Melbourne-based Art Series hotels has launched a novel campaign to get people into its businesses. It's hanging an authenticated work by Banksy on a wall in one of its hotels and daring people to steal it.
The art at Art Series Hotels is not for stealing. But this Summer, we’re shifting the goalposts and hiding a Banksy in one of our Hotels for you to steal. The $15,000 masterpiece is one of just a handful of signed and authenticated Banksy's available in Australia…
…Find the art and try and steal it. If you don't get caught it's yours to keep. If you do get caught then back up on the wall it goes.
(via the daily what)