New Campaign from 'FCKH8' Founder Aims to Fight Homophobia in Schools with 'OK 4 U 2 Be Gay' T-shirts: VIDEO


A new campaign, H8SUX, hopes to recruit kids to fight homophobia in schools by giving away free t-shirts to any teen who simply makes a special YouTube video pledge to speak out against homophobia at school and support gay marriage, according to its organizers.

Said director Luke Montgomery, who also created the well-known FCKH8 campaign(which he says has raised more than $250K for equality causes):

"We are recruiting kids to the cause of promoting the acceptance of homosexuality in schools. In a world full of bullies, suicide and hate, thousands of school kids wearing a pro-gay message in classrooms can be lifesaving and great. Kids are born gay, lesbian, bi and trans - and when I came out at 15, I was brutally beaten and left unconscious and bloody in a ditch. In 2012, kids should not be bullied and attacked just for being who they are. This free T-shirt will be a pro-gay billboard plastered on the chests of thousands of kids in classrooms across the nation. Our agenda is simple: to tell kids that it's "OK4U2BGAY."

The H8SUX campaign" is also making an appeal to adults that for every hoodie, tank top or tee sold on, the organization says it will send a teen an "OK4U2BGAY" tee for free.

Watch the new video, AFTER THE JUMP... Free T-Shirts 4 Teens from on Vimeo.


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  1. Some jackass school(s) will be suspending kids for wearing these t-shirts; you watch!

    Posted by: Oliver | Mar 14, 2012 12:20:15 PM

  2. No, Luke, you are not "born gay" or born with any other sexual orientation.....and if you really want to fight bullying, then attiring yourself in pink is not the way to do it. That will only cause you to be bullied even more.

    Posted by: Rick | Mar 14, 2012 12:35:25 PM

  3. "We are recruiting kids..."

    SEE?!? SEE?!?! GAY AGENDA!!! Cue right-wing hysteria in 3... 2... 1...

    Posted by: Iko | Mar 14, 2012 12:40:27 PM

  4. ignore the grown-adult wimp who still is terrified of the color PINK. that's just hilarious.

    there's something magical happening with today's youth - and it's not just the courage of those young LGBT people who are Coming Out at younger and younger ages - students are coming out as ALLIES to lgbt people at younger and younger ages as well.

    we're finally getting generations that are being born with not only awareness of, but ACCEPTANCE of, a gay brother or sister, an aunt or uncle, family friends, neighbors, and on and on.

    young people who are growing up not only feeling that it's OK, and great, to be LGBT - but growing up being aware that being anti-LGBT is not acceptable, nor admirable, nor a quality one will want in a friend.

    we're closer than ever to the incoming age where one becomes a pariah not for being "queer", but for being anti-LGBT. it'll happen, and it's happening more and more already.

    but just so we're all clear, there's nothing inherently harmful about the color pink and any grown man who thinks there is is a complete wuss.

    Posted by: LittleKiwi | Mar 14, 2012 12:49:41 PM

  5. I can't believe there are still some self-deluders that deny we are born gay... I had a very balanced upbringing in my family and my brothers and I are all individuals in a one gay two straight ratio... sorry for those that buy into the haters rhetoric, but we ARE born gay. Glad has stepped up to do something about bullying, instead of passively allowing it to continue like some...

    Posted by: CKNJ | Mar 14, 2012 12:56:52 PM

  6. I'm with you 100% Little Kiwi!!! Great post!

    Posted by: CKNJ | Mar 14, 2012 12:58:57 PM

  7. @CKNJ There is not one shred of evidence to support the idea that there is any genetic basis for sexual orientation. Not one shred.

    Your desire to believe that is based entirely on what you believe to be politically expedient, not on legitimate scientific fact.

    And what's more, your belief is a defensive posture in response to the Religious Right--and that defensive posture is proof that you are letting them define the issue for you and for everyone else....and that you accept their basic premise that same-sex attraction is in some way immoral or wrong.

    If you did not accept that premise, then you would not feel the need to invent "facts" to try and prove them wrong.

    No, if you were truly liberated, your position would be that, although we don't really know what causes sexual orientation (which IS scientific fact), it makes no difference because homosexual or bisexual expression is every bit as valid as heterosexual expression and therefore does not require any "justification" whatsoever.

    And wearing cute little pink shirts will do nothing to stop bullying--the only thing that will stop it is for gay men to decide that they are men, act like it, and defend themselves like men when they are harrassed or otherwise called on to do so. Do that and straight men will respect you and leave you alone--fail to do so and you will continue to be victimized.

    And no amount of rhetoric is going to change any of what I just said, whether you like it or not.

    Posted by: Rick | Mar 14, 2012 1:10:41 PM

  8. of course, RICK can't prove that he's this "manly man" that he claims to be.

    got the URL where you prove it, RICK? of course not.

    that's the good news about guys like Rick - they make no impact whatsoever. dont' fret about him, folks. He'll die in that closet :-)

    only the world's most insecure wimps complain about the color Pink from the anonymity of an online internet Closet.


