Red Sox Announce Plans To Record ‘It Gets Better’ Video

12-year-old Sam Maden's drive to persuade the Boston Red Sox to create an "It Gets Better" video worked. The Major League Baseball team announced today that they will join the San Francisco Giants and the Chicago Cubs and contribute videos to the massively successful campaign.

 A spokesperson announced today:

6a00d8341c730253ef014e88d2deb1970d-800wi"We are proud of dedicated Red Sox fans like 12-year-old Sam Maden who have taken the courageous step of publicly standing up against bullying of LGBT youth," said Susan Goodenow, Senior Vice President/Public Affairs and Marketing for the Red Sox, in a statement. "The Red Sox have frequently done PSA videos, or public service announcement videos, on important social issues. We are currently producing an “It Gets Better” video to support the It Gets Better campaign to stop bullying of LGBT youth and teen suicides. We hope that when it is released it will both reflect our continued commitment to be active participants in the community and help advance the efforts of Sam and others to stop bullying. Our team stands for respect and inclusion – there is no place for discrimination or acts of hatred in Red Sox Nation."

Madsen's e-petition has attracted almost 10,000 signatures so far and led to petitions for the Seattle Mariners and the New York Yankees to follow suit.


  1. PLAINTOM says

    Yea Red Sox!”…Our team stands for respect and inclusion-there is no place for discrimination or acts of hatred in Red Sox Nation.”

  2. Alex says

    I feel as though these teams are kind of pressured into doing these videos. The giants did it because of the petition, the cubs because of the lesbian owner, and the sox because of this kid. I think it would be more meaningful if they did it because they really want to.

  3. Paul R says

    Alex, the Giants were probably the easiest team to convince. They already had an LGBT fan day. Aside from the Cubs, other teams are probably hardly aware of this campaign.

  4. BobN says

    Something along the lines of “our club’s management promises to fight to bring league-wide anti-discrimination policies to the MLB”

    But this is OK

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