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Lady Gaga Dissolves Deal with Target: Report

Lady Gaga has dissolved her deal with Target, MetroWeekly reports:

Bornthisway Bob Witeck of Witeck-Combs Communications was familiar with the dissolved deal and told Metro Weekly, "Despite the expectation that this was all unfolding as a deal, it has been in a sensitive stage of continued discussion for probably the last three weeks."

He added, "Quite a few people, even early on, were afraid it was going to dissolve."

In February, talking to Billboard about the deal, Gaga had said, "[O]ur relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they've made supporting those groups." Target had faced criticism in 2010 for donations the company made to groups supporting candidates who oppose LGBT equality.

Of today's announcement, Witeck said, "They wanted to make it public now. They decided it was important that people know there is no deal."


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  1. Can't wait to see how all the commenters obsessed with hating Gaga spin this one...

    Posted by: Paul R | Mar 8, 2011 6:16:37 PM

  2. Paul, I was just thinking the same thing!!!

    Posted by: Joe | Mar 8, 2011 6:20:11 PM

  3. Good for Gaga. She would not have been able to avoid a massive (and justifiable) backlash from her gay fans, if she inked a deal with a company that continues to fund homophobic scum.

    Posted by: Stephen Murray | Mar 8, 2011 6:23:47 PM

  4. I'm glad she is doing this. Don't know when the "deal" ends, but you can still pre-order the "Target Exclusive Deluxe Edition" on their website.

    Posted by: Brian in Texas | Mar 8, 2011 6:23:58 PM

  5. Can't wait to hear more.

    Posted by: Anonymouse | Mar 8, 2011 6:25:58 PM

  6. I'm glad she is standing behind what she said.

    Posted by: Bryce | Mar 8, 2011 6:29:54 PM

  7. This, more than anything, also shows why the boycott against Target needs to continue, as it's apparent they have done little to nothing to correct their missteps. I agree with Bryce, happy to see her backing up her words with action.

    Posted by: Francis | Mar 8, 2011 6:35:35 PM

  8. I really need to buy some socks, and I want to shop for outdoor stuff in the same visit. I also have an itch to check out the clearance end caps. Damn you, Target!

    Posted by: Alan E. | Mar 8, 2011 6:36:55 PM

  9. I hope this silences the haters. Finally, an artist who puts her money where her mouth is. Way to go Gaga!

    Posted by: james in toronto | Mar 8, 2011 6:47:52 PM

  10. I'm gay. I own lots of Target stock. She's entitled to her opinion and I'm entitled to mine.

    Posted by: Brad | Mar 8, 2011 6:48:50 PM

  11. I view this as a courageous choice -- count me as cynical enough that she had more to gain financially making the deal than risking wrath of gay fans -- who by and large would have continued to buy her records, even if annoyed for a little while. This clearly means she has some strong principles -- and calling for equal rights isn't just empty words from her.

    Posted by: Ryan | Mar 8, 2011 7:14:08 PM

  12. it is so sad to see people arguing about technicality of how and why she is supporting our cause and just forget that she is freaking supporting our cause! wtf people. so cold and yet so typical. that is sad.

    And to the above poster who said that is a matter of "opinion". I still remember Andy posted this video about a gay radio show host discussing why would any gay guys vote for anti-gay republicans to the office just because they were disappointed by Obama. It is definitely your opinion to own and put your money in a company that clearly doesn't really believe in your rights and supporting them but it is a moronic one and there is no way to really justify it. "it is my opinion" now has become the replacement of "i am just stupid so deal with it".

    Posted by: david | Mar 8, 2011 7:26:13 PM

  13. Not a fan but then again not a hater either. She's earned my respect for this decision. Nice to know there are people who don't just pay lip service.

    Posted by: Leo | Mar 8, 2011 7:26:52 PM

  14. Gays who continues to shop at Target despite their donations to politicians who wish to take away civil rights from gays have no respect for themselves or are too lazy to try.

    Posted by: SFNative | Mar 8, 2011 7:28:13 PM

  15. wow - this is HUGE. most artists wouldnt even be able to have that much of say in such a big sales promotion ($$$), let alone want to do this.

