Angry Birds Couture

Angrybirds

The wife of Rovio executive Peter Vesterbacka wore a dress the other night to the Finnish State dinner that was instantly recognizable to some, Tech Crunch reports:

To anyone unfamiliar with the game, the dress’ pattern probably looked like nothing more than a strange arrangement of shapes. If you’ve spent even a minute or two flingin’ birds, though, the cameo is clear: that’s the Red Bird, glarin’ from somewhere you shouldn’t be starin’.

Comments

  1. Keith says

    Personally, I think it’s a bit tacky. Regardless of whose idea it was, hocking your product at a State dinner is inappropriate.

    As a side note, can I just add that they’ve going way too crazy with the “Angry Birds” merchandise. I was buying dog food the other day and passed an endcap loaded with all kinds of “AB” cat and dog toys. It’s too much.

  2. redball says

    ERIC26, I didn’t see the comment as sexist…I merely saw it as, Rovio executive may have come up w/ an idea to promote his company’s product.

    Although the wife could just as easily have come up with it too!

    It’s whimsical and lovely :). Seems like the couple has a great sense of humor!

  3. Bryan says

    @Keith
    I don’t see how she was “hocking your product at a State dinner.” First off, the dress was tasteful and witty, much like the game. As the blogger mentioned, if you don’t already know Angry Birds, you wouldn’t know the reference. As test subjects, I asked my mom and secretary, neither of whom are familiar with the game. They thought it was a avant garde montage of shapes, yet not so radical as to be ugly. Neither saw a bird or anger. This indicates to me that at worst, it was preaching to the choir. The couple wasn’t trying to convert anyone, or sell a product. It was a subtle witty wink to current users,

    Furthermore, it’s not much different than wearing a family crest or your company’s tie tack, or an athlete wearing his team’s pin. Angry Birds, after all, was probably the reason the couple was invited to the formal event. It bought fame to the company and revenue to the state. So wearing a subtle reminder is not entirely inappropriate.

    In the final analysis, I find overexposed cleavage to be much more tacky than this whimsical dress, which made me smile.

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