04/09/2009
Pink Male Underwear Sales Surge as Depressed Dudes Seek Lift
According to Jockey, the economic downturn means an upturn in colors down below:
"It may seem as far fetched as fairies, but if research from men's underwear brand Jockey is to be believed, sales of pink pants are soaring as men use their undergarments to cheer them up in the economic crisis. ...Jockey claim that sales of their coloured Y-front briefs have rocketed by an average of 60 per cent over the last six months - and the baby pink pairs have sold more than any other, seeing a 62 per cent boost in sales over the past three months. Other colours that have seen a hike in sales are baby blue, orange, and a very fetching pistachio green. If claims that men are perking themselves up using their pants is true, it adds a new dimension to lipstick economics - the theory market -watchers attribute to sales of small cosmetic items rising in a recession, or the fact that hemlines rise and fall with the economic state of the country. According to Jockey, this sales spike mirrors a similar effect seen in America during the great depression of 1935."
Posted 9:30 AM EST by Andy Towle in Fashion Men, News, Underwear | Permalink
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According to Alan Greenspan, panty sales are DOWN: http://www.huffingtonpost.com/2009/04/08/mens-underwear-sales-gree_n_184863.html
Posted by: JohnInManhattan | Apr 9, 2009 9:45:31 AM
Pink panties. FABULOUS!!!
Posted by: Island Girly | Apr 9, 2009 9:50:07 AM
Aren't Y-front briefs just a UK thing?
Posted by: crispy | Apr 9, 2009 9:50:36 AM
i'm convinced. especially with the green ones.
Posted by: nic | Apr 9, 2009 10:05:29 AM
Maybe because pink is cheaper?? I'll stick to white, thanks.
Posted by: anon | Apr 9, 2009 10:26:57 AM
The article linked is a British newspaper.
I doubt this is true about the United States.
Posted by: Jeff NYC | Apr 9, 2009 10:35:59 AM
We get pink undies every time my husband does the laundry.
Posted by: Mike in the Tundra | Apr 9, 2009 10:38:04 AM
I went to the Jockey website and can't find these for sale - where does a guy who wants some pink Y-fronts go??
Posted by: Daniel | Apr 9, 2009 11:04:23 AM
LOL! I just bought a pair of pink briefs for myself and baby blue ones for my hubby last week. Who knew we were on to a trend?
Posted by: Tweety | Apr 9, 2009 11:06:08 AM
Hot guy, but those undies are just not cute.
Posted by: The Milkman | Apr 9, 2009 11:15:43 AM
I though it was because of Easter...??
Posted by: johnny | Apr 9, 2009 11:42:51 AM
Guy is cute but Jim Palmer is still king of Jockey.
Posted by: Terry | Apr 9, 2009 11:49:21 AM
Pink is the least sexy men's underwear, second only to ones with cartoons printed on them...though I haven't seen them with the bra and diaper underneath that they probably need to make their looks pop...but I'll still pass.
Posted by: paul c | Apr 9, 2009 12:23:59 PM
Who wears underwear?!?!
Is it me or doesn't the Y-front make his package look small?
Posted by: Kyle | Apr 9, 2009 12:42:12 PM
I love my pink Y front undies I got from American Apparel, they have had them for so long no. Aussiebum got them too!!!
Posted by: Paul | Apr 9, 2009 2:24:57 PM
While I don't mind the color pink, those underwear are hideous and make him look small packaged.
Posted by: Ryan | Apr 10, 2009 2:00:37 AM
Yah, I'm not liking the Y. The colors are cute though.
Posted by: Vishaal | Apr 10, 2009 9:34:38 PM
nice
Posted by: sergio Diaz | Apr 27, 2009 7:35:43 PM
send me with detail of importing underwear to uganda
Posted by: catherine | Oct 27, 2009 5:32:47 AM