Tony Ward: Fists and Leather


Tony Ward is out front for Diesel’s new fragrance Only The Brave, which is bottled in a glass fist.

“The oriental, woody, and leathery juice, developed by International Flavors & Fragrance’s Aliénor Massenet, Olivier Polge & Pierre Wargnye, bravely plays with opposites. It starts with a masculine and fashion-related note of leather. ‘But because Diesel is a joyful brand, it’s lightened up with lemon,’ Lari [Ladan Lari, Diesel’s International Marketing Director] said, and broken with dry woody cedar notes and amber.”

The fist is said to be modeled after that of Diesel founder Renzo Rosso.

It’s Tony Ward [tr]
Tony Ward Beards Up for Jack Pierson [tr]


  1. Andy says

    Oriental like a rug – Paul R. not like a person. It is still acceptable to use that term for objects. People are not going to stop using the term “Oriental Rugs” in place of “Asian Rugs” because of PC zealots on a hunt to make accusations.

    Calm down.

  2. Paul R says

    Andy, I’m well aware of the distinction and am not on some PC tirade. My question was more what defines an “oriental” scent. It’s a huge region, encompassing a wide variety of smells/scents.

    After all, oriental rugs smell like rugs. But many parts of Asia smell a lot better, and many smell a lot worse.

  3. Charles says

    I never understood what the problem with the term “oriental” was. I always thought it was an attractive word that conjures up images of beautiful places from a historical culture located on the opposite side of the world.
    I realize there was a great deal of prejudice towards Chinese immigrants back in the post- railroad-building days, but I don’t know what that has to do with the name of where they came from. I guess I’ll do a Google search of “Oriental” to find out what the deal is.
    I can say this, an oriental smelling scent sounds sexy to me.

Leave A Reply