04/08/2009
New Zealand Rugby Players Strip for Each Other, You
Adidas' new NZ website has a very simple premise. Choose two hot New Zealand rugby players, get them to disrobe, stare lovingly at the other's physique, and exchange jerseys. Jimmy Cowan, Ali Williams, Richie McCaw, Liam Messam (above, right), and Tamati Ellison (above, left) are featured.
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Posted 9:00 AM EST by Andy Towle in Advertising, New Zealand, News, Rugby, Sports | Permalink
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Okay... I don't get it, but it's HOT!
Thank you for the morning diversion!
Posted by: Rad | Apr 8, 2009 9:15:10 AM
This was great -- where can we submit suggestions for improvements?
Jerseys were nice, but I'd really like to see jockstrap swapping going on.
Posted by: tjc | Apr 8, 2009 9:21:47 AM
Aaah went to high school with Ali Williams! He was skinny back then. There's hope for all of us!
Posted by: Damien | Apr 8, 2009 9:23:49 AM
Hot!
Had to laugh at the "slow motion replay" feature. Is this soft core porn?
Posted by: Tom A | Apr 8, 2009 9:26:43 AM
coooooool
Rugby = a real man's sport , not pussy american football with all the freaking padding, stopping, and time outs
You guys should go check out and your local gay rugby clubs. Most cities have one. Cool sport
Posted by: jimmyboy | Apr 8, 2009 9:28:36 AM
I don't understand...but does everything have to make sense?... No!
Posted by: hall | Apr 8, 2009 9:31:45 AM
now I have something to do all morning.
Posted by: northerner | Apr 8, 2009 9:34:48 AM
At the end of soccer and rugby matches, the players from opposing teams frequently exchange jerseys.
Posted by: crispy | Apr 8, 2009 9:52:47 AM
Im clicking on two players but nothing happens on my screen until it says 'choose again'?
Posted by: secretagentman | Apr 8, 2009 9:56:09 AM
Yup... I'm gay. It's good to verify these things once in a while.
Guy #1: oh, yeah
Posted by: David in Houston | Apr 8, 2009 10:11:44 AM
Oh... my... god...
Excuse me while I faint.
Posted by: Eric | Apr 8, 2009 10:24:40 AM
So hot!
Posted by: gabriel | Apr 8, 2009 10:54:41 AM
Random acts of goodness make the world a better place.
Fingers crossed this becomes an annual/monthly/weekly/daily promotion.
Posted by: PM | Apr 8, 2009 11:05:54 AM
Kiwi sammich! Now that's MY kind of diet!
Posted by: FizziekruntNT | Apr 8, 2009 11:12:54 AM
I tried every combination to see if there was an "easter egg", but no. I could watch Tamati Ellison over and over.
Posted by: Brent | Apr 8, 2009 11:26:03 AM
If there were any doubts about what the user of this site is supposed to get out of it, the "slow-mo replay" answers it.
I have always liked Addidas, and now even more.
Posted by: Gino | Apr 8, 2009 11:38:11 AM
Wow, Tamati Ellison. Wish I could have him swap with himself. Fun website!
Posted by: dm | Apr 8, 2009 12:16:29 PM
Every time I see these rugby players taking off their clothes and having fun being thought of as sex-objects, I like the sport a little bit more.
Posted by: Chris | Apr 8, 2009 12:30:20 PM
That was awesome!
Posted by: lessthan | Apr 8, 2009 12:37:16 PM
Stunning! This is why I love Towleroad! I can do this all day with the "slow-mo" feature.
Posted by: George | Apr 8, 2009 1:21:31 PM
If you pick Liam Messam first, he will the appear on the left then watch any "exchange" in slo-mo...is he wearing a black tank top?....I'm just sayin'....still hot tho!!!
Posted by: Johnny | Apr 8, 2009 1:57:16 PM
Adidas = All Day I Dream About Sex....
I never understood why until now.
Posted by: Kyle | Apr 8, 2009 4:44:01 PM
um, i missed the part where they "stare lovingly at the other's physique"...the site is cute and the guy's are hot, but the description leads one to think this is more than it actually is.
Posted by: guest | Apr 8, 2009 4:45:43 PM
I think rugby is much more beloved by gays (certainly across the pond) than football. Is it any wonder why?
Posted by: Sean Newham | Apr 8, 2009 6:15:32 PM
I got to share an Air New Zealand flight from Wellington to Sydney with the Wellington Hurricanes. (Tamati's team.)
BEST FLIGHT EVER!
Posted by: Ken in SF | Apr 9, 2009 1:28:22 AM