NOM Actively Sought Out ‘Glamorous Non-Intelligent Celebrities’ to Sell Its Anti-Gay Message


GLAAD's Aaron McQuade pulls a gem out of yesterday's National Organization for Marriage document dump. NOM actively sought dumb but beautiful celebrities to advance its national message. "All the beautiful people are supposed to be for gay marriage," whines their document.

Maggie_gallagherFrom p. 19/20 of one document:

"Hollywood with its cultural biases is far bigger than we can hope to be. We recognize this. But we also recognize the opportunity – the disproportionate potential impact of proactively seeking to gather and connect a community of artists, athletes, writers, beauty queens and other glamorous non-cognitive elites across national boundaries. (This is applying the Witherspoon and IAV model to non-intellectual elites.)"

PrejeanNOM's basis for thinking this way seems to be based on the splash made by former Miss California USA Carrie Prejean, which they note in the subsequent paragraph:

When Carrie Prejan first burst on the national scene, the Miss California USA organization responded by cutting an ad featuring beauty pageant queens who were for gay marriage. This effort fell completely flat: nobody noticed because no one was surprised. All the beautiful people are supposed to be for gay marriage. One Carrie Prejean had an enormous, disproportionate effect on the national debate (at least temporarily) because she interrupted Hollywood's nomopoly, its false cultural assertion that youth + beauty = support for redefining marriage.

What NOM fails to realize is that it's the people who are beautiful on the inside that are for marriage equality.

Said Herndon Graddick, GLAAD’s Vice President of Programs and Communications: "Celebrity or not and 'cognitive' or not, given how cynically NOM views its supporters, who would want to stand with them and support their agenda?"


  1. sweetdog says

    You know this was posted long before Cow Gallagher got hired by NOM. She’s ain’t NONE of the above …

  2. Caliban says

    ISO f*ckwits for meaningless (by definition) relationship.

    This is a fairly stunning admission on their part since “cognitive” thinking means thinking based on factual or empirical evidence. So people who need their opinions to be backed up by evidence need not apply because even NOM admits their position isn’t supportable by facts. To paraphrase Stephen Colbert, “reality has a well-known pro-gay bias.”


  3. Michaelandfred says

    Can someone please send that to Leno to use in his Headlines segment please. “Seeking stupid but beautiful person to be the front man to replace our stupid and horrendous looking current president.” Contact NOM. Thanks for posting this, I’ll be chuckling all day.

  4. Bill Perdue says

    The strategy of using opposition to marriage equality to simultaneously isolate the LGBT communities and win elections is as old as the hills.

    Or at least as old as Bill Clintons DOMA. After championing and signing DOMA just before the 1996 presidential elections Clinton took to the airwaves boasting about his bigotry. “In a radio advertisement aimed at religious conservatives, the Clinton campaign is showcasing the President’s signature on a bill banning gay marriages… It refers to Mr. Clinton’s support of the Defense of Marriage Act, which the President signed into law last month, to the dismay of many gay rights advocates. Mr. Clinton signed the law early on a Saturday morning, minimizing news coverage…” New York Times Archives Published: October 15, 1996

    Rove and Bush did the same thing lining up evangelicals and the catholic cults hierarchy to use marriage equality to bash us and win elections in 38 states. And so did Obama whose bigoted comments about ‘gawd’s in the mix’ insured the passage of Prop 8 and the loss of marriage equality in California in 2008.

    What’s surprising here is not the inevitable plots to use homohating, racism or the cults to divide and rule but the utter stupidity of NOM’s leaders, who seem never to have watched the Iran/Contra hearings and their extensive use of ‘private’ e-mails.
    In a time when the NSA is building a new $1 billion internet snooping facility on a secure 200 acre site at Camp Williams in Utah, everyone should be conscious that nothing on the internet is private. The NOM dummies should have taken a hint from Romney who destroyed all the computers he and his staff used as governor of Massachusetts.

    The people who run NOM are not only swine, they’re stupid swine. No news there either.

  5. MKisNE says

    “Hollywood with its cultural biases is far bigger than we could hope to be.” Yeah NOM, you’re not going to be bigger than Hollywood. It’s a town in the Entertainment capital of the world. You’re an anti gay political organization. Hard to compare… But so hilarious they know smart celebrities will see through their bullsh*t.

  6. says


    carrie prejean and david tyree, eh? LOL

    first they intentionally try to turn LGBT Advocates against the black communities, now they insult their own spokespeople by saying “we liked you because you were stupid”

    keep digging 😀

  7. BobN says

    “In a radio advertisement aimed at religious conservatives, the Clinton campaign is showcasing the President’s signature on a bill banning gay marriages…”

    Yes, Bill Perdue, Bill Clinton tried to trick some “non-cognitive” fundamentalist Southerners into voting for him. Why you take that radio ad as evidence of anything but Clinton’s cynical use of prejudice is puzzling.

  8. Tom Stoppard says

    Hilarious! Non-cognitive is my new favourite word. Or shouldn’t that be NOM-Cognitive!

  9. Mary says

    I think that who NOM was referring to is people who are not particularly interested in the world of ideas and political/cultural debate. How to describe people like this? Calling them “unintelligent” is inaccurate – and insulting. Calling them “non-intellectual” may be misleading, as it would imply that they don’t use or want to use their intellects. Calling them “uneducated” would another inaccuracy, as there are plenty of formally uneducated (i.e.unschooled) people who take an interest in cultural/political issues. Not wanting to sound snobbish or insulting, they settled for the more obscure term “non-cognitive.” This is my best guess.

    But far more damaging to NOM is it’s refusal to reveal its donor list. This makes it seem as if the organization has something to hide. And NOM’s website is interesting, but doesn’t contain nearly as many regular posters as Towleroad. However, liberal visitors there are treated well, from what I’ve seen.

  10. thunderboltfan says

    Non-cognitive is just a polite word for stupid. And NOM knows that is the key requirement to sharing their views.

  11. m.s. says

    “What NOM fails to realize is that it’s the people who are beautiful on the inside that are for marriage equality.”


  12. Bryce says

    I can’t find the part about the Witherspoon IAV model on that document. It certainly isn’t on pages 19/20. Can anyone find it for me?

  13. MooseintheOC says

    Robert George, founder of NOM, just was appointed to the US Commission for International Religious Freedom. NOM’s talking points, arguments and strategies come from this man, who calls for the arrest and imprisonment and promoting bigotry of LGBT people. If you believe NOM’s tactics are reprehensible, please take the time to fill out this petition on the White House’s webpage condemning the appointment of Robert George. He will use this official US government position as a platform to spread vitriol against LGBT people globally. Pass the word along and post where you it is appropriate.!/petition/condemn-appointment-bigot-robert-george-us–commission-international-religious-freedom/TFPJSmSh?

  14. cwm says

    I’m assuming they mean Institute for American Values, but who knows? NOM supporters’ pools of reference are likely to be small (and odd), if they expect immediate understanding when referring to “the IAV and Witherspoon models.”

  15. mododavid says

    Well, if there’s one work that sums up Presean perfectly, it’s “non-cognitive”.