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Urinal Video Games Improve the Aim of Male Drinkers: VIDEO


The first urinal video game has been installed in The Exhibit, a bar in South London, Digital Trends reports:

Developed by UK-based Captive Media, the high-tech urinals come with 12-inch LCD screens fitted just above them. Ads play on the screens until a punter approaches the urinal. Detecting that the punter is in position and ready to pee, the system then switches into gaming mode. “Sophisticated algorithms then allow the user to do something simple, but VERY engaging – controlling the system just by aiming their stream left or right!” the blurb says on Captive Media’s website. So with the skiing game, you’re able to navigate the course with some subtle but deft movements. How well you do at the game is entirely in your hands, so to speak.

The effect?

MacSween said that when the system was trialed at a bar in Cambridge recently, a couple of behavioral changes among the peeing public were noted. “There has been less mess, which we sort of expected because we designed the game so you’re not splashing about, and less vandalism,” he explained.

“When we put it in, people thought it’d be ripped off the wall within a week, but it’s still there after four months. Because people are having a laugh, there’s a lot less vandalism. People just tend to get less angry.”

Watch an ITN report on the new games, AFTER THE JUMP...

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  1. Oh yes!

    More games for your penis.

    If they want perfect aim, simply place a photo of Maggie Gallagher at the bottom with her mouth open.

    Hell of a lot cheaper and more rewarding.

    Posted by: AllBeefPatty | Nov 29, 2011 8:56:55 AM

  2. The deeper question is: Why are men normally so angry when faced with a urinal that doesn't have a fun little game?

    Seems we are a nation reduced to infantile paralysis.

    Posted by: johnny | Nov 29, 2011 9:30:05 AM

  3. @johnny.

    But of course.

    When the narrative of the county is based on whether same gender couples can have rights or not, infantile paralysis is a direct result of anti-intellectualism and religious doctrine.

    It's nauseating.

    Posted by: AllBeefPatty | Nov 29, 2011 10:00:11 AM

  4. Whoever thought of a way to get men to play with their penises (even more) in a public restroom is GENIUS.

    "We weren't masturbating, officer. We were trying to score a field goal!"

    Now all we need is to have them set up side-by-side urinals to compete with each other...

    Posted by: sparks | Nov 29, 2011 10:17:30 AM

  5. This is amazing. I have OCD and hate walking on urine soaked floors!

    Posted by: Benny the Jet | Nov 29, 2011 11:50:08 AM

  6. I've found that most of the mess doesn't result from bad aim, but rather from the last few drops at the end that don't quite make it into the bowl and fall on the floor.

    Posted by: Jeff K. | Nov 30, 2011 12:06:46 AM

  7. This doesn't look nearly as much fun as trying to created an avalanche right after the bartender dumps a bunch of ice in the urinal.

    Posted by: EnzoInOmaha | Nov 30, 2011 7:20:42 AM

  8. Better than staring at the wall when using the urinal. Maybe some day we'll be earning achievements on Xbox Live while peeing.

    Posted by: ylod | Dec 5, 2011 11:29:38 PM

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