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Epic Advertisement For Gay Portuguese Film Festival Glams Up 'Braveheart': VIDEO


Mel Gibson and his warriors may have worn a lot of makeup in "Braveheart," but you've never seen a bunch of Scots glammed up quite like this! 

The Queer Lisboa Film Festival, running from September 20-28th, has produced a loud and proud advertisement, titled "Pride Heart," that parodies Gibson's famous pre-battle speech. But this time, there are a lot more feathers. 

Buzzfeed reports:

Every September, Lisbon hosts Queer Lisboa, “the sole Portuguese Film Festival dedicated exclusively to screening gay, lesbian, bisexual, transgender, and transsexual themed films.”

And every year, for several years now, Queer Lisboa comes out with an epic promo video ad.

Last year, it was “The Death of the Gay Cliche.” In 2010, it was “Mister Pink,” a brilliant redo of the famous scene from Reservoir Dogs.

Now this year, William Wallace gradually gets more flamboyant (as do his charges) as he gets into his pride speech.

Watch the funny, moving, and seriously epic ad, AFTER THE JUMP...

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  1. The label "queer" seems to have so many definitions nowadays . . . depending on who you ask, it may not even be describing LGBT anything! Now, seeing this ad, I've finally hit upon a definitive definition for the Q-word: A person or thing that is stereotypical, ludicrous, embarrassing, forced and/or tacky in regard to sexuality or gender expression. "Queer" is interchangeable with words like "throwback", "pandering" and "retrograde".

    Posted by: Stuffed Animal | Sep 24, 2013 6:38:08 PM

  2. I'm tired of gender issues mixed with homosexuality. That's why so many gay MEN don't come out because they don't want to be assiociated with THIS!

    Posted by: litper | Sep 24, 2013 7:12:01 PM

  3. @Litper, get over it. Seriously. Nobody is making you put on feathers and lipstick. I consider myself pretty masculine, but I do not feel the need to berate and judge others who are more feminine. I think you should see a therapist to work out your insecurities. If you were a real secure MAN you would not feel the need to belittle others' lifestyles.

    Seriously, what scares you about a man in lipstick and feathers? I really want to know. If it's not your cup of tea, then that's fine, but why are you so threatened by it?

    Posted by: Luke | Sep 24, 2013 7:24:43 PM

  4. Oh get a grip. It was an adorable parody and great advertising.

    Posted by: Zlick | Sep 24, 2013 7:25:55 PM

  5. Typical Towleroad. Gay = Drag = Effeminate = Pride = Tired

    Posted by: enough | Sep 24, 2013 7:46:27 PM

  6. Luke, call it "lipstick and feather feminine" rights, just don't cal it gay rights, ok? That thing has nothing to do with sexual and emotional attraction to men!

    Posted by: litper | Sep 24, 2013 7:58:13 PM

  7. Fearful and Loathsome:
    Exhibit #1 – Stuffed Animal
    Exhibit #2 – Litper

    Loved the Pride Heart advert. Empowering.

    Posted by: Saturnalia | Sep 24, 2013 7:59:55 PM

  8. Braveheart meets Priscilla. Great concept for a film festival! <3 <3 <3

    Posted by: Felix | Sep 24, 2013 8:13:18 PM

  9. If last year's was the death of the gay cliché, this is the resurrection. Maybe next year they'll do something that challenges rather than perpetuates the tired and exclusionary imagery of gay men as wannabe women.

    Posted by: Knock | Sep 24, 2013 9:45:36 PM

  10. Typical Enough. Gay = Leather = Masculine = Street Fair = Tired

    There, fixed it for ya. And stop leaving your nylons in the bathroom!

    Posted by: RJP | Sep 24, 2013 10:10:01 PM

  11. Thank you RJP, you summed it up perfectly!

    Posted by: Kenneth | Sep 24, 2013 10:23:56 PM

  12. I think you guys are missing the hilariousness of this. Mel Gibson is a homophobe so mocking his over the top machismo movie... The movie in which Prince Edward's (the future Edward II) male lover is thrown out of a tower window to his death in a revolting statement of pure hatred towards gays... This movie is PERFECT for our community to mock, ESPECIALLY in a "stereotypically" effeminate way! I'm a Scot and I am more than happy to see Braveheart mocked. LOVE IT!

    Posted by: Graphicjack | Sep 25, 2013 12:06:06 AM

  13. @Litper, you are missing the point, and proving mine. But you are right, it has nothing to do with gay rights, and wtf is "lipstick feather feminine rights?" It's just some men in wigs and lipstick.. not sure what is so offensive about it? It's just entertainment.

    Anyway, I was just interested in why you feel so threatened about being associated with such a thing in your community, and you didn't answer. Probably better to bring it up with your therapist, not on a public forum though.

    Posted by: Luke | Sep 25, 2013 1:30:33 AM

  14. Commenters on this page can be summed up into two categories:
    1) Fabulous, good-hearted, free-spirited, smart, compassionate men with whom I'd love to mingle at a party.
    2) Poopy-pants.

    Posted by: Marc | Sep 25, 2013 3:38:25 AM

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