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CBS Helped Script Anti-Abortion 'Focus on the Family' Tebow Ad

According to a story in the Daily Beast, CBS worked closely with 'Focus on the Family' developing the Tim Tebow ad for months!

2_tebow The major broadcast networks have avoided political advocacy ads for years, so CBS's decision to air the Tebow ad caught abortion rights advocates off guard. But Focus on the Family, the Colorado Springs-based conservative Christian group founded by Dr. James Dobson, says that it has actually been working closely with CBS executives for months on the ad's script.

"There were discussions about the specific wording of the spot," said Gary Schneeberger, spokesperson for Focus on the Family. "And we came to a compromise. To an agreement." Schneeberger declined to comment on exactly how CBS changed the ad's message.

CBS has said that in the last year, in an acknowledgment of "industry norms," it loosened previous restrictions on advocacy advertisements, accepting ads that pushed for health reform and environmental activism.

CBS has been criticized by a coalition of women's groups as well as GLAAD for its alliance with the virulently homophobic group Focus on the Family, an evangelical group that works actively against gay rights and advocates for overturning Roe v. Wade.

Tim Tebow defended his participation in the ad last week, saying he's standing up for what he believes.

Watch the video, AFTER THE JUMP...

Apparently, given its participation, this is what CBS believes too.

GLAAD Calls on CBS to 'Come Clean' on 'Homophobic Double Standard'  [tr]
GLAAD Calls on CBS to Explain Decision to Air Tim Tebow 'FOTF' Super Bowl Ad [tr]
Women's Groups Urge CBS to Scrap Tebow Focus on the Family Ad [tr]
Tim Tebow Defends Participation in Super Bowl Ad [tr]
Tim Tebow Shoots Super Bowl Ad for Anti-Gay Focus on the Family [tr]

(thanks mike)

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  1. Damn what a stud

    Posted by: Dakota | Feb 3, 2010 10:09:44 AM

  2. The United Church of Christ is filing a complaint against CBS for denying our ad promoting spiritual inclusion, claiming it was "too controversial" and an advocacy ad.

    This little tid bit of information should come in handy in making our point.

    Posted by: TampaZeke | Feb 3, 2010 10:23:12 AM

  3. This is outrageous!

    Does anyone know if a CBS exec(s) who supported this might be a born-again, Mormon, Catholic - some type of wing nut with an agenda facilitating this commercial to further his/her own views?

    The people at CBS responsible for approving and enabling this ad should be identified.

    Posted by: Elias | Feb 3, 2010 10:28:45 AM

  4. Tebow sounds like a 12 year old girl that just discovered boys. Typical indoctrinated child talk about faith and issues he doesn't really understand but "mamma said". So that's good enough for the he man football player.

    Posted by: ggreen | Feb 3, 2010 10:30:31 AM

  5. Looks like it's time to ban CBS. Or at least target their know..the ones that don't have a social agenda.

    Posted by: Frozen North | Feb 3, 2010 10:31:30 AM

  6. Haven't seen the actual commercial spot yet, but with regard to this clip - I don't have a problem with someone stating that they are standing up for something they believe in. Good for him. But, that doesn't mean I have to support the content of the ad.

    It's a shame that the gay community didn't come up with a more serious ad which could have been considered for airing.

    Posted by: JT RAMON | Feb 3, 2010 10:31:50 AM

  7. Damn what a 'tard

    Posted by: GM | Feb 3, 2010 10:34:53 AM

  8. @GGREEN yeah, he doesn't sound articulate, but I think it's more to nervousness and speaking to something of this magnitude.

    I think he's brave to do this, but it's something someone young, invincible and without a billion dollar sponsership would do.

    And I can't really hate him til he actually says something anti-gay.

    Posted by: Frozen North | Feb 3, 2010 10:36:00 AM

  9. Simply not true

    Posted by: Samuel Alito | Feb 3, 2010 10:39:35 AM

  10. "im not preachy" ummm hey tim you write a bible verse on your eye tape every game. thats preachy.

    Posted by: JIMMY | Feb 3, 2010 10:44:18 AM

  11. How nice - CBS Executives and employees sitting around making nice to people who spend millions trying to mislead the public into fearing Gay Men as a greater Pedophile risk to children than Straight Men.

