Towleroad received the following statement regarding Beenie Man from Dave DeCecco of PepsiCo's Media Bureau following news that the company had sponsored a concert by the singer in Uganda:
"Regarding Beenie Man's performance in Uganda, we just wanted you to know that we are appalled by his lyrics and find them repugnant. We are not associated with him in any way. Our bottling partner in Uganda was not aware of his views and never would have sponsored the concert with this knowledge. Moving forward, we will work closely with our bottling partners to be more vigilant about the events associated with our brands."