• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy

Towleroad Gay News

Gay Blog Towleroad: More than gay news | gay men

  • Travel
  • Sports
  • Law/Justice
  • Celebrities
  • Film/TV/Stream
  • Republicans
  • Madonna
  • Books
  • Men
  • Trans Rights
  • Tech/Science
  • Royals
  • Monkeypox

Yahoo! Buys Tumblr, Promises ‘Not to Screw It Up’

Andy Towle May 20, 2013

Tumblr_mn3j8sh0791srd41xo1_500

Yahoo! officially announced its $1.1 billion cash acquisition of Tumblr this morning, with the above gif and a blog post from Yahoo! CEO Marissa Mayer.

TIME writes:

Tumblr users have good reason to be apprehensive, because Yahoo’s track record with acquisitions has been decidedly mixed. Remember GeoCities or del.icio.us? Even Flickr, the photo-sharing site Yahoo purchased in 2005, has languished in the shadow of upstarts like Instagram, which was purchased by Facebook last year for $1 billion in cash and stock.

Wrote Mayer:
Mayer

We promise not to screw it up.  Tumblr is incredibly special and has a great thing going.  We will operate Tumblr independently.  David Karp will remain CEO.  The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve.  Yahoo! will help Tumblr get even better, faster…

…In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love.  In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences.  The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.

Tumblr CEO David Karp says "f**k yeah" to the deal in a post on his blog:

Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.

So what’s new? Simply, Tumblr gets better faster. The work ahead of us remains the same – and we still have a long way to go! – but with more resources to draw from.

Yahoo is the original Internet company, and Marissa and her team share our dream to make the Internet the ultimate creative canvas. I couldn’t be more excited to have her help. We also share a vision for Tumblr’s business that doesn’t compromise the community and product we love. Plus both our logos end with punctuation!

As always, everything that Tumblr is, we owe to this unbelievable community. We won’t let you down.

Karp, who owns 25%, is set to pocket $275 million.

UPDATE: From a live blog of Yahoo's press conference this morning:

Mayer says that Yahoo released "Yahoo Stream Ads" in May, which take text ads and put them in the news stream on Yahoo.com. She says you can expect more of that on Tumblr. On Tumblr, there is the dashboard, which is like Facebook's News Feed or inbox. Today, Tumblr does some advertising there. Yahoo would like to "introduce a very light ad load" there.  Yahoo also might work with some bloggers who want ads on their blogs. That would only be done with permission.

Topics: Business, News More Posts About: News, Tech, Tumblr, Tumblr, Yahoo

Related Posts
  • Russia Blocks Facebook, Accusing it of Restricting Access to Russian Media;
  • Duran Duran Has New Music And You Are About To Enjoy it. It’s 2021. Seriously.
  • ‘Mayor Pete’ Trailer; Papa Pete Pwns Tucker; 4-Stars for Dr. Rachel Levine; JoJo Siwa’s Perfect 10s; Lynda Carter’s 8 Wonder-full Words: GOOD NEWS
  • Chris Pratt Called Out! Actor’s ‘Not Religious’ Claim Debunked After Spilling About Church & Faith For Years

    Chris Pratt Called Out! Actor’s ‘Not Religious’ Claim Debunked After Spilling About Church & Faith For Years

    Published by Radar Online Mega Chris Prattshocked the world when he came out and denied going to Hillsong church or being religious altogether after catching flak for going to an anti-LGBTQ establishment — but now, after …Read More »
  • Baz Luhrmann is turning Australia into new series Faraway Downs

    Baz Luhrmann is turning Australia into new series Faraway Downs

    Published by BANG Showbiz English Baz Luhrmann is turning ‘Australia’ into a six-part series. The 59-year-old filmmaker has officially revealed his 2008 epic adventure film – which starred Nicole Kidman and Hugh Jackman – will be …Read More »
  • WHO warns ‘sustained transmission’ of monkeypox risks vulnerable groups

    WHO warns ‘sustained transmission’ of monkeypox risks vulnerable groups

    Published by Reuters LONDON (Reuters) – The World Health Organization said “sustained transmission” of monkeypox worldwide could see the virus begin to move into high-risk groups, like pregnant women, immunocompromised people and children. WHO said on …Read More »
  • U.S. Supreme Court expands state power over tribes in win for Oklahoma

    U.S. Supreme Court expands state power over tribes in win for Oklahoma

    Published by Reuters By Lawrence Hurley WASHINGTON (Reuters) -The U.S. Supreme Court on Wednesday widened the power of states over Native American tribes and undercut its own 2020 ruling that had expanded Native American tribal authority …Read More »
Previous Post: « Gay ‘Blue’s Clues’ Actor Marries His Understudy: VIDEO
Next Post: Justin Bieber Asks to Have His Craft Taken Seriously, Says He’s Not a Gimmick, Gets Mocked: VIDEO »

Primary Sidebar

News

  • California beachfront property to return to Black family

    California beachfront property to return to Black family

  • Four takeaways from the sixth day of Jan. 6 U.S. Capitol riot hearings

    Four takeaways from the sixth day of Jan. 6 U.S. Capitol riot hearings

  • Trump wanted to join Jan. 6 Capitol riot, tried to grab limo steering wheel

    Trump wanted to join Jan. 6 Capitol riot, tried to grab limo steering wheel

RSS Partner Links

  • OMG, quote of the day: Chris Pratt says he’s actually not a religious person, attempts to clear the air on online backlash
  • Cassidy Hutchinson, 25, Finishes Off Trump? + Monkeypox Info + Gay Roommate Search + Gorsuch's Mom Sucked, Too + MORE! — 12-PACK
  • Meghan Markle Wants Samantha Markle’s Defamation Lawsuit Dismissed
  • Travis Barker Was Hospitalized For An Unidentified Medical Emergency
  • Wednesday Round-Up: Dan Jervis; Brittney Griner; Jim Obergefell; John Waters; Pedro Almodóvar; Ricky Martin & more!
  • What Ronen Rubinstein would say to his younger self: “It’s okay to feel what you feel”
  • Wrestle Wednesday

Most Recent

  • Biden Administration Outlines Monkeypox Strategy, Including Increased Testing, Vaccination And Community Education

    Biden Administration Outlines Monkeypox Strategy, Including Increased Testing, Vaccination And Community Education

  • Chris Pratt Called Out! Actor’s ‘Not Religious’ Claim Debunked After Spilling About Church & Faith For Years

    Chris Pratt Called Out! Actor’s ‘Not Religious’ Claim Debunked After Spilling About Church & Faith For Years

  • Baz Luhrmann is turning Australia into new series Faraway Downs

    Baz Luhrmann is turning Australia into new series Faraway Downs

  • WHO warns ‘sustained transmission’ of monkeypox risks vulnerable groups

    WHO warns ‘sustained transmission’ of monkeypox risks vulnerable groups

  • U.S. Supreme Court expands state power over tribes in win for Oklahoma

    U.S. Supreme Court expands state power over tribes in win for Oklahoma

  • Ginni Thomas’ lawyer wants to know what Jan. 6 probe wants from his client

    Ginni Thomas’ lawyer wants to know what Jan. 6 probe wants from his client

  • U.S. steps up fight against monkeypox, allocates more vaccines to states

    U.S. steps up fight against monkeypox, allocates more vaccines to states

  • Ethan Hawke and Pedro Pascal cast in Strange Way of Life

    Ethan Hawke and Pedro Pascal cast in Strange Way of Life

Most Commented

Social

Twitter @tlrd | Facebook | Instagram @tlrd
  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy
[towleroadmr] [towleroadtn]

Footer

Copyright © 2022 · Log in