The Daily Mail reports that McConaughey insisted on shooting two ads, one with shirt and one without, to “preserve his modesty” in America:
“‘Matthew didn't want to be bare-chested on billboards in America, although he doesn't seem to have a problem stripping off in his films,' says a source. He insisted on having his shirt on for the ad in the States, and off in the one for Europe and Asia.'”
Since when is Matthew McConaughey modest about his body? Haven't seen the one with his shirt on, but really, who wants to? Watch the European version, AFTER THE JUMP…