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The Advocate Comes Out of the Closet

AdvocateThe Advocate has shed its skin and will be arriving in the mail without the paper wrapper that for so long has been forced on subscribers due to concerns for discretion in a world that is not always so tolerant.

Publisher Michael Phelps told the NYT: "The majority no longer wanted the covering. For some, they said they were environmentally conscious and wanted to cut down on waste. For others, it was more of an out-and-proud issue."

PlanetOut says OUT magazine will soon follow suit. The covering will, however, remain an option for those who want it.

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  1. Finally!

    Posted by: Gregg | Jul 9, 2007 10:55:31 AM

  2. Just in time for the magazine to fold.

    Posted by: anon ( | Jul 9, 2007 10:57:34 AM

  3. Seems to me that the last time I had a subscription to the Advocate that it came in a clear-plastic mailer with a mailing label. Maybe paper-mailers depended on your mailing region?

    Posted by: Ted B. (Charging Rhino) | Jul 9, 2007 12:55:28 PM

  4. F-ck that, I don't want my magazine stolen! You know how much mail disappears in Hudson Co. NJ?

    Posted by: shane | Jul 10, 2007 8:06:16 AM

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