Fashion Men | News

As You Lose Your Shirt, So Does He


Puma has launched a new website called The Puma Index which follows stock indexes around the world (you can choose) and features a model who puts on or removes clothes based on whether the market is going up or down.

It's likely the only time you're ever going to want to see the stock market crash.


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  1. haha, i posted about this yesterday on my fb and twitter :)

    Posted by: Bradford | Sep 25, 2009 1:05:08 PM

  2. Cute boi. Bus be Brazilian or Argentinian.

    Since I think it's immoral to own stocks, is it wrong for me to hope he loses everything?

    Posted by: Kyle Sullivan | Sep 25, 2009 1:08:39 PM

  3. The whole rock-moving thing, rather unsettlingly, puts me in mind of "Bent".

    Also, why do I have to give them my e-mail address?

    Posted by: Thor | Sep 25, 2009 2:17:11 PM

  4. If I've seen one buff, chest hairless, tatooed good-looking clone, I've seen another one too many.

    Posted by: cybearsage | Sep 25, 2009 2:20:25 PM

  5. you can put in a fake email address

    Posted by: jesse | Sep 25, 2009 3:07:09 PM

  6. Fake email: is quick and easy to remember.

    Posted by: Drew | Sep 25, 2009 9:06:04 PM

  7. i want to know who that model is!!! he is delicious.

    Posted by: james | Sep 29, 2009 8:48:16 PM

  8. I'm feeling bearish

    Posted by: Vince | Sep 29, 2009 9:29:47 PM

  9. Wow! If he had been around three years ago, he would have lost more than his shirt...he'd been naked!

    Posted by: Bob | Aug 25, 2010 8:16:33 PM

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