‘One Million Moms’ Threaten ‘Toys R Us’ with Boycott for Selling ‘Archie’ Comic Featuring Gay Couple

'One Million Moms', who last month went after JC Penney for hiring "open homosexual" Ellen DeGeneres as its spokesperson, has turned its attention to 'Toys R Us', threatening the toy chain with a boycott if it refuses to remove an Archie comics issue featuring the wedding of its gay character Kevin Keller from store shelves, Right Wing Watch reports.

'One Million Moms' is a project of the American Family Association, which has been designated a hate group by the Southern Poverty Law Center.

Marriage2_kellerWrites the group:

Toys 'R' Us employees do not actually set up the displays; they leave this up to the vendor, but they should be aware of the merchandise being sold in their stores nonetheless. These comic books are sold at the front checkout counters so they are highly visible to employees, managers, customers and children. Unfortunately, children are now being exposed to same-sex marriage in a toy store. This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand. Issues of this nature are being introduced too early and too soon, which is becoming extremely common and unnecessary.

A trip to the toy store turns into a premature discussion on sexual orientation and is completely uncalled for. Toys 'R' Us should be more responsible in the products they carry.

Says the sample letter that 'One Million Moms' tells its followers to send to Toys R Us, in part:

"As a mother and a member of OneMillionMoms.com, I am extremely disappointed to learn that select Toys 'R' Us stores are now selling 'Archie' comic books with a same-sex wedding displayed on the front cover. I am referring to the ones where the front cover reads "Just Married" with two men marrying, one wearing a service uniform….Please remove all the same-sex "Just Married – Archie" comic books immediately from your shelves. My decision to shop in your stores depends on it."

American Family Association Targets Toys R Us over Gay Couple in Archie Comics [right wing watch]


  1. Craig says

    Yesterday it was Liquid Plumr. These guys are on a free publicity steamroller! They must have really enjoyed the “thank You” gift basket from JCP now they’re aiming to get more. If they get too gift basket greedy it might start looking too obvious.

  2. Jack M says

    These “One Million Moms” would do better to spend their time paying attention to their children rather than giving themselves a cheap thrill by being pretend activists.

  3. says

    This is ridiculous. They are squealing about a single issue (#16) in a comic book title that publishes monthly. The seventeenth issue for that title was released on 15 February, so Kevin’s marriage is likely not even on the shelves today.

    Watch for million moms to take credit for that earth-shattering accomplishment in 3, 2, 1…

    (Pssst… @Million Moms – gay marriage has landed in the comics because it is a natural part of life – since long before your ancestors invented your god. Your little cowboys and princesses (of either gender) are gonna discover gay sex all by themselves, whether Archie discusses it in Toys ‘R’ Us or not. And chances are you ranting and raving against gay people being treated as humans is only going to make your precious angels even more curious about homosexuality than if you would just accept it and learn to live with the fact that HOMOSEXUALS EXIST!!!)

  4. Rin says

    1) Do “kids” read Archie anymore? I was under the impression it was an older person’s comic.
    2) Would they prefer Kevin Keller live in sin with his boyfriend? What kind of values does that instill! Harumph.
    3) I vote they change the name to A Couple Thousand Crazy Moms.
    4) The creators of Archie finally have the same type of free publicity that Batman gets, so…Thanks Moms.

  5. sparks says

    It’s funny. The “One Million Moms” facebook group only actually had 43k members. They tried to get JC Penny to fire Ellen, and a facebook group sprang up defending JCP’s decision to defend and support Ellen. Within a week that group had over 150k members. They currently have almost 200,000.

    Nobody cares about these fringe groups who act like they have political muscle, and expect companies to kowtow to them based upon the number in their name. Duh.

  6. says

    Sales will sky-rocket! Get down there today and buy the latest Kevin Keller issue! Yes, kids do read Archie. Our (nearly) 5YO son has an electronic subscription and we read it to him every night (if he doesn’t read it to us!) and he even takes his iPad with comics to Kindergarten for show/tell. He’s so proud to have two dads!

