An $11 million campaign targeting gay men who use crystal meth was launched Thursday across California, anchored by a website: MeNotMeth.org.
In addition to its online presence, the campaign features billboards, bus wraps, and a 30-second ad (pictured) which will air throughout the state through June.
The online site allows users to upload their own videos and provides a list of places to receive assistance.
MeNotMeth [official site]
Anti-meth campaign aimed at gay men [la times]