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Obama Campaigning on Xbox 360

Andy Towle October 14, 2008

Xbox2

Video game makers have confirmed that the Obama campaign has bought up advertising space in the Xbox game ‘Burnout Paradise’ and a number of other titles, as evidenced by these screenshots.

GigaOM reports: “To my knowledge, this Burnout ad is far and away the most prominent use of a major online game to promote a presidential candidate’s campaign. There have been near-misses, of course: In 2006, for example, when he was seriously considering a run for the Democratic nomination, ex-Virginia Gov. Mark Warner made an avatar-based appearance at a press conference in Second Life.”

In other news, CBS news is reporting that Obama has opened up a 14-point lead on McCain: “Obama now enjoys leads over McCain with both men (53 percent to 41 percent) and women (52 percent to 37 percent). Eighty-two percent of voters who backed Hillary Clinton in the primaries now say they will back Obama – up from 67 percent last week and the highest number to date.”

More of the Xbox screenshots AFTER THE JUMP…

Xbox1

Xbox3

Xbox4

(xbox via slog and americablog)

Topics: News, Space More Posts About: advertising, Barack Obama, Barack Obama, Election 2008, John McCain, John McCain, News, video games

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