Swiss Soccer Widow Bait Now Online

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The Swiss Tourism ad I posted about last week, targeted at women whose husbands may be preoccupied with football during this summer’s World Cup, is now online. Aside from the hunky men and the brief glimpse of German football star Michael Ballack, I love the fact that the male Reuters reporter gets all giddy about the parade of beefcake. Says Reuters’ Ben Fajzullin: “Could be more exciting than the event itself!”

It’s the Plumber, I’ve Come to Fix the Tourism [tr]