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TURNAROUND: KABC to Air Gay Family Ad in 'High-Profile' Position

Gettoknow

Los Angeles affiliate KABC, which refused to air an ad featuring a gay couple raising five children aged 6 to 25 during Obama's inauguration programming, has said they regret that the reasons for not airing the ad were "miscommunicated," and that the station had a policy in place not to air any advocacy programming during that time period:

XaviermichaelSaid General Manger Arnold J. Kleiner at a meeting with GetToKnowUsFirst.org Project Coordinator John Ireland and GLAAD Director of Entertainment Media Damon Romine: "I regret that the decision to not air the ad was communicated in a way that was misleading and inaccurate, and I apologize for the misunderstanding that resulted. Having seen the ads, we believe these spots are suitable for airing during any daypart on our schedule. Gay and lesbian families are part of our KABC family, and issues of equality are certainly not a controversial subject for us."

Said Ireland: "The point of airing the ad on KABC during the inauguration was to reach the broadest, most diverse audience possible, and that moment has sadly passed and cannot be re-created. We are grateful that KABC has taken our concerns seriously and further clarified their initial decision. Mr. Kleiner has assured us that he will find high-profile positions to air the ad during the coming weeks."

The ad is set to be re-aired during Sunday's broadcast of Extreme Makeover: Home Edition.

If you missed the ad, I've posted it again, AFTER THE JUMP...

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Comments

  1. KABC's explanation has pinged my Bullshit-meter all the way into the red.

    Posted by: JerzeeMike | Jan 26, 2009 10:42:52 AM


  2. Good, so our letters worked... pity though, Mr. Kleiner, that the ads were not aired at the appropriate time. As John Ireland said, there was a reason for airing them when requested, and the effectiveness of that time has passed... I hope KABC works REALLY hard to regain gay people's trust.

    Gay citizens in CA have had enough mud slung at them over the last couple of months, so anyone who values gay clients had better do right by us all, cos we are tired of being taken for granted. We have options to take our business elsewhere, and we WILL exercise that!

    Posted by: CK | Jan 26, 2009 10:47:10 AM


  3. It is interesting that all kinds of "miscommunication" takes place at the most important times. HBO, the Obama transition team and ABC. Maybe it is their forked tongues that cause what becomes a missed communication.

    Posted by: Randalf | Jan 26, 2009 11:49:02 AM


  4. A rerun of Extreme Makeover is not remotely high profile, particularly when compared to the inaugural, which was the point of the ad to begin with. One hopes they are getting a significant refund - was this so called anti advocacy policy in place when they accepted the money to run the ad? I'm not impressed by KABC's excuses or their efforts to stop the bad PR.

    Posted by: Arthur | Jan 26, 2009 12:31:39 PM


  5. Too Little Too Late.

    A - America's
    B - Best
    C - Censor

    Posted by: RogerRamJet | Jan 26, 2009 1:14:54 PM


  6. You know... the Superbowl is on this Sunday. I'd say that would be a good opportunity to fix this. It might actually be watched by the people that this kind of message is aimed at.

    Posted by: dhard | Jan 26, 2009 1:16:44 PM


  7. OK so how about the SUPERBOWL then.
    (sorry don't even know if it's on the DISNEY channel this year)

    Posted by: MCnNYC | Jan 26, 2009 1:18:37 PM


  8. Too little too late. Goodbye "Desperate Housewives". No more ABC for myself or my friends/family. You shoot yourself in the foot, you live a long time with the wound. No pathetic after the fact apology will bring us back.

    Posted by: Greg | Jan 26, 2009 2:05:41 PM


  9. I agree you with Arthur. Funny how there was a miscommunication for the choice time slot, but now that KABC has reviewed their finances, they are ready to take the Gay dollar. We should get a discount rate!

    Posted by: roger | Jan 26, 2009 2:44:51 PM


  10. I know John Ireland, and in fact spoke with him about this issue at the Equality Summit in Los Angeles over the weekend. John seemed to believe KABC's explanation was genuine. Apparently, the denial did not come from the head of the station, but from a lower level employee. And the station is going to give gettoknowusfirst.com a few choice time slots. My understanding was that some of the time slots were going to be offered for free.

    Posted by: Brad Willis | Jan 26, 2009 6:25:41 PM


  11. FUCK THEM

    Posted by: Derek Washington | Jan 26, 2009 7:36:04 PM


  12. @ Derek Washington,

    Damn straight! No more crap-tastic Disney channel shit for me!

    Posted by: Wheezy | Jan 26, 2009 9:16:57 PM


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