Calls to ‘boycott Equinox' rang out across social media after news broke that Stephen Ross, the owner of luxury fitness chains Equinox gym, SoulCycle, Blink Fitness and PURE Yoga, is hosting a $250,000 Trump fundraiser in the Hamptons on Friday.
The Washington Post reports: “Money raised at these fundraisers will go toward Trump Victory, a fundraising committee for both the Trump 2020 campaign and the Republican National Committee.”
After news of the event inspired calls to boycott Ross's brands (see below), Equinox released a statement.