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Coca-Cola Removes Social Media Tool That Banned the Word 'Gay', Apologizes

Coke

Sochi Olympics sponsor Coca-Cola has removed a social media tool from a website after it made headlines for banning the word "gay".

Said the tool when you tried to type in the word gay: “Oops. Let’s pretend you didn’t just type that.”

Said the company in a statement:

"We are aware that the Share a Coke promotion we are running in South Africa has generated an unintended outcome. We apologise for any offence caused. The Share a Coke programme was created to allow consumers to take the iconic “Coca-Cola” script and replace it with their name on the can. In South Africa, the digital version of the Share a Coke promotion did not properly limit the customisation to individuals’ names. We’ve taken down the site and are in the process of revising the digital tool immediately...As one of the world’s most inclusive brands, we value and celebrate diversity. We have long been a strong supporter of the LGBT community and have advocated for inclusion, equality and diversity through both our policies and practices. Again we apologise for any offense this has caused."

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Comments

  1. And yet you still give money to the new Nazi party of Russia. Good on you.

    Posted by: Jasun Mark | Jan 28, 2014 11:13:16 AM


  2. "We have long been a strong supporter of the LGBT community..."

    No, you haven't, and you're not.

    Posted by: Chris K | Jan 28, 2014 11:16:43 AM


  3. https://shareacoke.co.za/photocard.aspx?img=STOP_BIGOTRY

    Posted by: john | Jan 28, 2014 11:23:23 AM


  4. Don't they know that Gay is also a girls name?

    Posted by: Peter Friend | Jan 28, 2014 11:59:05 AM


  5. "The Share a Coke programme was created to allow consumers to take the iconic 'Coca-Cola' script and replace it with their name on the can."

    Yeah, right. Last time I looked, "Gay" was a perfectly valid name, as in proper noun.

    Not buying that, not buying Coke.

    Posted by: edude | Jan 28, 2014 12:02:18 PM


  6. I stopped drinking that crap decades ago. Don't miss it. That said; let's follow the logic:

    Rather than correct the filtering error, they decide to remove the entire app. Brilliant.

    Have a cock and a snarl.

    Rad

    Posted by: Rad | Jan 28, 2014 12:27:34 PM


  7. I tried entering the word "bigot" yesterday and got the "Oops. Let's pretend..." message. So I changed it to "Big O' Tree" which it did accept.

    Posted by: rodger | Jan 28, 2014 12:30:52 PM


  8. Have a c(h)oke - kill human rights!

    Posted by: Roman Bolliger | Jan 28, 2014 12:50:37 PM


  9. Coke also has a "virtual agent" on its US web site that takes offense when you ask it about gay and lesbian issues.

    http://americablog.com/2014/01/coke-web-site-classy-ask-questions-gay-rights.html#add-comment

    Posted by: anon | Jan 28, 2014 12:50:43 PM


  10. I'm definitely done with Coke... they're a big enough company to have actually pressured the IOC but they chose to make $$$ instead. Obviously they thought the LGBT community was worth the risk.... kind of makes any previous good deeds look like they were only weighing the risks.

    Posted by: Ryan | Jan 28, 2014 1:01:53 PM


  11. Coke you support equality and inclusion alright. You equally support me and include your support to those who want me eradicated. Thanks!
    I like the taste of your beverage so much that I now buy Pepsi.

    Posted by: Jeff | Jan 28, 2014 1:13:08 PM


  12. Goodbye Coke!

    Posted by: Randy | Jan 28, 2014 1:24:48 PM


  13. I refuse to be a Coke-sucker anymore.

    Posted by: Rey | Jan 28, 2014 1:53:43 PM


  14. "As one of the world’s most inclusive brands, we value and celebrate diversity. We have long been a strong supporter of the LGBT community and have advocated for inclusion, equality and diversity through both our policies and practices."

    YOU DISGUST ME, COKE. Stop your shameless self-aggrandizing, self-congratulatory, self-promoting tripe.

    You do realize we can look up your claims, right?! You do realize we can see your breathtaking hypocrisy, right?!

    Are you just trying to convince straight people of your claims, knowing they won't know any better or look it up?

    Posted by: Fantasti | Jan 28, 2014 3:04:28 PM


  15. "Strong supporter" doesn't mean what you think it means, Coke.

    Posted by: FFS | Jan 28, 2014 10:16:49 PM


  16. What would Coke do if the author Gay Talese had wanted to use Coke's web site and tried to type in his real name?

    Coke must have hired idiots to design the software.

    Posted by: Bill | Jan 29, 2014 1:10:40 AM


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