03/03/2009
British Men's Mag Arena to Shutter After 22 Years
Arena, the British men's monthly, will close after 22 years of publication, the Guardian reports:
"Arena's final April issue goes on sale next Thursday, 12 March. International editions are published in Ukraine, Turkey, Denmark, Korea, Thailand and Singapore. The twice-a-year style magazine offshoot, Homme Plus, will continue publishing, edited by Jo-Ann Furniss...The men's style title suffered years of decline and was only selling 17,071 actively purchased copies over the last six months of 2008. It was the only magazine in the Bauer Media portfolio that lost money, company insiders said. Arena has long been eclipsed by rivals GQ, which Condé Nast launched in 1989 and sold 130,094 copies a month in the second half of 2008; and National Magazine Company's Esquire, which relaunched in 2007, and sells 60,051. Bauer Media's FHM, which has been moved upmarket, sells 272,545 copies a month. However, Arena pioneered the modern men's magazine when it launched. The title grew out of the iconic 1980s magazine, The Face, and hit the streets in 1986, designed by Face designer, Neville Brody."
Posted 11:11 AM EST by Andy Towle in Fashion Men, Great Britain, Magazines, News | Permalink
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Sad. A cool mag. I remember when it started. I'll miss it. I loved it (along with 'The Face').
Posted by: Chad | Mar 3, 2009 1:16:44 PM
This mag went from being cool to just another Tyler Bruleesque upscale "you can't afford it so you suck" AIG beat off rag for quasi homos who haven't admitted they are attracted to other lads yet, rag.
Oh wait. That's Details.
Either way. Usta be. Buh bye!
Posted by: Derek Washington | Mar 3, 2009 1:49:18 PM
Arena refers to sand colored with blood on the floor of a coliseum. How butch...it's a tragedy, really, because this is what we all needed more of...
Posted by: TANK | Mar 4, 2009 2:06:39 PM