Template for a Scent


Josh Hartnett’s commercial for Diamonds by Emporio Armani fragrance debuted at the Milan’s men’s shows this week. It features a shirtless Hartnett slipping on a crisp white shirt and a swank outfit before being assaulted by the flashes of the paparazzi.

Which means it’s pretty much the same commercial Matthew McConaughey did for Dolce & Gabbana’s ‘The One’ fragrance back in February, in reverse.


  1. LD says

    Josh Hartnett looks cute here, but usually he looks like he’s in bad need of a shower or rehab or a nap. His scent, as I imagine, is cigarettes and ball sack.

  2. says

    I have never understood the allure of Hartnett. Average looks, usually very average on screen, and the smallest hands I have seen on a man!
    On the other hand good for him for making it work.

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