    Posted by: LittleKiwi | Mar 14, 2012 1:17:59 PM

  9. Rick, you're contradicting yourself.

    On one hand, you say that people shouldn't wear pink because they will get bullied more (side note: I'm about as stereotypically masculine as they get and I wear pink all the time).

    On the other hand, you say that to be really "liberated," you have to acknowledge that no matter whether it's genetic or not, sexual orientations are equal and don't require any justification for why they should be viewed as such.

    So which is it? Do we make decisions based on the reactions of others, or do we stand strong and say regardless of what you think about the reasons, it's ok to be (or dress, as it may be) this way?

    (Another side note: I can't believe I'm agreeing with Kiwi on something... My head hurts)

    Posted by: Jack | Mar 14, 2012 1:30:11 PM

  10. RICK comes from the school of "if a bully hates something then their hatred is justified"

    he continues to blame "effeminate men" for this being Closeted, and for anti-gay prejudice. There's a reason for this - he's angry that the so-called "femmes" he's been brought up to hate and have disdain for actually more Man than he'll ever be - after all, they're not the ones living closeted fearful lives wherein they spend every day hoping that they can "pass for white".

    a real man stands up for those who are discriminated against and targeted. a coward joins the bullies and says "yeah, i hate those fags that wear pink! let me join you in hating them so you don't hate me!"

    it's the epitome of cowardice.

    Posted by: LittleKiwi | Mar 14, 2012 1:36:55 PM

  11. @Rick: I'll grant that it shouldn't matter whether we are born gay or not (though you're wrong that there's not "one shred" of scientific evidence; there's plenty of evidence to suggest that there's a strong genetic component in sexual orientation; those who try to reduce root causes to either "all genetic" or "not genetic at all" for things like sexual orientation or personality variations are idiots in my book, anyway).

    That said, WTF on everything else you say. There's something wrong with wearing pink? Straight guys won't respect us if we wear pink? We should modify our behavior to appeal to some putative, monolithic "straight guy" view?

    Are you serious?

    I'm not certain what your definition of "manly" is, but it sounds positively neolithic to me. Personally, I respect people who aren't afraid to be who they are. If that's something that deviates from traditional notions of masculine for a gay men, so be it.

    And the notion that wearing pink is somehow taboo for men... what decade are you living in? What part of the country? I mean, seriously.

    @Jack: I know, right? Normally I find Kiwi to be strident and narrow-minded in his so-called open-mindedness, but he hit the nail on the head here.

    Posted by: Dan E | Mar 14, 2012 1:40:58 PM

  12. as far as I know, blue being a color for boys and red for girls is actually something quite recent, less than 100 years old... same with pink... colors have no intrinsic meaning Rick... look up the word if u r not sure what it means...

    Posted by: V-8 | Mar 14, 2012 1:43:20 PM

  13. @Jack So many gay men confuse the issues of homosexuality and effeminacy. They are separate questions altogether.

    In this culture, pink connotes femininity. You can argue the legitimacy of that connotation, but then again, you could argue the legitimacy of ANY aspect of ANY culture. Doing so, however, would lead to absolute anarchy, because no society can exist in any cohesive fashion without some kind of agreed-upon cultural principles.

    So you pick your battles.

    For a group such as gay men, who have been shunned by society (in particular, by other men) largely because they have failed to live up to the standards of masculinity, deliberately choosing a symbol of femininity (the color pink) as their symbol only reinforces the very notion that caused them to be shunned in the first place.

    Logically, if you want to change the views of other men, gain their respect, and thereby, eliminate the underlying causes of bullying, the way to do so is to distance yourself from any feminine symbolism......but far more importantly, as I said, to behave like a man when you are harrassed and defend yourself like other men would in similar situations.

    If, as an individual, you are willing to do that--and still want to wear pink, fine. But imagining that gay men as a group wearing pink T-shirts with cute little slogans on them is going to make straight men respect them--in the absence of a willingness to stand up for oneself physically--is just ludicrous.

    Do you seriously think that any straight man will wear one of these shirts? No--and they are the only group that matters in all this, since they are the ones doing the bullying.

    Is this really that hard to understand?

    Posted by: Rick | Mar 14, 2012 1:51:00 PM

  14. @Rick: I know tons of straight men who would wear shirts like this. Do you really have such a dim, antiquated view of straight men?

    Posted by: Dan E | Mar 14, 2012 1:53:29 PM

  15. "I'm not certain what your definition of "manly" is, but it sounds positively neolithic to me. Personally, I respect people who aren't afraid to be who they are. If that's something that deviates from traditional notions of masculine for a gay men, so be it."

    Right....and here we have the basic source of the problem. Gay men believing that a) masculinity is a "problem" to be solved rather than a natural expression of maleness, and b) delusionally telling themselves that standards of masculinity are going to go away and that that is the solution to their problems, rather than embracing the same standards of masculinity that straight men (and society in general) embrace.

    You don't want to eradicate homophobia; you want to eradicate masculinity--and that is never going to happen.