  7. Gay Kid =) says

    Wow just wow…Going after JCP for having an open homosexual to be their spokesperson? And now because some comic book franchise has an issue on sell that displays a same sex marriage? These parents need to worry about what’s going on in their children’s lives and not what is going on a Toys ‘R Us. I’m an openly gay person. So bring on the trolls, idgaf! And look out One Million Moms, I design video game covers for all types of games. So are you going to boycott Sony, Microsoft, and Nintando because a open homosexual design the game covers that your children may have? And are you going to put up with your kids not understanding why they can’t have a E rated. non-violent game? I think not.

  8. Rin says


    First, what do you mean electronic subscription??? OT, I know, but my daughters read the Sonic comic put out by the same company. They can get it from Kindle or something???

    Second, way to go for getting him to read! I found that typical children’s books didn’t work for the girls so I got them into comics.

    Third, I think that’s great that he’s proud of his two good dads.

  9. says

    These poor moms. They can’t shop at JC Penney. Now Toys R Us is off the list. They’ll probably start boycotting any store that sells “Double Action Liquid Plumr” (which would probably be every grocery store in the country) tomorrow. When their kids realize they have no new clothes, no food, and no toys, maybe they’ll rise up in protest against their moms. LOL.

  10. fritzrth says

    @ Rin

    When I was little we couldn’t afford many books, but I learned to love to read with the Classics Illustrated comics. Hmmm, pretty much the same way I learned to love classical music watching Bugs Bunny B-)

  11. Jay says

    “This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand.”

    Yet again…hiding behind children. Too complicated for WHO to understand? Kids are pretty concrete…and the answers to any questions are very simple to formulate and should be very simple for them to grasp. But…since you are so indignant…a) you really think a kid is going to ask anything of your bigotted ass? Hell, if I were your child, I would try to find a way to stay out of the house as much as possible and wouldn’t even ask you how to wipe my ass…and b) “Mommy, this says these two guys are getting married. Where are their wives?” “Those men are marrying each other, honey. Some men do that.” Why on EFFEN EARTH is this difficult? You don’t even have to agree with it. You can be absolutely opposed to it. BUT IT IS HAPPENING! I mean, how do you handle this question: “Mommy, why do I have something different between my legs than Suzie does?” Really, One Million Moms (who are just 10,000 people and not nearly all moms), depending on the age of the child, do you really need to say anything more than: “Because you have a penis and Suzie has a vagina.” Kids just want an answer, not the answer to life itself.

    Christ, I just don’t frekkin get why kids are thrown under the bus by people screaming that they are protecting the kids!!!

    And…thanks for letting me rant. I’m stepping down from the box now.

  12. Michaelandfred says

    I’m confused why “those are Wendy’s two mommies” is so much more complicated than, “we’re going to Uncle Tom and Aunt Julie’s house.” unless you happen to be one of the million idiot moms for whom a trip to the toy store is like walking into a sex shop. It took my sister exactly as long as it takes to say to a one year old “uncle Michael and uncle Fred.” If you can explain a wedding, or Barbie and Ken’s relationship to a child, I’m confused at what the problem is in discussing the many other types of relationships that exist in this world.

    Children are sponges, they learn and accept anything you tell them. Oh!! I get it. You wouldn’t want these good Christian children learning tolerance and acceptance of others when bigotry and racism and hate are so much more fun…..

  13. Rob says

    I’m enjoying this – they are just revealing their level of idiocy. The more they rant about things that don’t bother thinking people the more FRINGE they become.

  14. says

    Following these people to their ideological extreme, they shouldn’t be buying most of the toys sold anyway.

    Hasbro (the current maker of GI Joe, Transformers, Lincoln logs, easybake ovens, and Mr Potato Head, to name a few, and parent company of Playskool) was named one of the 100 Best Companies to Work for: http://money.cnn.com/magazines/fortune/bestcompanies/2011/snapshots/59.html

    Hasbro offers same-sex benefits and has a firm nondiscrimination policy that includes same-sex orientation.

  15. Brian G says

    The Ironic thing is that this issue, first announced in October of 2011, has been on the stands (and selling very well) since January 18th. In fact, the next issue (#17) in the series was released almost two weeks ago, on February 15th.
    They’re over-reactionary stance is outdated on several levels. I wouldn’t be surprised if, once Toys R Us stocks the next issue, they declare victory.

  16. eric says

    Just wait til those moms discover that Old Navy is using a gay actor (John Michael Higgins) to sell jeans…to children!

