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Russia-Themed Broadway Show 'Great Comet' Dumps Russian Vodka, Pledges $10,000 to Human Rights Watch

Comet

Natasha, Pierre and the Great Comet of 1812, a critically-acclaimed downtown show set in Tolstoy's Russia which begins performances in Times Square today through December 31, will not serve any Russian vodka at its performances, and will also make a $10,000 donation plus all food and beverage sales from its first show to Human Rights Watch in honor of the oppressed LGBT community in Russia, according to producers.

2_cometIn addition, they will contribute all proceeds from a special first night after-party beginning 11pm tonight, September 27, which is open to the public with or without a ticket to The Great Comet. Attendance at the party is free of charge and will feature live entertainment and an opportunity for guests to show their support for the Russian LGBT community.

Said the show’s lead producers, Howard & Janet Kagan: 

“As we invite audiences into our own version of an opulent supper club celebrating Tolstoy’s Russia, we hope to see a contemporary Russia that supports its LGBT community.  We are glad to support Human Rights Watch in their efforts to bring that vision to reality. Also, at Kazino, we promise that until the rights of the Russian LGBT community are ensured, we will only pour vodkas made in the US and Northern and Western Europe.”

Added Minky Worden, Director of Global Initiatives for Human Rights Watch: "Now is one of the most important times to stand with Russia’s LGBT community against hate and homophobia. We are grateful and excited to partner with the team behind The Great Comet of 1812 to help get the word out about this harrowing human rights crisis."

Natasha, Pierre and the Great Comet of 1812 will be playing in Kazino, a custom venue on West 45th Street between Times Square and 8th Avenue. Tickets are on sale through Telecharge.com.

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Comments

  1. Bravo! A good counterpoint to the cowardice of the Metropolitan Opera. Natasha and Pierre is also the best musical in NYC. I have seen it three times.

    Posted by: Tim Miller | Sep 27, 2013 1:27:23 PM


  2. God, the boycott is crazy effective. You know have to show that you aren't a bigot when even mentioning russia.

    Posted by: Fenrox | Sep 27, 2013 1:46:05 PM


  3. Good marketing. This promo could be applied to any issue. It's flexible. I'd like to see the numbers.

    Posted by: Jay | Sep 27, 2013 2:06:11 PM


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