    CBS's corporate culture is obviously very sick. Do they not have Gay Employees ?

    Imagine the situation if the Nazi Party was airing a "Do Not Litter" advocacy campaign?
    Would they air it ?

    No - because they are a hate group.

    Frozen North --- so just working with a KNOWN anti-gay hate group that tells people to fear you (if you are gay) because you are a pedophile ... you are ok with that?

    If so you are an ass or have not thought it through using LOGIC.

    Posted by: Walter | Feb 3, 2010 10:49:57 AM

  12. I hope he gets drafted by the Saints ... Tim Tebow meet Scott Fajita.

    Posted by: Rodney | Feb 3, 2010 11:08:31 AM

  13. he should have spent more time on football he was a dud in the north south game hope he lost all hopes of an nfl contract and as to cbs how do belong to the same company that owns logo and mtv and be so homophobic
    time to let cbs sponsor know how wrong their policies are cbs doesn't seem to care i sent them an email with no reply maybe the advertisers will care what people think

    Posted by: walter | Feb 3, 2010 11:17:09 AM

  14. I guess all of GLAAD's outreach to the nets is as useless as we think it is.

    Posted by: Rich | Feb 3, 2010 11:20:57 AM

  15. And as is often the case, the whole story they're telling is probably a lie:

    Posted by: Greg | Feb 3, 2010 11:24:54 AM

  16. I urge everyone to take CBS off their channel rotations, and contact CBS to let them know it, and the reason why. Working with the so-called Family Research Council to develop an anti-choice ad while simultaneously denying the United Church of Christ ad promoting social and religious inclusion smells like right wing bias to me.
    Its a shame because some of their other programming has gotten better in the last couple of years, but we have to take a stand somewhere.

    Posted by: Jonathan OZ | Feb 3, 2010 11:25:25 AM

  17. Why is it that everytime I see that photo of him with his tongue visible I just want to punch him in the mouth?

    Posted by: Derek | Feb 3, 2010 11:34:58 AM

  18. He's so...articulate.

    Posted by: Jane Roe | Feb 3, 2010 11:46:16 AM

  19. It's easy for me to boycott CBS since the only show of theirs I watch is "The Amazing Race" and I illegally download it via BitTorrent so it has all the ads stripped out.

    Posted by: Henry Holland | Feb 3, 2010 11:56:36 AM

  20. So will this tempest end Tebow's
    career as an official Towleroad pin-up?

    Posted by: mike shackleford | Feb 3, 2010 11:57:32 AM

  21. My problem is not with Tebow, its with CBS. They have been obviously hypocritical through this, offering to 'work closely' with Focus on the Family to promote their view after rejecting UCC's ad on the 'political grounds' argument.

    They should have just remained consistent but now that they've played favorites it just rubs me the wrong way.

    Posted by: Wes | Feb 3, 2010 12:05:24 PM

  22. They should air an ad with a bunch of gay people saying "we only have kids when we want to, either by caring for the abandoned children of heterosexuals or working hard for the privilege to make one of our own."

    Abortion is an exclusively heterosexual issue that homosexuals are happy to help in doing our part to minimize.

    End abortion, embrace homosexuality.

    Posted by: Wes | Feb 3, 2010 12:10:47 PM

  23. I have posted on Facebook and Twitter that I will never watch another CBS Show ever. I sent a letter to CBS that said the same. This is fucking unbelieveable and disgusting...and of course, millions of you will be sitting there watching that stupid Super Bowl and that ad. I can't.

    Posted by: George | Feb 3, 2010 12:25:46 PM

  24. Just yesterday I read about how Anita Bryant lost her spokespreson job for the Citrus Council because of the boycott that LGBT groups started against orange juice. CBS might also respond to a boycott especially if we could get others to join with us. Since when did CBS spell FOX?

    Posted by: voet | Feb 3, 2010 1:11:25 PM

  25. Someone who wants to be a spokesman should get some training in public speaking. um, um, and, um, and, um

    Posted by: alan | Feb 3, 2010 1:12:51 PM

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