Piers Morgan Goes Beefcake for ‘Flame’, Burger King’s Meat Cologne


Selfridges, which was the site of last week's David Beckham beefcake ad unveiling, saw another male objectified today: Piers Morgan, of Celebrity Apprentice and Britain's Got Talent, who is the spokesmodel for Burger King's new meat-scented men's cologne.

Watch the "making of" video, AFTER THE JUMP...