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Watch: McDonald's France Serves Up Some Young Gay Love

Gay_mcdonalds

He's lovin' it, the boy in his class, that is...

The theme for the ad campaign is "Come As You Are" as the restaurant chain seeks to emphasize that their customers are free to be themselves.

Watch, AFTER THE JUMP...

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  1. Great ad, sympathetic characters...but who would want to eat at Mcdonald's when you are in France?

    Posted by: excy | Jun 1, 2010 9:31:37 AM


  2. It's a nice enough ad, but if the theme is "Come as you are," are they trying to say that the natural state of gay kids is (and should be) the closet? That gay people are welcome in McDonald's as long as nobody knows they are gay? I don't actually think they meant either of these things, but I also think that the people who made the ad didn't think its implications through all that well. If there had been some hint at the end that the son was planning to clue his father in, *then* "Come as you are" might have made more sense.

    McDonald's restaurants in France have a lot of foods not available here--I've seen "Chez Mcdo"s with pastry counters, fancy cheese-and-grape salads, and beer and wine service. I still don't like to eat there when I visit, but a *lot* of French people do.

    Posted by: Thomasina | Jun 1, 2010 9:47:59 AM


  3. Awww... that was a great ad. Wish some companies would show something like that in America.

    Posted by: Jon B | Jun 1, 2010 9:49:42 AM


  4. The range of expressions on the kid's face speaks volumes. His smile says, "Dear (but silly) Papa, you don't understand yet, but you will." He's not wounded, but bemused. The sweet thing is that there's no implication that this will be an unbridgeable divide between them. It's the face of the kid here--the gay kid--that best illustrates the family tie.

    Posted by: Gianpiero | Jun 1, 2010 10:36:37 AM


  5. Did anyone else notice the quirky, crypto-homo angle in Hot Pockets' new commercial? The roommates are discriminated against for being "free-eaters" of "soft, big buns of awesomeness," leading to the slogan "Eat Freely." The female roommate makes it clear that it's more of a "post-gay" riff on homophobia, and only that for the sake of selling frozen cheeseburgers.

    http://www.youtube.com/watch?v=InEMGMWci6s

    Posted by: GBM | Jun 1, 2010 10:43:04 AM


  6. "The theme for the ad campaign is "Come As You Are" as the restaurant chain seeks to emphasize that their customers are free to be themselves."

    Are you kidding? The kid is clearly not free to be who he is. In fact, the commercial clearly depicts the boy having a fear of his father finding him talking to another boy from his class. This is demonstrative of a closeted mentality and I'd say it goes so far as to promote being in the closet as a good thing.

    Posted by: Pedigru | Jun 1, 2010 10:43:30 AM


  7. France is the second biggest mcdonald franchise after the us in number of customers. And I think thomasina is clueless, it's mcdonald not national coming out day dude. Throw them a pastries and they reply they want a five star dinner. Chill.

    Posted by: Esurnir | Jun 1, 2010 10:45:57 AM


  8. "The kid is clearly not free to be who he is. In fact, the commercial clearly depicts the boy having a fear of his father finding him talking to another boy from his class."

    ++ There's nothing good about this ad.

    Posted by: Eugene | Jun 1, 2010 10:50:05 AM


  9. This IS Miraculous.

    Posted by: Jeff | Jun 1, 2010 10:53:37 AM


  10. This is a conspiracy by the religous right to make skinny cute guys, fat and more masculane. Just look at the Dad. :P

    Posted by: David | Jun 1, 2010 11:17:08 AM


  11. I'm not sure how old this "kid" is supposed to be but I think that's pretty common with kids from any generation keeping relationships a secret from their parents - regardless, the ad has a certain quality too it and I appreciate it

    Posted by: Ander | Jun 1, 2010 11:17:29 AM


  12. subversely adorable

    Posted by: jxj37 | Jun 1, 2010 11:28:54 AM


  13. I LOVE this!

    Posted by: Jim | Jun 1, 2010 11:29:07 AM


  14. I think Ander is on the right track. At that age boys (and girls) hide their romantic interests from their parents, PERIOD! Gay or straight! So the fact that the kid hangs up as his father is coming to the table is not homophobic .... and the fact that the father doesn't know, just means that the kid hasn't told him yet. Nah, I'm not seeing this as homophobic at all... in fact it's really a very real depiction, I think.

    Posted by: Dan Cobbb | Jun 1, 2010 11:30:00 AM


  15. @Ander

    "I think that's pretty common with kids from any generation keeping relationships a secret from their parents"

    The problem is that the kid also hides his sexual orientation. It's not healthy.

    Posted by: Eugene | Jun 1, 2010 11:31:07 AM


  16. I'm surprised. This commercial screams heterosexism. How is it so few see this?

    Posted by: Pedigru | Jun 1, 2010 12:05:25 PM


  17. Good attempt but still why do you have to be yourself or anyone to eat at frigging McD's ?

    Posted by: SJ | Jun 1, 2010 1:23:57 PM


  18. If this was an American commercial, the kid would be 450 lbs with juvenile type II diabetes and his boyfriend would be the Grimace.

    Posted by: Yeek | Jun 1, 2010 1:27:56 PM



  19. This is a motherfucking mcdonald's commercial, people. Get a clue, you sheep.


    Posted by: TANK | Jun 1, 2010 1:36:11 PM


  20. not bad. not bad at all.

    Posted by: KFLO | Jun 1, 2010 1:54:32 PM


  21. Man...some of you guys need to lighten up! Why the tendency to immediately see homophobia and the like? Really look at his face and expressions...he doesn't look the least bit afraid at all! Like someone else said, he's kinda doing the internal eye-roll (bemused smile) that his dad hasn't figured it out yet...and, as someone else said, that's universal teenager.

    Thumbs up from me! But that's just my $.02.

    Posted by: Zeke | Jun 1, 2010 1:57:57 PM


  22. Too bad MickeeDees is so bad for your complexion.

    Posted by: anon | Jun 1, 2010 2:24:46 PM


  23. This wasn't remotely homophobic. Teens gay and straight often don't tell their parents who they are dating. Parents don't want to see their kids as sexual beings and for that matter kids DON"T want their parent's thinking of them that way. I think the advert is great because it subtly raise the visibility of LGBT youth-who are often overlooked since they don't have the disposable income to syphon off charity money and high end luxury shopping items. I thought the ad was a cute slice of life, relatable and real.

    Posted by: Andrew | Jun 1, 2010 3:02:24 PM


  24. It's not homophobic. Imagine that the next part of the conversation we can't hear is the boy coming out to his father. The commercial is purposely open-ended, and real. Sorry, but every bit of media can't be a neatly wrapped fable or sermon with a simplistic queer moral-of-the-story bashing the listener over the head.
    What I _do_ find homophobic is that McDonald's will NEVER air this ad in America. McDonald's will pander to every bigot in America because of the Almighty Dollar, rather than air a commercial like this on our holy airwaves. It is homophobic for a global company like McDonald's to air a commercial promoting "Come as you are" in Europe, but not to air that same message in America. In America, the message is de facto "Don't come as you are."

    Posted by: Steve D. | Jun 1, 2010 4:01:56 PM


  25. That was sweet- now let's see a US version of the same add.

    Posted by: jaragon | Jun 1, 2010 5:08:52 PM


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