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Watch: 4, 3, 2, 1...Spriiiiiitz


The dude is hot, but I don't think Davidoff expected me to find this new ad for its "Champion" cologne, in which the musclehead spritzes himself at the end of a set of reps, hilarious.

And it doesn't help that it's shaped like the Shake Weight.


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  1. Hot body and I like his face, too. Always nice too guys like him here.

    Posted by: Matt26 | Jul 30, 2010 10:58:58 AM

  2. So...he wants to smell pretty but he's not going to go shower? What's the slogan? "Davidoff...the cologne that complements your B.O."

    Posted by: Rob | Jul 30, 2010 11:55:40 AM

  3. Very hot guy. No way he got those arms by doing alternating bicep curls with a mere 20 lb dumbbell, though.

    Posted by: Hunter | Jul 30, 2010 11:58:11 AM

  4. Andy, you're right. I laughed out loud.

    Posted by: Butch | Jul 30, 2010 11:59:02 AM

  5. seems like more guys aren't showering at the gym these days. shame

    Posted by: rick | Jul 30, 2010 1:23:04 PM

  6. Hunter's right; larger dumbbells should be used during the workout to make this seem more sincere. Maybe the ad creators thought that would make him look more like a 'meathead,' which has a negative connotation to many.

    Posted by: Drew | Jul 30, 2010 1:25:11 PM

  7. Thing about shake weights is that if you use them too much, you'll go blind.

    Posted by: TANK | Jul 30, 2010 3:34:59 PM

  8. Nice looking guy but really the spritzing should have come after (not instead) of a shower- now do a sequel in which he strips and drops the soap... : )

    Posted by: jaragon | Jul 30, 2010 6:18:22 PM

  9. I find this disgusting. And because of products like this (thanks to the makers of the awful smelling AXE) more and more jocks are finding it perfectly acceptable to refrain from showering after their workout. Aside from the lousy body order problem there are also other health related reasons why even if the spray is antibacterial (which this isn't) it is not as effective as a good shower with hot water and soap.

    Posted by: ChrisM | Jul 31, 2010 2:05:48 PM

  10. They're not showering anymore cause gay gym showers have become rife with pervs with camera phones and other creepy unsavory characters who linger just a little too long.

    Posted by: NIck | Jan 9, 2011 11:03:28 PM

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