Tony Ward is out front for Diesel’s new fragrance Only The Brave, which is bottled in a glass fist.
“The oriental, woody, and leathery juice, developed by International Flavors & Fragrance’s Aliénor Massenet, Olivier Polge & Pierre Wargnye, bravely plays with opposites. It starts with a masculine and fashion-related note of leather. ‘But because Diesel is a joyful brand, it’s lightened up with lemon,’ Lari [Ladan Lari, Diesel’s International Marketing Director] said, and broken with dry woody cedar notes and amber.”
The fist is said to be modeled after that of Diesel founder Renzo Rosso.