Christian ‘Pray Away the Gay’ Advertisements Appear For Australian Grindr Users

Godlife Grindr

Aussie Grindr users were the recipients of some mistargeted advertising this past Easter when the "location-aware social networking application" began displaying banners for Godlife, an American 501 (c)3 non-profit evangelical outreach site. Writers for Same Same reached out to Godlife to enquire about evangelizing on a gay hookup app and whether it was an attempt at a "pray the gay away" style of attracting converts. An unnamed representative responded with:

Wow, we really are all over the world. We do not judge anyone. We simply want you to know the love of God and what His son did to save you from your sin.

I am not trying to change you from who you are at all. God made you just the way you are. He loves you that way so who am I to go against God’s love. Happy Easter to you too. He has Risen! If you have any questions or need prayer about something in your life please let me know. God bless you and keep you safe from all harm.

So just a banner algorithm that wasn't particularly discerning, but it least it pulled from an accepting religious organization that apparently is gay-friendly. There are certainly worse ads that could have popped up.


  1. abeardedgnome says

    It wasn’t just in Australia. I am seeing these in Sweden as well. Still there even today.

  2. jamal49 says

    Every time I read or hear some dumb@$$ christian talk about “sin” and what Jesus did to save us from our “sins”, I want to vomit. Or worse.

  3. GregV says

    Am I missing something? The headline and the lead-in sentence are not supported by the supporting paragraphs and, in fact, say exactly the opposite of the concluding paragraph.
    The spokesman seemed happy to have Grindr as a target market and didn’t say being gay is one of anybody’s “sins” or that we need to pray it away.
    I find nothing about “praying away the gay” on the website. Their “Find a church” directory sends you to a wide variety of churches, from those with the worst histories of homophobia, sexism and racism to those that are accepting and whose leaders have argued in public and court for equal rights for all people.

  4. woodroad34 says

    Apparently they’re not praying hard enough–perhaps they’re ignorant in that as well. Try praying the demon Christian sect away because they’ve caused more harm, more deaths, and more sickness in the world than any HGTV watching-circuit carousing-bear fondling-twink twerking-gay or lady lovin’ lesbian ever could. Their putrid venality and hypocritical belief is the shadow on the human soul.

  5. Jack says

    Christian, do you even read what you post? The group says that it is NOT a pray away the gay outfit and it is NOT trying to change anyone.

    Meanwhile, Towleroad refuses to cover the degrading aspects of Grindr, including its contribution to disease and depression.

  6. JJ says

    We just want you to know that God impregnated a woman without her consent–and that’s not rape, no way, NOT rape!–so that she could give birth to His son–who was actually God himself!–and we could torture him to death. This was the best way God could think of to forgive us for having the sinful nature that he gave us. Rejoice! He has risen! And we’re not crazy. No way. NOT crazy!

  7. DW says

    Towleroad, you really need to change the headline on this article. Utterly false and misleading.