NYT Illustrated Tribute to Barilla Pasta Says Gays Have Accepted Chairman’s Apology, ‘Boycott Has Ended’


A tribute to the wonders of Barilla pasta which reads more like an ad than an illustrated piece of editorial in the 'Opinion Pages' of the New York Times claims that gay people are totally fine with Chairman Guido Barilla's apology for his remarks about gay people and that "the boycott has ended."

Mr. Barilla caused a firestorm of international outrage over his remarks on an Italian radio show, in which he said:

“I would never do an advert with a homosexual family…if the gays don’t like it they can go an eat another brand.

“For us the concept of the sacred family remains one of the fundamental values of the company.”

He added: “Everyone has the right to do what they want without disturbing those around them”. But then the pasta magnate upped the ante by attacking gay adoption. “I have no respect for adoption by gay families because this concerns a person who is not able to choose," he said.

Mr. Barilla apologized shortly thereafter and announced a diversity and inclusion initiative at the company.

It's unclear what that initiative has produced, though we don't believe it's the kind of forgiveness (or lesbian linguine) that this NYT article appears to suggest.

Check it out here.


Posted March 17, 2014 at 8:57am ETC by Andy Towle
in Barilla, Barilla, News