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One Million Moms 'Moving On' From Ellen DeGeneres Protest


One Million Moms, a conservative group made up of far less than one million people, made a name for itself earlier this year by boycotting JC Penney after the retailer cast lesbian entertainer Ellen DeGeneres as a spokesperson. They were also incensed - actually, they used the word "disturbed" - when Penney featured gay dads in their catalogue. JC Penney stood by DeGeneres and LGBT inclusion through it all.

In addition to the JCP "action," OMM also protested Victoria's Secret, Urban Outfitters and other clothiers whose advertising or approach they find objectionable, read: contemporary. And they threw a fit over gay characters in Marvel and DC comic books.

The anti-DeGeneres protest, by far the group's most high-profile gripe, went on for a while, seemed to fizzle, but then inflamed anew when the talk show host appeared in a JC Penney holiday commercial.

"A new JCP ad features Ellen and three elves. JCP has made their choice to offend a huge majority of their customers again. Christians must now vote with their wallets," the group said last week.

Now one would assume OMM would be gearing up for a huge holiday blitz against the company, but Christian Post reported late last week that despite the most recent call, OMM is calling off the hounds. They're throwing in the discount towel and giving up their fight against DeGeneres and the retailer.

"We're not taking action, we're moving on. We've already contacted the company," said Monica Cole, the group's ringleader.

So does that mean this is the last we'll hear from One Million Moms? About DeGeneres, maybe. Forever? Doubtful.But this should give us a nice reprieve for the holidays. Thanks, OMM!

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  1. One Mean Mom must have decided that attacking a popular celebrity for her sexual orientation was not the best way to dupe people out of their money.

    Posted by: shawnthesheep | Dec 8, 2012 9:07:14 AM

  2. They offended THIS customer by getting rid of their once nice selection of affordable tall clothing!

    Posted by: JimmyD | Dec 8, 2012 9:53:27 AM

  3. Now that Ellen is out of the cross hairs, can we move on to talk about the campaign they (however many they actually are) have had against 666 Park Avenue, my favorite Sunday evening program?!

    Posted by: VINCE | Dec 8, 2012 10:06:00 AM

  4. I voted with my wallet today. Mom needs sneakers for Xmas. Done---Penney's it is!

    Posted by: Rob | Dec 8, 2012 10:40:54 AM

  5. Let them vote with their dollars and make a big stink about it. Their boycott will backfire because it will reveal just how small a following they have.

    Posted by: MichaelJ | Dec 8, 2012 10:41:43 AM

  6. It must have done just that, Mi8chaelj.

    Posted by: jleo71 | Dec 8, 2012 11:11:49 AM

  7. It must have done just that, Mi8chaelj.

    Posted by: jleo71 | Dec 8, 2012 11:11:50 AM

  8. JC Penny must be disappointed by OMM's decision to back off. It's a cut to their free pre-holiday advertising.

    Posted by: Acronym Jim | Dec 8, 2012 11:35:57 AM

  9. Noting worst than some psycho moms making trouble for people, they need to be put away before they make more trouble for people.

    Posted by: Tony | Dec 8, 2012 11:41:01 AM

  10. they should move on to counting lessons.....

    Posted by: LittleKiwi | Dec 8, 2012 11:48:43 AM

  11. Funny they protest Urban Outfitters. An arch-conservative runs the company.

    Posted by: Sam | Dec 8, 2012 11:53:46 AM

  12. Just a few more failures and they'll be known as One Million Bombs. What a stupid organization.

    From Anita Bryant to Romney and the GOP America's social and political history ultimately shows that you can't villify gay people and not have it backfire. There are too many of us in too many families. Plus we're fun, cute, charming, smart, well organized and sometimes even rich. Unbeatable.

    Posted by: UFFDA | Dec 8, 2012 12:17:36 PM

  13. They should move on to therapy and ask themselves why they hate glbtq folk so much.

    Posted by: John Normile | Dec 8, 2012 12:20:50 PM

  14. "Plus we're fun, cute, charming, smart, well organized and sometimes even rich."

    ....and, of course, modest! But seriously, Uffda, you personally are fun, charming, and smart (can't tell if you're cute since I've never seen a photo of you.) But gay rights as an issue is about 40 years old. Unfortunately, homophobia is more than 4 centuries old. This is why I always advocate caution. People tend to think that whatever has transpired during their whole lifetime is the way things will always go, but history doesn't bear this out. I've made this error myself on other issues. History is full of surprises.

    Posted by: Mary | Dec 8, 2012 1:34:52 PM

  15. @UFFDA: Well said!

    Posted by: andrew | Dec 8, 2012 2:22:24 PM

  16. One Million Moms' latest comments about JCPenney and Ellen DeGeneres were especially egregious, but it was clear that OMM very simply does not like the fact that JCPenney's spokesperson is a lesbian. If that's not bigotry, what is? It reminds me of CBS television into the 1960s not putting on black entertainers for fear of offending people, particularly in the South. Bigotry, bigotry, bigotry.

    Reading about this story put JCPenney on my gift shopping destination list -- maybe I'll go there later today in fact -- when it hadn't been before. They do have a variety of generally useful merchandise. I also like the gimmick-free pricing policies they rolled out earlier (I hope that's still in place).

    And Ellen DeGeneres, unlike Monica Cole, is one of very few people who can be truly called a "national treasure." What a contrast: Extreme decency, genuineness, and charm vs. extreme small-minded, non-reality-based sanctimonious nastiness.

    Posted by: Discretionary spender | Dec 8, 2012 2:28:59 PM

  17. typo: BECAUSE it was clear...

    Posted by: Discretionary spender | Dec 8, 2012 2:29:19 PM

  18. "moving on" = "our trolling was ineffective, so we're going to try to get a reaction elsewhere."

    Posted by: FuryOfFirestorm | Dec 8, 2012 2:36:26 PM

  19. Since they don't have anywhere NEAR a million members they need to change their name. May I suggest RIB (Random Internet B*tches)? Calling themselves RIBs has a suitably Biblical ring to it and the full name is totally accurate.

    Posted by: Caliban | Dec 8, 2012 2:51:02 PM

  20. OMM is only so much background noise not unlike Fred Phelps, Terry Jones and Sarah Palin.

    Posted by: Joseph Singer | Dec 8, 2012 2:52:28 PM

  21. MARY - Aw shucks.

    And here here on caution. It's wise.

    Posted by: UFFDA | Dec 8, 2012 4:04:12 PM

  22. I was roflmaof when I read that one thousand moms "backed " off; talk about no power and no juice, 1000 moms is a joke....their priorities are certainly off the

    Posted by: Bernie | Dec 8, 2012 6:01:53 PM

  23. they need a hobbie and education <3

    Posted by: MArk | Dec 8, 2012 7:05:09 PM

  24. A few hundred Mad Cows seek greener pastures.

    Posted by: Anastasia Beaverhausen | Dec 8, 2012 7:34:40 PM

  25. Psycho moms often raise psycho self hating sons!

    Posted by: billmiller | Dec 9, 2012 8:17:52 AM

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