    Posted by: jj | Mar 8, 2011 7:28:50 PM

  16. Why did the deal dissolve? Since the Billboard with Lady Gaga on the cover with the article discussing the Target deal can still be found on news stands - the deal that involved assurances by Target that they would not engage in anti-gay politicking and would increase contributions to gay charities - why did this deal dissolve exactly? Surely it is too soon in FY2011 to know whether these two admirable goals can be met.

    A deal with two such established brands as Lady Gaga and Target would be very difficult - if not impossible - to negotiate -- each needs to protect their brand - and control over their brand. This deal could have fallen apart for just that reason - and nothing more -- even if they agree with each other completely - contractually allowing anyone any control over your brand is dangerous.

    Without knowing further details - we know this much:
    1. Target has revamped its political giving process in writing - as a result of the 2010 election cycle. What this means specifically remains to be seen since they seem a little vague on the details.
    2. Target never contradicted Lady Gaga's assertion that they assured her they would not engage in anti-gay politicking - or that they would increase their contributions to gay charities.

    Thus far - that is all we know for certain - well, that and the fact that Target lies - and after assuring gays that they were sorry for the MN Forward contribution - gave another $30,000 to some of the most rabidly anti-gay politicians to ever exist.

    I stopped in Target this past weekend - the first time since July -- based on the Lady Gaga deal and assurances - regardless of what Target does or does not do - the spell is broken - I now know who they really are and what they are capable of - I left quickly.

    Posted by: ricky | Mar 8, 2011 7:30:47 PM

  17. This just goes to show that people --and the corporations they run-- don't change.

    Next up, another look at RockStar?

    Posted by: Kevin | Mar 8, 2011 7:52:38 PM

  18. I stopped spending my tens of thousands of dollars at Target back when the MN Forward fiasco happened. And is was surprisingly easy to do.

    Never plan to go back. Target can take their bigoted politicians and suck it.

    Posted by: G | Mar 8, 2011 8:07:47 PM

  19. I am not a fan and was critical of her making such a deal with Target and still wonder why she did it at all in the first place. However, I am pleased with this development, which is hopefully true. It has the potential to shine a white hot spotlight on what's going on at Target, which would be a good thing. I hope that stock drops even further than the 15% or so it has already dropped this month.

    Posted by: PDX Guy | Mar 8, 2011 8:16:34 PM

  20. Well, she will make at least $100 million this year, and I thought the Target deal was stupid from the start. One example: in San Francisco there are no Targets.

    Still, a great move on her part. Hypocrisy is one of the worst traits.

    Posted by: Paul R | Mar 8, 2011 8:57:17 PM

  21. I can hardly wait...the SF Chronicle reported a while back that plans have been approved to bring San Francisco's first Target store to Yerba Buena Gardens. It is scheduled to open spring 2012. Gaga (bless her) rose to be realized as brilliant artist from her performances at SF Pride, aka Gay Day, 5(?) years ago. The battle in the streets will be fierce with Gaga as champion.

    Posted by: Modern Meet | Mar 8, 2011 9:32:52 PM

  22. It's nice to see someone with so much clout (for whatever reason) side with LGBT's! At least that's how it looks from the outside looking in...

    Posted by: MoJo | Mar 8, 2011 9:33:16 PM

  23. WOoo!

    Posted by: X | Mar 8, 2011 10:15:04 PM

  24. And that, ladies and gentlemen, is how you stand up for what you believe in... regardless of fame or public scrutiny. I never understood how some gays could attack Lady Gaga for her visible support. She's an ally, she doesn't need Target, and she didn't need to very vocally support equality. She did it because it's right, and because she respects the LGBT community. Whether or not you're a fan, you should tweet her a thank you. She's doing more than other celebs--even those that are "family" (out or not) themselves.

    Posted by: JTlvr | Mar 8, 2011 11:08:21 PM

  25. a target employee told me that the ceo is horribly homophobic, and that they're trying to "educate" him about how that's bad for business

    it's also bad for your soul

    Posted by: r | Mar 9, 2011 3:34:20 AM

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