    The horrors being done to american civilization are never-ending!

  17. says

    Buy out the Kevin Keller wedding issue! Push those sales figures over the top! If enough copies move, the Archie folks might give the adult Kevin Keller his own comic book series, just like they gave one to the teenage Kevin.

  18. Paul R says

    Try one bitter shrew who lives in a weird den with her parents and doesn’t even have children. But she does have or seeks to have 1 million cats.

    The last boycott was such a rousing success, I can certainly see why she’d try another. And of course Toys-R-Us is the only vendor of comics in the US, so this one makes even more sense.

  19. Tarc says

    @Michaelandfred – Of course, all good religious parents have to train (brainwash) their children from an early age with the carrot and the stick: the conservative hierarchy doesn’t work if the sheeple aren’t given someone to hate and blame for all their ills, andtold they’ll be (eventually) rewarded for it. Hamas starts at age two, so I imagine the best Christian hatemongering starts then as well.

  20. Jeff C says

    If one wants to change some things for them. Get on their website and ask that you get their mailings. Then when a boycott comes do what I do, using their mail service I send and e-mail refuting onemillionmoms and telling them why I will support them. If enough of us do that it will turn their boycotts upside down.

  21. George McGinnis says

    I think it’s time we all support Toys R Us with a buy-in day. If everyone pledged to spend at least $10 at a Toys’R’Us and donate our purchase to a Children’s Hospital, Toys For Tots, an orphanage or other worthwhile cause we can show our support to Toys’R’Us as long as they stand by us wile doing good for causes that can use our assistance.

  22. gregory brown says

    The store sells shoddy merchandise made by underpaid foreign labor. It sells toys that teach kids to indulge in violent fantasies–which may not be bad once in a while, but constant reinforcement can’t be healthy. It sells toys that dull imaginative play and encourage branded objects as playthings instead of the “found” toys such as boxes and blocks and whatever is lying around that can become a tent, cave or spaceship. It conditions kids as consumers of crap. Of course, all that may be part of the “values” of the 5dozenMoms. But the horror of an Archie comic showing 2 loving men must be so overwhelming that THAT is the detonator of their pathetic wrath.

  23. Daniel Berry, NYC says

    “This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand.”

    I agree–clearly this is a topic too complicated for these mothers to understand. i’m quite sure, however, that if they simply tell their kids, “some men marry women and some men marry men” that would be all the information the kid would need.

    Unfortunately, dirty-minded people like the Million Moms have to drag the bedroom into it. Do they explain heterosexual bedroom activities when their kids ask about straight couples?

  24. Leslie says

    “This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand.”

    Yep. Too ‘complicated’ for their parents to understand.

    “One Million Moms” is only an organization name. How many “real moms” sent “real letters” they had written themselves? Can they even write? Or, is that too complicated a task.

    Bet some GI Joe or Barbie are sold in pairs. Bet OMM wants that stopped too.

  25. pdxblueyes says

    You know, they don’t verify your email address at all. I just sent a letter to toys are us congratulating them using their link. Log on, make up a name – Virgina Hamm, Connie Lingus, Wanda Dooit – and let Toys R Us know how happy you are with their work…

  26. johnny says

    It’s two guys shown being together in an equal marriage.

    It’s not two guys shown in cartoon graphic sex poses to help corrupt your tiny babies.

    Wow, those bitches really need to get a life.

  27. bobbyjoe says

    What’s great is that the “Kevin Keller” issues of Archie comics have apparently been the best-selling in the company’s history. I think they said the issue that introduced Kevin (the gay character) was the first to sell out and have to have a second printing. That character is not going anywhere; it’s a wonder he’s not on the cover of EVERY Archie comic.

  28. says

    Let me say that if gay marriage flourishes, it is going to tear the very fabric of society asunder. (I don’t know how because I’m not super-positive I know exactly what “asunder” means exactly in this context.) However, I know it’s going to happen because… well, because my husband and I are working hard on it right now.

    The question here really is: What kind of fabric are we talking about? I think it’s important to know because, for example, linen would not only tear but would wrinkle like crazy… especially when you’re talking “asunder” kind of tearing, you know?

