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Hong Kong-Based Airline Cathay Pacific Includes Gay Couple in ‘Bold’ New Advertising Campaign

Andy Towle May 10, 2019 Leave a Comment

In a move seen as “bold and timely”, Hong Kong-based Cathay Pacific has included a gay couple in a new “Move Beyond” advertising campaign.

https://twitter.com/ray_slowbeat/status/1126143274530426880

Same #movebeyond pic.twitter.com/ps6zAeXj63

— Danny Lee (@AirEVthingTRNSP) May 8, 2019

Cathay Pacific told the Hong Kong Free Press: “It is our goal to continue to make the Cathay Pacific Group a place where everybody can be themselves at work and so everyone can give their best.”

HKFP adds: ‘Cathay Pacific was also a corporate sponsor for the Hong Kong team bidding to host the Gay Games 2022, which went on to win the bid in 2017. The flagship airline, which was embroiled in a data leak scandal last year and previously suffered management shakeups, said that the campaign was to mark the “start of a new journey.” However, the ad also drew the attention of the Family School SODO Concern Group, one of Hong Kong's most vocal anti-gay bodies. It said in a Facebook post that it was disappointed in the airline and would stop using its services.'

Same-sex marriage is not legal yet anywhere in Asia. China has no LGBT nondiscrimination laws.

Topics: towleroad More Posts About: business, Cathay Pacific, China, Hong Kong

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