1. steven says

    hideous. not only is it an abomination of this song, but did the kid go to that big department store on his own?

  2. bluedogJ says

    How lovely to see a child (and a charming and special one at that) so excited about *giving* a gift to his parents for Christmas. Who cares where he bought it. Certainly not an abomination as far as I can see.

  3. Caliban says

    Unexpectedly sweet. Somehow Morrisey and Christmas had me picturing razor blades as stocking stuffers.

  4. Lazycrockett says

    My goth cynical heart just froze a bit more. The Pogue’s selling cars was bad enough but now this .

  5. Bill says

    There really is no such thing as too bitter for some queens. Having worked too many years in retail (thank god that’s over), my Christmas joy is mostly dead. I thought this ad was great. Thank you, jaded marys, for making me realize I might have more Christmas spirit than I thought. As long as you’re around, I’ll practically look chipper through the Holidays!

  6. G.I. Joe says

    I thought it was incredibly sweet. And yes, the message is nice and positive.

    Also, I’ve always thought The Smiths were just a pop band anyway so I don’t get the outrage. Anybody who thinks they’re risqué must be living in a basement.

  7. peterparker says

    @G.I. JOE: I don’t think anyone is saying that The Smiths are risqué…just that nothing about their (and Morrissey’s) goth, melancholy, angst-ridden vibe lends itself easily to the joy and cheer that retailers typically associate with Christmas.

    And for the record, to write The Smiths off as “just a pop band” is to seriously underestimate their importance in music history. Many critics consider The Smiths to be the seminal British indie rock band of the 80s, effectively changing the sound of rock and roll from synth dominated New Wave to a style based more on guitars and vocals. They influenced bands like Oasis, Blur, Suede, etc…right down to guitar driven bands of today. They really were much more than “just a pop band”.

  8. RJ says

    The bitter comments in here are a joke, right?

    A kid who is more excited to give a present on Christmas Day than to receive them? Heart-warming, even if it is a commercial for a store. This kid is also an excellent little actor.

  9. uffda says

    “Sweet and thoughtful” is exactly right. What a darling little vid, and kid.

    The negative comments here represent states of mind I find incomprehensible.

  10. oliver says

    @Benjamin, “Morrissey is spinning in his grave”?
    He’s 52 years old and has just written a book which is coming out next year.

  11. Paul says

    I saw this ad during X Factor last Saturday and it blew me and my partner away – and I’m not a big fan of kids by any means. I feel sorry for those Morrisey followers who are so outraged. Isn’t the whole too-cool-for-school thing supposed to stop with school – especially whe yuo’re gay!

  12. Steve F says

    and @Bill when you say ‘There really is no such thing as too bitter for some queens’…
    Why does disliking a commercial because you think its message and way it manipulates people is not to your taste a matter of sexuality? There are countless straight Smith fans that also thinks the ad sucks big balls…

  13. G.I. Joe says

    @ PETERPARKER “They influenced bands like Oasis, Blur, Suede, etc…”

    Yeah. Other pop bands.

    I’m sorry, I like many of The Smiths songs, but it’s goth and new wave for the masses. And for what they’ve left behind… Sorry, I totally get that one likes this band – but let’s not take ourselves too seriously here. (And I’m nice, I’m not even mentioning that Morrissey is a disgusting closet case – oops).

  14. Ken says

    Sweet advertisement, but that’s actually a terrible cover of the song. No emotion in it whatsoever.

  15. chad says

    The Smiths were neither Goth or New wave and were certainly never embraced by the masses. We’re you even alive in the 80’s?

    Love the Smiths, the ad was cute and I don’t feel even remotely manipulated.

  16. Brent says

    Saccharine, not sweet. The Dream Acadamy’s version from Ferris Bueller’s Day Off would have been a better choice if the marketers didn’t want to use Morrissey’s melancholy original. “Melancholy original”. That’s my Moz. <3

  17. Henry Holland says

    So what, Johnny Marr is invisible now? He wrote the music to this song = he has half the publishing, he’s just as responsible for its use as Moz. It’s also a cover version, not The Smiths themselves.

    Lovely ad with a nice twist at the end.

  18. peterparker says

    @G.I. JOE: Except for a brief infatuation with “Meat Is Murder”, I have never been a huge fan of The Smiths, and I’ve really never cared for Morrissey at all. My defense of the band comes not from some place of being a fanboy, but rather from recognizing how the band influenced the music industry.

    And CHAD is right: Contrary to what you wrote, The Smiths were never, ever New Wave. In fact, their appearance on the scene signalled the death of New Wave. New Wave was dominated by synthesizers. The Smiths brought everything back to guitars and vocals. And, though their critical acclaim and their influence was huge, they were never widely popular…so much so that Morrissey titled a compilation album “The World Won’t Listen” as a commentary on the fact that so few people even knew who The Smiths were. Only 2 of their songs ever hit the Top 10 in the British charts (and their U.S. sales were even more dismal). So, again, to call them “just another pop band” is not only to seriously underestimate The Smiths, but also to misunderstand everything they were about.

  19. says

    They could have,and should have used the version from 500 Days of Summer.And for everyone that is calling The Smiths “pop” music,open your ears and listen to the music. “Pop” music has never changed anyone’s life. The Smiths helped me coming out. If only Morrissey would do the same….

  20. says

    To all the people gnashing their teeth and tearing at their clothes re: the choice of music: Your parents called, they want to talk to you about when The Beatles started appearing in Nike ads. 😉

  21. says

    “Pop music has never changed anyone’s life.”

    Erm… your mileage may vary. I cant say it has changed mine, but let’s not assume there isn’t some kid out there finding strength or joy or meaning of their own in something you might not necessarily connect to.

  22. Henry Holland says

    “Pop music has never changed anyone’s life.”

    Do you take “pop” to mean Top 40 disposable stuff like, say, Katy Perry? It’s possible but I guarantee you, hearing in pretty quick succession Cream’s version of “Crossroads” and Hendrix’ album “Are You Experienced?” in 1968 blew my head wide open, made me realize there was a whole universe of music I didn’t know existed beyond my Monkees records.

    I’ve had at least 4 other situations where hearing something completely changed my way of thinking about things and hearing an opera live for the first time sent me on a path of buying/listening/attending operas that has lasted almost 25 years.

    As the character of Risley says in the movie version of “Maurice”: Music is the highest of the arts.