2012 Election | Advertising | Mitt Romney | News

Romney to Launch 15 New Spots in Swing State Ad Blitz: VIDEO


Mitt Romney is about to launch a major ad offensive, Politico reports:

Team Romney is putting out word that they'll launch 15 ads in eight swing states, targeting a range of local and national issues in the battlegrounds that will decide the election.

The full list of ads will be available on Romney's YouTube channel, but an illustrative example is the above ad targeting North Carolina, featuring both clips of Romney's convention speech and state-specific promises for North Carolina voters....

...The intensity and geographic spread of Romney's advertising is a show of force for the GOP nominee, and the state-specific targeting is also a shift from Romney's ultra-nationalized message, so far. If Romney's financial advantage is going to move the dial against Barack Obama, this is the moment for that to happen.

Watch the North Carolina ad, AFTER THE JUMP...

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  1. I thought the big campaign-ad news yesterday was that Romney had stopped advertising in Pennsylvania and Michigan, apparently conceding that both states are out of his reach.

    Posted by: 24play | Sep 7, 2012 10:21:51 AM

  2. Great to see a posting from 24PLAY. And like before an insightful comment.

    Posted by: Derrick from Philly | Sep 7, 2012 10:29:40 AM

  3. The only thing Mittens has in his favor is $$$$.

    Posted by: Ernie | Sep 7, 2012 10:38:17 AM

  4. What does "standing up to China" mean, and how is he going to do it?

    Posted by: Jack M | Sep 7, 2012 11:32:40 AM

  5. I take this as Romney's convention did nothing for him, while Obama's convention is making a huge impact, and now Romney needs to (again) stop the bleeding.

    He must be very thankful Citizen's United is allowing him to raise unlimited funds from billionaires. It's the only thing keeping him in the game, but I don't think it will be enough for him to win it.

    Posted by: Ryan | Sep 7, 2012 12:24:30 PM

  6. The sad truth is, both parties are bankrolled by corporations and billionaires. They buy influence... So to pretend that the democrats or republicans are working for the average citizen is a total farce. Money rules the day, that's why we won't see our political system truely change unless a libritarian type candidate is taken seriously.

    Most corporations have their hand in both parties at the same time. That's their insurance policy...

    Posted by: Wayne | Sep 7, 2012 12:54:03 PM

  7. I was worried about when Mittens would begin spending his Koch billions. I hope it doesn't work.

    Posted by: Freddie | Sep 7, 2012 10:02:59 PM

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