Template for a Scent


Josh Hartnett’s commercial for Diamonds by Emporio Armani fragrance debuted at the Milan’s men’s shows this week. It features a shirtless Hartnett slipping on a crisp white shirt and a swank outfit before being assaulted by the flashes of the paparazzi.

Which means it’s pretty much the same commercial Matthew McConaughey did for Dolce & Gabbana’s ‘The One’ fragrance back in February, in reverse.