Dubai Gym Uses Nazi Death Camp Image to Entice People Who Want to Lose Weight


A tasteless Auschwitz ad for a gym in Dubai is getting attention around the world. Phil Parkinson, the gym's owner, who apologized on Facebook and Twitter after the ad went viral, also says the ad was a success:

“A huge number people have researched or Googled… our YouTube channel has shot up, our [Facebook] group page has got an hundred extra members in minutes and we have had about five times as many enquiries as before. It has got to the point I am nervous that I can’t cater for demand.”


  1. Mike says

    Attention doesn’t translate into paid memberships, and the real downside is that if any people are attracted by this ad, he’ll have that kind of person as a customer.

  2. Jim says

    The 2nd word in your piece is a word I have been embracing lately: “tasteless”. Just because someone can do or say something, doesn’t mean that it is good taste to do so. I find this is such the case here in America (and in Dubai in the ad).

  3. Alex says

    I thought it was pretty funny, even as a gay German. You can’t take everything so serious. It’s just an ad and obviously intended as a joke. But Americans love to get offended. So enjoy the ranting I guess?

Leave A Reply