    To learn more about what you can’t do about this important issue – and to vote in a fun poll about the fabric of society – please visit us on the web at http://www.mymarriageruinsyours.com

  29. Chuck Mielke says

    I love the ambiguity: “This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand.” Too complicated for whom to understand? I don’t think the concern is for the understanding of the children; I think the million moms don’t want to expose their incompetence. Heh! Heh!

  30. Mary says

    I actually agree with all the comments here. The “one million Moms” are certainly not that – far fewer in number. And it’s true that if the two men depicted were living together instead of getting married it would be sinful. It’s also true that the comic doesn’t show sex, only a wedding – hardly anything x-rated. It’s also true that mentioning gay marriage in a comic book story is only natural as gay marriage is now legal in several U.S. States – we’re no longer talking about something we WANT to be, but something that IS. A lot of what the “moms” are complaining about is simply the fact that they are (currently, at least) on the losing side.

    While the frustration of these women is understandable, their campaign against the comic book company is misguided. At this point in the culture war, the most effective thing for them to do would be to depict the comic book and say to middle America, essentially – “We told you this would happen.” Everyone knew that once gay marriage became legal children would have to be told that it existed. For how long could we have been expected to hide this from them? An attitude like this on the part of the Moms might annoy middle America at first, but also give it something to think about for the future.

  31. Chris A says

    I don’t understand why conservative groups get their panties in a wad over things like “complicated questions” from kids. It’s called parenting. It is much easier to explain these things and kids are much smarter than they give them credit for.

  32. says

    I added this to my own Facebook page…

    The so-called ‘One Million Moms’ who clearly Can’t Count, are a gaggle of hateful and bigoted old crones, who don’t realize that All of their children will grow up to hate them for their stupidity and 15th Century mentality!


  33. Artie says

    @ Mary,

    You raise a good point about children. Whatever is part of society is what children learn to respect. I would add that whatever is marginalized from society is what children learn to hate. If same sex attraction is marginalized by making same-sex marriage illegal, those children and teenagers who are gay or perceived to be gay will be targeted for harassment, or even murder, which gives America something else to think about for the future.

  34. Artie says

    @ Mary,

    Another thought occurred to me. Marriage is a high-profile part of society, no doubt, and female children have always taken a great interest in the institution of marriage. Male children, on the other hand, exhibit much less interest in the institution of marriage and much more interest in the activities and culture of the armed forces because the military serves as a model for cooperative effort among males. I would propose that, at least concerning male children, the end of DADT was when American society “crossed the Rubicon.”

  35. Jon says

    I hope Toy R Us has the courage of JC Penney when they tell these idiots to F Off!
    JCP has seen a surge in business and has now gained a loyal LGBT following because of it insistence that Ellen remain its new spokeperson. Toys R Us; my children are grown but I am a Gay Grandfather and will buy toys this year so if you want my business tell “Million Moms” to go to HELL!

  36. Casandra says

    This radical, anti-American group is sadly mistaken if they think they are going to dictate to my life what I can and cannot look at, listen to or what I bring into my private home. This is AMERICA, land of the free because of the brave. We must not allow this group to take away our right to be.

  37. says

    It’s not One Million Moms, it’s just Pete LaBarbera and Matt Barber and the guys they pick up from outside Home Depot that “help them monitor” gay porn … and choke them while they jerk off.

  38. Steve says

    OMM has a history of failed attempts to discredit major businesses – JC Penney, Liquid Plummr, Ben and Jerry’s, etc. This one will fail too.

    Express your support for TRU on thir Facebook page.

  39. Stefan says

    As many commenters have noted, children don’t look at this and think about sexual orientation or about sex. When you take them to a heterosexual wedding or they see their straight parents interact, they’re not thinking “oh, mommy’s straight and likes straight sex.” Many young children have grown up among my circle of friends–which includes both gay and straight couples. I’m wondering why supposedly Christian women are so eager to hyper-sexualize the world for our children.

  40. says

    “Mommy, instead of protesting and boycotting today will you please take me to a museum or a library?” http://wp.me/p1se8R-2uB

    Isn’t it much more confusing to explain a blended family that involves kids from several marriages and divorces than it is to explain “those men have been in love for years and want to be married”?

    The kids really don’t care. These narrow-minded mothers are trying to raise their children Little House on the Prairie-style instead of living in reality. It’s really sad.

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