American Family Association | Comic Books | News

'One Million Moms' Threaten 'Toys R Us' with Boycott for Selling 'Archie' Comic Featuring Gay Couple

'One Million Moms', who last month went after JC Penney for hiring "open homosexual" Ellen DeGeneres as its spokesperson, has turned its attention to 'Toys R Us', threatening the toy chain with a boycott if it refuses to remove an Archie comics issue featuring the wedding of its gay character Kevin Keller from store shelves, Right Wing Watch reports.

'One Million Moms' is a project of the American Family Association, which has been designated a hate group by the Southern Poverty Law Center.

Marriage2_kellerWrites the group:

Toys 'R' Us employees do not actually set up the displays; they leave this up to the vendor, but they should be aware of the merchandise being sold in their stores nonetheless. These comic books are sold at the front checkout counters so they are highly visible to employees, managers, customers and children. Unfortunately, children are now being exposed to same-sex marriage in a toy store. This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand. Issues of this nature are being introduced too early and too soon, which is becoming extremely common and unnecessary.

A trip to the toy store turns into a premature discussion on sexual orientation and is completely uncalled for. Toys 'R' Us should be more responsible in the products they carry.

Says the sample letter that 'One Million Moms' tells its followers to send to Toys R Us, in part:

"As a mother and a member of, I am extremely disappointed to learn that select Toys 'R' Us stores are now selling 'Archie' comic books with a same-sex wedding displayed on the front cover. I am referring to the ones where the front cover reads "Just Married" with two men marrying, one wearing a service uniform....Please remove all the same-sex "Just Married - Archie" comic books immediately from your shelves. My decision to shop in your stores depends on it."

American Family Association Targets Toys R Us over Gay Couple in Archie Comics [right wing watch]

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  1. she said 'premature'.....heh heh heh.......!!

    Posted by: Jeff | Feb 28, 2012 1:36:24 PM

  2. Yesterday it was Liquid Plumr. These guys are on a free publicity steamroller! They must have really enjoyed the "thank You" gift basket from JCP now they're aiming to get more. If they get too gift basket greedy it might start looking too obvious.

    Posted by: Craig | Feb 28, 2012 1:43:05 PM

  3. These "One Million Moms" would do better to spend their time paying attention to their children rather than giving themselves a cheap thrill by being pretend activists.

    Posted by: Jack M | Feb 28, 2012 1:46:10 PM

  4. "a few thousand women who can't count"

    Posted by: Little Kiwi | Feb 28, 2012 1:47:24 PM

  5. This is ridiculous. They are squealing about a single issue (#16) in a comic book title that publishes monthly. The seventeenth issue for that title was released on 15 February, so Kevin's marriage is likely not even on the shelves today.

    Watch for million moms to take credit for that earth-shattering accomplishment in 3, 2, 1...

    (Pssst... @Million Moms - gay marriage has landed in the comics because it is a natural part of life - since long before your ancestors invented your god. Your little cowboys and princesses (of either gender) are gonna discover gay sex all by themselves, whether Archie discusses it in Toys 'R' Us or not. And chances are you ranting and raving against gay people being treated as humans is only going to make your precious angels even more curious about homosexuality than if you would just accept it and learn to live with the fact that HOMOSEXUALS EXIST!!!)

    Posted by: MikeInSanJose | Feb 28, 2012 1:48:37 PM

  6. 1) Do "kids" read Archie anymore? I was under the impression it was an older person's comic.
    2) Would they prefer Kevin Keller live in sin with his boyfriend? What kind of values does that instill! Harumph.
    3) I vote they change the name to A Couple Thousand Crazy Moms.
    4) The creators of Archie finally have the same type of free publicity that Batman gets, so...Thanks Moms.

    Posted by: Rin | Feb 28, 2012 1:50:45 PM

  7. It's funny. The "One Million Moms" facebook group only actually had 43k members. They tried to get JC Penny to fire Ellen, and a facebook group sprang up defending JCP's decision to defend and support Ellen. Within a week that group had over 150k members. They currently have almost 200,000.

    Nobody cares about these fringe groups who act like they have political muscle, and expect companies to kowtow to them based upon the number in their name. Duh.

    Posted by: sparks | Feb 28, 2012 1:54:32 PM

  8. Sales will sky-rocket! Get down there today and buy the latest Kevin Keller issue! Yes, kids do read Archie. Our (nearly) 5YO son has an electronic subscription and we read it to him every night (if he doesn't read it to us!) and he even takes his iPad with comics to Kindergarten for show/tell. He's so proud to have two dads!

    Posted by: OS2guy | Feb 28, 2012 1:54:50 PM

  9. Odd as it may seem, at least to the One Million (minus 960,000) Moms, kids deal with same-sex marriage much better than they do.

    Posted by: Hunter | Feb 28, 2012 1:55:26 PM

  10. Love is too complicated for One Million Moms to understand.

    They prefer state-sponsored tarns-vaginal ultrasound rape.

    Posted by: David Ehrenstein | Feb 28, 2012 1:58:27 PM

  11. but they're fine with all the gun-related toys for sale at toys r us?

