AIDS/HIV | Truvada

CDC Endorses Truvada in New Ad HIV Ad Campaign

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The Centers for Disease Control and Prevention (CDC) has unveiled a new ad campaign encouraging gay men to talk about HIV prevention with their partners. In the ads, the CDC endorses preventative medications like Truvada, saying:

Even before the foreplay, something oughta be on your mind. Talking. About testing, your status, and condoms. And new options like medicines that prevent and treat HIV. 

The CDC came out in favour of preventative HIV medications earlier this month, in what was seen as a vital moment in the debate over the "gay pill".

For recent coverage of Truvada on Towleroad, click here, here, and here.

Watch a couple of the ads, AFTER THE JUMP...

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Comments

  1. CDC is an anti-gay organisation which still uses faulty statistics to justify subhuman status of gay men

    Posted by: litper | May 25, 2014 10:01:13 AM


  2. Our Government also endorses aspartame, just saying.

    Posted by: Jay | May 25, 2014 10:04:58 AM


  3. I never understood the passion for bb. Why a condom would take away the fun, the passion?

    Posted by: Matt27 | May 25, 2014 10:35:01 AM


  4. The CDC is exploiting gay men by creating an illness narrative which effectively lays the blame for AIDS at the feet of gay men. The CDC is homophobic.

    Posted by: petey | May 25, 2014 11:00:16 AM


  5. PETEY: Are you blaming straight people for AIDS? Keep your delusions to yourself.

    Posted by: Johnson | May 25, 2014 11:39:30 AM


  6. I wonder how much the makers of Truvada had to pay to get the CDC's approval. Think Tamaflu and Donald "The troops are fungible assets" Rumsfeld

    Posted by: woodroad34 | May 25, 2014 11:40:27 AM


  7. Johnson = Rick

    Posted by: litper | May 25, 2014 12:16:20 PM


  8. Litper and Petey, I can assure you that the leaders of CDC's Division of HIV/AIDS Prevention are neither anti-gay nor homophobic. In fact, you'd be hard pressed to find a more supportive, affirming, and dedicated group of professionals working to promote gay men's health. Working within the constraints of the current body of scientific knowledge, and political realities, we do the very best we can.

    Posted by: Red | May 25, 2014 12:16:55 PM


  9. Nobody who's stayed alive since a diagnosis in 1989, with evolving testing, treatment and even Truvada today, you're self-victimizing if you think we haven't survived because of the CDC. What utter claptrap to believe otherwise.

    Posted by: chevytexas | May 25, 2014 1:35:04 PM


  10. If this is the only way to prevent anal-lovers to get infected with one disease of the many they're at risk for, then go ahead.

    Posted by: Pandion | May 25, 2014 1:39:46 PM


  11. You shouldn't become HIV+ because you'll need to take some very expensive, potentially harmful drugs. So the solution is to…prevent HIV by taking some very expensive, potentially harmful drugs. Cost is no problem, as insurance will cover it, so it's practically free. And if you DO develop side effects, big pharma has drugs to treat the side effects, and side effects of the side effect meds, and any STD's we might pick up along the way. Sure makes more sense than promoting condoms -- that is so low-tech, so 1980's. No wonder the CEO of Gilead is one of the highest paid in the world. Genius! The best part is that Gilead doesn't even have to go out on a limb to market their own product for HIV prevention -- they've got lots of us who are glad to take a stand as "Truvada whores" to do it for them. And if anyone questions or criticizes the logic of PrEP, just label them homophobic, misogynistic, hateful and hysterical. Hope I'm wrong, but I think we'll eventually see this as one of the greatest mistakes ever in HIV prevention.

    Posted by: Tom | May 25, 2014 1:44:27 PM


  12. We are a target market.

    Intelligent people have long been aware that advertising IS the same thing as lying.

    Brought to you by the CDC : we've been lying with statistics for over 2 decades !

    And you're still stupid enough to believe us !

    Posted by: NVTodd | May 25, 2014 2:30:23 PM


  13. 100% agree Tom, people have been effectively conditioned to thing they can solve all their their problems with a pill.

    Posted by: Jay | May 25, 2014 2:37:31 PM


  14. Tom, a study presented at the CAHR conference in St. John's this month estimated the cost of primary care including STI testing and PrEP at $12,000 per year vs. $16,000 per year for HIV care using the cheapest preferred ART regimen. Those numbers are for Quebec, with socialized medicine and regulated drug prices. $4000 per year becomes a very big difference when we compare PrEP for however long the patient is having sex with people of unknown status, to HIV treatment until there's an economic cure. We can spend a LOT of money on HIV prevention before it stops being cost effective.

    Posted by: Gary | May 25, 2014 2:47:35 PM


  15. Some of the comments here are just hateful and disgusting. Words like anal lovers...ARE YOU KIDDING ME??? The world has a problem and it's called HIV/AIDS. I am very proud to have been part of this campaign and I have been HIV+ for half my life. It's because of meds like Truvada (which I currently take) at the cost of $3000 a month plus another medication which is also $3000 a month that I am still alive. And it's because of organizations like the CDC, Ryan White Foundation, AMFAR, etc. that help to educate people about this disease. The CDC are the ones who put together this campaign I was part of together. There are always going to be haters but do yourself and everyone around you a favor and educate yourself because many of you sound completely idiotic, uneducated and down right stupid with your comments.

    Posted by: Heath | May 26, 2014 11:06:59 AM


  16. Good point, Heath. Mixing the messages of concern about PrEP with a message of "EWWWWW, I don't like the way you have sex!" just makes any argument against prophylactic drugs seem petulant and narrow minded. Lots of people get off on lots of different things. I'm just glad there is such a great variety of sexual possibilities out there! Just because I'm not into straight sex, or B&D, or feet or fists or any number of things, does not mean we should shame people for their preferred means of sexual expression. This is not about "the yuck factor" of any kind of sex -- it's about the best way to stay healthy.

    Posted by: Tom | May 26, 2014 2:17:30 PM


  17. First of all, bravo to Heath, Tom, Gary & Red. And wonderful use of the word "claptrap" by ChevyTexas. I laughed out loud. Thx. I was the creative director behind this campaign over the past 20 months and which includes over 100 pieces. I urge all of you to view the entirety of the work at http://www.cdc.gov/actagainstaids/campaigns/starttalking and then have a more informed opinion. The entire team of 500 gay men (including research participants, and some straight allies) behind this awareness campaign all have their hearts right where they should be. We all need to start talking about how to put HIV behind us. We now – after 3 decades of decimation at the hand of a merciless and microscopic enemy) have every arrow in our quivers to put a stop to the spread of this awful virus. That's what this campaign is all about. Talk. About condoms. HIV testing. Disclosure of statuses. And new & improved ways to not only treat BUT PREVENT HIV. We can do this, fellow gay friends.

    Posted by: JJM | May 27, 2014 2:40:26 PM


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