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Al Qaeda's Anti-Gay Collage Is A Major Messaging Fail


Al Qaeda has been suffering as of late. Though spin-off groups like Al Qaeda in the Arabian Peninsula and Al Qaeda in the Islamic Maghred of Mali are doing alright in their geographic-specific demographics, the core Al Qaeda brand has been diminished in popularity and power in recent years, particularly after the death of their headlining star, Osama bin Laden. If the baddies want to survive, they need some serious rebranding, and as Joe.My.God found, they're hoping to hitch their wagon to the anti-gay movement's star.

As their propaganda rag, the incongruously named Inspire magazine, makes clear, Al Qaeda's firmly against marriage equality, which they cite as just one of the examples of why the West's destined to fall: The collage of hate comes directly after American citizen-turned-terrorist Adam Gadahn's open letter celebrating what he calls political, military and economic signs that "the American empire is at an unprecedented stage of weakness and decline." Marriage equality is simply the icing on the cake, Inspire's art director appears to be saying, weakly.

Sorry, Al Qaeda, this is a valiant attempt at making yourself relevant, but ultimately it's also a stale approach. I mean, seriously, Barney Frank is your villain? At least go with someone more dazzling and therefore threatening to homophobes, like RuPaul or Adam Lambert. Also, doesn't lamenting the fact that Catholics aren't attending mass undermine your whole religious domination schtick? This all just so uninspired, Inspire, and unattractive and confusing. If this were Celebrity Apprentice, you would be fired, Al Qaeda editorial team.

Anyway, check out Al Qaeda's anti-gay messaging fail AFTER THE JUMP.



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  1. AL QUEDA places an ad about "no values" - what a laugh.

    Posted by: UFFDA | Mar 2, 2013 11:22:18 AM

  2. Drones anyone?

    Posted by: niles | Mar 2, 2013 11:56:58 AM

  3. Now every time one of the evangelical right-wing religious wackos goes on the teevee to talk about how they are standing firmly against marriage equality, I hope the interviewer responds by saying, "So you agree with Al Qaeda, then. Why do you hate America? Is it because of our freedoms?"

    Posted by: kit | Mar 2, 2013 12:10:54 PM

  4. Barney Frank retired months ago. But I'm sure that's just the dial-up in Al Qaeda's guano-smattered PR cave running a little slow. Nor has he ever represented a single one of my dreams. So what's their message other than stating "no values" and some particularly pleasing stats on the American shift back to a secular tolerant society?

    Posted by: Bollux | Mar 2, 2013 12:16:42 PM

  5. @Kit - you hit the nail right on the head! It would be awesome to see campaign ads making comparisons between wingnut candidates and terrorists.

    Posted by: Zam | Mar 2, 2013 12:56:56 PM

  6. There's apparently some disagreement that this is even an "official" publication:

    Posted by: Eric | Mar 2, 2013 2:10:46 PM

  7. You know President Obama is doing it right when the Taliban attacks him. They're not the group we want to praise him. And I agree with Kit, we really need to go after the right wingers for supporting the taliban.

    Posted by: macmantoo | Mar 2, 2013 4:06:50 PM

  8. NOM should pledge a few hundred grand to up Al Qaeda's PR game. And if the West is so inferior, why is AQ publishing in English?

    Posted by: JJ | Mar 2, 2013 4:22:12 PM

  9. Al Qaeda was never that popular, as the Bush administration played them way up. The Arab spring has also changed the dynamic in the ME, as Islamists can now see a political way to power rather than a terroristic approach. This probably won't harm the US, but could be an issue for Israel for several years, making it harder to support peach treaties with their neighbors. The main trouble spot is still Pakistan.

    Posted by: anon | Mar 2, 2013 4:54:23 PM

  10. All religions are the enemies of human freedom. Islam just happens to be the worst.

    Posted by: andrew | Mar 2, 2013 7:39:18 PM

  11. You sure this isn't Republican propaganda?

    Posted by: Yaoi | Mar 3, 2013 8:24:34 PM

  12. Who cares what they think about us? I certainly could not care any less than I already do about a bunch of criminals roaming some third-world nation which cannot even master such simple tasks as personal hygiene. Maybe this will sway a few in the deep south, but as for the rest of the nation, forget about does indeed reek of "epic fail".

    Posted by: millerbeach | Mar 4, 2013 5:24:14 AM

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