News | Nicola Formichetti | Oscar Pistorius | Sportrait | Sports | Thierry Mugler

Sportrait: Oscar Pistorius


Double-amputee sprinter Oscar Pistorius is the new face (and body) of A*Men fragrance by Thierry Mugler.

Writes the label: "Born in Johannesburg in 1986, the new face of A*Men became a world class sprinter with carbon fiber artificial limbs. After losing his legs at eleven months old, he learned a different way of mastering balance and sublimated his disability through competition. After winning several medals at the 2004 Paralympic Games in Athens, he became triple world record holder and triple Paralympic Champion in the 100, 200 and 400 meter races."

Watch the campaign video and a 'making-of' clip, AFTER THE JUMP...

Recent sportraits...
Sportrait: Antonio Cromartie [tr]
Sportrait: Eric Decker [tr]
Sportrait: Fernando Verdasco [tr]
Sportrait: U.S. World Cup Team Hunks [tr]
Sportrait: Oguchi Onyewy [tr]


The making-of clip:

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  1. The House of Mugler and Lady Gaga are taking over. I LOVE IT!

    Posted by: TANK | Feb 22, 2011 1:16:13 PM

  2. wow,d ouche, you're on fire. Unfortunately, not in the literal Another bright bulb illuminating the gay community with such nutritional fare as, "gaga is genius," "hot guyz, me likey," and, "soup is chewy".

    Just love the swear filter here, too. It fits the "adult" commentary and content here.

    Posted by: TANK | Feb 22, 2011 1:33:20 PM

  3. Wonderful guy, inspirational, a good to all of us to notice. Not to mention handsome. Excellent to take him as a face for a fragrance.

    Posted by: Matt26 | Feb 22, 2011 1:43:30 PM

  4. Beautiful campaign, and really touching that Mugler would choose him––the gorgeous chrome "legs" they designed make him look somehow superhuman.

    Also, as a musician, it makes me happy that the music ends on a half-diminished 7th chord. How often does THAT happen?!

    Posted by: Jeremy | Feb 22, 2011 1:53:40 PM

  5. I'd be a world-class sprinter as well if I had an artificially longer stride and carbon "knees" that never got tired.

    Posted by: Michael | Feb 22, 2011 2:07:03 PM

  6. Beautiful. It's like a Sound of Arrows music video mixed with a Gillette razor advertisement.

    Posted by: Gregoire | Feb 22, 2011 2:08:14 PM

  7. @Michael, his legs were amputated below the knee, so the only part of his legs that are artificial are the shin/calf, ankle, and foot.

    Also, this is why he competes in the Paralympics, not the Olympics. His artificial legs may actually give him an advantage over able-bodied runners, so he competes in a different class.

    And really, why do you have to be such a sourpuss? He lost his legs as a BABY and has still managed to achieve great athletic success. What part of that threatens you so much that you have to crap all over it?

    Posted by: Jeremy | Feb 22, 2011 2:21:07 PM

  8. Very inspiring. And with or without legs the guy could be in a fragrance campaign - he's handsome as all hell. And sexier than Beckham.

    Posted by: dommyluc | Feb 22, 2011 2:59:45 PM

  9. clever campaign.

    Posted by: ratbastard | Feb 22, 2011 4:07:18 PM

  10. It's good to see a person with a disability getting commercial endorsement contracts; we see far too little of that, and we need more.

    And Michael, keep in mind that despite this theoretical "advantage" that Pistorius has over able-bodied athletes, keep in mind that his personal best time still failed to even qualify him for the last Olympics. So he's not a world-class sprinter because he has artificial legs -- he's achieved his world record status while competing against other people running on the same carbon blades, but even his best times still fall well short of athletes running on the feet they were born with. So there's no artificial "advantage" after all.

    Posted by: Craig | Feb 22, 2011 5:17:20 PM

  11. Michael is full of sh*t. Why doesn't HE chop his legs off and get the same thing? Nothing is stopping him.

    Their is a special in hell for guys like you! I'm sure Oscar had a lovely time being bullied and made to feel like an outsider because he had no legs.


    Posted by: Rowan | Feb 22, 2011 5:46:32 PM

  12. Beautiful man in action- the spot makes him look like a cross between a superhero and Greek god- which in this case is perfect casting.

    Posted by: jaragon | Feb 22, 2011 6:13:19 PM

  13. Stunning. All of it stunning! It gets an A from me.

    Posted by: Fred | Feb 22, 2011 7:27:07 PM

  14. we never grow new ones!

    Posted by: David B. 2 | Feb 28, 2011 6:24:26 PM

  15. Michael - I pretty much doubt that. He has to train and work his core muscles that much more to make up for the fact he is missing half of his legs.

    Posted by: Justin | Jan 23, 2012 10:16:47 AM

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