    Posted by: AB | Feb 28, 2012 1:58:33 PM

  12. Puhleeze. One Million Moms?? Its more like 12 homophobic old bitches.

    Posted by: DiCKster | Feb 28, 2012 1:59:50 PM

  13. Wow just wow...Going after JCP for having an open homosexual to be their spokesperson? And now because some comic book franchise has an issue on sell that displays a same sex marriage? These parents need to worry about what's going on in their children's lives and not what is going on a Toys 'R Us. I'm an openly gay person. So bring on the trolls, idgaf! And look out One Million Moms, I design video game covers for all types of games. So are you going to boycott Sony, Microsoft, and Nintando because a open homosexual design the game covers that your children may have? And are you going to put up with your kids not understanding why they can't have a E rated. non-violent game? I think not.

    Posted by: Gay Kid =) | Feb 28, 2012 2:03:45 PM

  14. @OS2Guy ... from your post it sounds like your son has plenty of reason to be proud of his two dads. Congratulations on your family!

    Posted by: fritzrth | Feb 28, 2012 2:07:23 PM

  15. bored, miserable hausfraus with a lot of time on their hands.

    Posted by: EO | Feb 28, 2012 2:09:49 PM

  16. I think American businesses need to boycott THEM. Honestly, that's a million less bigots off the streets, as far as I'm concerned.

    Posted by: shle896shle | Feb 28, 2012 2:11:36 PM

  17. @OS2Guy

    First, what do you mean electronic subscription??? OT, I know, but my daughters read the Sonic comic put out by the same company. They can get it from Kindle or something???

    Second, way to go for getting him to read! I found that typical children's books didn't work for the girls so I got them into comics.

    Third, I think that's great that he's proud of his two good dads.

    Posted by: Rin | Feb 28, 2012 2:28:45 PM

  18. These poor moms. They can't shop at JC Penney. Now Toys R Us is off the list. They'll probably start boycotting any store that sells "Double Action Liquid Plumr" (which would probably be every grocery store in the country) tomorrow. When their kids realize they have no new clothes, no food, and no toys, maybe they'll rise up in protest against their moms. LOL.

    Posted by: Dev | Feb 28, 2012 2:35:16 PM

  19. @ Rin

    When I was little we couldn't afford many books, but I learned to love to read with the Classics Illustrated comics. Hmmm, pretty much the same way I learned to love classical music watching Bugs Bunny B-)

    Posted by: fritzrth | Feb 28, 2012 2:38:31 PM

  20. "This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand."

    Yet again...hiding behind children. Too complicated for WHO to understand? Kids are pretty concrete...and the answers to any questions are very simple to formulate and should be very simple for them to grasp. But...since you are so indignant...a) you really think a kid is going to ask anything of your bigotted ass? Hell, if I were your child, I would try to find a way to stay out of the house as much as possible and wouldn't even ask you how to wipe my ass...and b) "Mommy, this says these two guys are getting married. Where are their wives?" "Those men are marrying each other, honey. Some men do that." Why on EFFEN EARTH is this difficult? You don't even have to agree with it. You can be absolutely opposed to it. BUT IT IS HAPPENING! I mean, how do you handle this question: "Mommy, why do I have something different between my legs than Suzie does?" Really, One Million Moms (who are just 10,000 people and not nearly all moms), depending on the age of the child, do you really need to say anything more than: "Because you have a penis and Suzie has a vagina." Kids just want an answer, not the answer to life itself.

    Christ, I just don't frekkin get why kids are thrown under the bus by people screaming that they are protecting the kids!!!

    And...thanks for letting me rant. I'm stepping down from the box now.

    Posted by: Jay | Feb 28, 2012 2:40:33 PM

  21. I'm confused why "those are Wendy's two mommies" is so much more complicated than, "we're going to Uncle Tom and Aunt Julie's house." unless you happen to be one of the million idiot moms for whom a trip to the toy store is like walking into a sex shop. It took my sister exactly as long as it takes to say to a one year old "uncle Michael and uncle Fred." If you can explain a wedding, or Barbie and Ken's relationship to a child, I'm confused at what the problem is in discussing the many other types of relationships that exist in this world.

    Children are sponges, they learn and accept anything you tell them. Oh!! I get it. You wouldn't want these good Christian children learning tolerance and acceptance of others when bigotry and racism and hate are so much more fun.....

    Posted by: Michaelandfred | Feb 28, 2012 2:53:15 PM

  22. I'm enjoying this - they are just revealing their level of idiocy. The more they rant about things that don't bother thinking people the more FRINGE they become.

    Posted by: Rob | Feb 28, 2012 2:53:25 PM

  23. Following these people to their ideological extreme, they shouldn't be buying most of the toys sold anyway.

    Hasbro (the current maker of GI Joe, Transformers, Lincoln logs, easybake ovens, and Mr Potato Head, to name a few, and parent company of Playskool) was named one of the 100 Best Companies to Work for:

    Hasbro offers same-sex benefits and has a firm nondiscrimination policy that includes same-sex orientation.

    Posted by: Jamie | Feb 28, 2012 2:59:00 PM

  24. Yawn...

    Posted by: MikeH | Feb 28, 2012 3:06:22 PM

  25. The Ironic thing is that this issue, first announced in October of 2011, has been on the stands (and selling very well) since January 18th. In fact, the next issue (#17) in the series was released almost two weeks ago, on February 15th.
    They're over-reactionary stance is outdated on several levels. I wouldn't be surprised if, once Toys R Us stocks the next issue, they declare victory.

    Posted by: Brian G | Feb 28, 2012 3:20:48 PM

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