a hipster hates more than being called a hipster. ūüėČ

  8. JackH says

    How do they manage the sound in these things? Big speakers hidden from sight somewhere? It would have to be loud to be heard over the traffic and background noise in Times Square.

  9. says

    the thing i don’t get with flash mobs is that it seems like, by the end, everyone in the crowd is actually a part of the flash mob and there are really no onlookers.

  10. JeffNYC says

    Mr. Robbins would have loved it and appreciated it. He would probably not have ripped the dancers new ones. That kind of undeserved nastiness was the domain of Arthur Laurents, not Jerome Robbins.

    The first thing Mr. Robbins would have done would be to phone Floria Lasky, his sharklike attorney, and had her find out exactly how much hew was getting paid for the use of his choreography, mashed-up and disconnected from the music as it is.

    Then he would have called a rehearsal to go over the emotional impetus behind the steps. At that point, if there were any dancers whose work he deemed below par, THAT’S when he would rip them a new one.

    Lenny, on the other hand, would have been flattered by it and delighted by it and he would rush over to the hot blond and slobbered in his ear, which was, to Mr. Bernstein, the highest form of praise.

  11. TANK says

    @JEFFNYC: You must be new to Towleroad, since your comment was well-written, thoughtful, witty, and above all, probably quite accurate! Please comment here more often… you offer a refreshing change from the bitchy, middle-aged queens who usually post catty one or two line putdowns that reflect about two seconds of actual thought. And you all know who you are… Well done, my good man!

  12. Thomasina says

    @JEFFNYC: Laurents and Robbins were both pieces of work, no question; but Robbins was the one whose homophobia (and therefore, self-hatred) seemed to be a prominent feature of his misanthropy. He regularly berated Larry Kert (Tony) in front of the whole cast and crew for being too effeminate (although he used much nastier language) and he traded “naming names” in front of HUAC for the chance to stay closeted.

    About Robbins and Kert:

    About Robbins and HUAC: