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Anti-Homophobia 'Principle 6' Campaign Now an Official Sponsor of Australia's Olympic Bobsled Teams


As a show of solidarity with Russia’s LGBT community, both the Australian Men’s and Women’s bobsled teams have announced partnership with Principle 6, the protest campaign that uses the International Olympic Committee’s own charter language to push for LGBT non-discrimination. Buzzfeed reports:

“We’re against discrimination in sport, full stop,” said Heath Spence, captain of the Australian Men’s bobsled team. “That means we also oppose discrimination against gay and lesbian athletes.” […]

Starting this week, the Principle 6 Campaign becomes an official sponsor for the men’s team with its logo appearing on its bobsled at the World Cup event in Lake Placid, New York.

“We don’t just believe that on principle – some of our most loyal supporters have been gay,” Heath said. “They’ve supported us, so it would be hypocritical of us not to support them. All of us bobsledders are the biggest, the strongest, the fastest athletes in the Winter Olympics. And there’s two or four of us jammed into a sled. If we can support gay rights, why can’t everybody else? We’re proud to have the Principle 6 badge on our sleds.”

The campaign already has the backing of over 40 Olympic athletes, including out snowboarder Belle Brockhoff, runner Nick Symmonds and tennis star Andy Roddick.

[photo via Principle 6 Campaign] 


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  1. Too bad the badge can't stay on the sled for the Olympics (no advertising allowed and I'm sure they'll deem this advertising).

    Posted by: Craig | Jan 6, 2014 8:33:59 PM

  2. I think Craig is right. Looking at video from Vancouver 2010, it seems the sleds can have a flag, the team name, a sled number, the Olympic logo, and another country-related logo. A brief scan didn't show any sleds with any other sort of logo, for example for charities or other benign concepts like the peace sign. (That said, I didn't scan through the entire event).

    Posted by: Randy | Jan 6, 2014 9:58:32 PM

  3. It's a symbol that most people don't recognize that refers to a document that no one has read. The LGBT community is the target for this fundraising campaign.

    Posted by: d. | Jan 6, 2014 10:10:02 PM

  4. No word yet on the participation of the Jamaican bobsled team....

    Posted by: Tristram | Jan 6, 2014 11:27:00 PM

  5. I'm still amazed at the fact that we have a bobsled team.

    Posted by: Jas | Jan 7, 2014 3:47:20 AM

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