    The color pink is not the real issue here. The real issue is the lack of masculinity among gay men, manifested in their unwillingness to defend themselves when called on to do so--which is the essence of masculinity in all cultures and in all places and always will be--in part because a society where men are unwilling to defend themselves--physically, if necessary--will fall victim very quickly to those that are willing to.

    It is all about self-respect....and until gay men develop such self-respect, they won't get any respect from other men......and they will continue to be bullied as a consequence......

    It really is as simple as that, whether you like it or not.

    Posted by: Rick | Mar 14, 2012 2:09:10 PM

  16. My father wears his rainbow equality bracelet every day. he's a straight man and a college professor.
    my brother-in-law wears his every day, and he's a straight man living in a Welsh village.

    my straight friends have, and will again, worn shirts like this.

    why? because real men don't worry about what trashy ignorant bigots think or say. only insecure cowards do. insecure cowards who complain about the color pink, anonymously, on an online gay-themed website.

    Rick himself isn't even Out, as anyone who knows anything about the human condition will see. his specific type of comments are exclusively the domain of the resentful homosexual living with his balls firmly tucked away at the back of a too-cramped closet.

    maybe it's a generation gap thing. the current young breed of new bloods don't have the same terrified fear of being "odd" that Rick is still crippled by. kids are coming out at younger and younger ages, and non-gay kids are supporting their gay friends in equal measure.

    think about it- who's the "real man"? the kid in the pink tee-shirt walking his high-school hallways proudly, or the grown man posting anonymous hatred about "effeminate boys" on a website?

    yeah. exactly.

    my straight brother in law and sister. they wear these shirts out in public. in Wales. real men don't hide in order to cater to the bigotry of bullies - only wimps do that.

    Posted by: LittleKiwi | Mar 14, 2012 2:10:40 PM

  17. and, of course, the problem has nothing whatsoever to do with concepts of "masculinity" and everything to do with awareness of Cowardice.

    a gay man who joins anti-gay bigots in mocking and belittling men perceived as "effeminate" is proving himself to be a man without balls.

    a real man would say "You know what? that guy has every right to be exactly as he wants to be, and you guys are @ssholes for mocking him"

    that's what a real man would say. the moment a gay man joins the anti-gay bullies in mocking those "femmes" he utterly proves what a coward he is, as he's so terrified of being belittled himself that he'll target someone else in self-defense. it's literally the most pathetic and cowardly thing a man can do.

    for all his claims of how "masculine" he is, Rick is not Out. So, how then is his masculinity helping him? It's certainly not empowered him to be a visible and vocal presence for LGBT Equality. He can't even put a face to his apparently-masculine self and make a greater impact by standing up to be counted.

    so, what's the deal? if you're such a man why are you still Hiding?

    but there lies the issue between his, and other's, galling "anti-femme" prejudice: they're furious that the type of people they want to think of as "weaker" than themselves are actually stronger - after all, they're not the ones living in fearful hiding.

    nobody is eradicating "masculinity" - many, however, are right to challenge what is being considered "masculine". i can't think of anything less masculine than anonymously complaining about "femme" guys online.

    what's masculine about being a grown-adult male who's still living in fear of ignorant anti-gay bigots?

    a guy wearing pink is no threat to anyone else's masculinity. a guy choosing to remain closeted threatens his OWN masculinity. with every excuse given to remain in hiding.

    Posted by: LittleKiwi | Mar 14, 2012 2:17:27 PM

  18. why pink? why not dark blue?

    Posted by: Mohammed | Mar 14, 2012 2:28:32 PM

  19. He cleans up after himself.
    He cleans up the planet.
    He is a role model for young men.
    He is rigorously honest and fiercely optimistic.

    He holds himself accountable.
    He knows what he feels.
    He knows how to cry and he lets it go.
    He knows how to rage without hurting others.
    He knows how to fear and how to keep moving.
    He seeks self-mastery.

    He has let go of childish shame.
    He feels guilty when he's done something wrong.
    He is kind to men, kind to women, kind to children.
    He teaches others how to be kind.
    He says he's sorry.

    He stopped blaming women or his parents or men for his pain years ago.
    He stopped letting his defenses ruin his relationships.
    He stopped letting his penis run his life.
    He has enough self-respect to tell the truth.
    He creates intimacy and trust with his actions.
    He has men that he trusts and that he turns to for support.
    He knows how to roll with it.
    He knows how to make it happen.
    He is disciplined when he needs to be.
    He is flexible when he needs to be.
    He knows how to listen from the core of his being.

    He's not afraid to get dirty.
    He's ready to confront his own limitations.
    He has high expectations for himself and for those he connects with.
    He looks for ways to serve others.
    He knows he is an individual.
    He knows that we are all one.
    He knows he is an animal and a part of nature.
    He knows his spirit and his connection to something greater.

    He knows that the future generations are watching his actions.
    He builds communities where people are respected and valued.
    He takes responsibility for himself and is also willing to be his brother's keeper.

    He knows his higher purpose.
    He loves with fierceness.
    He laughs with abandon, because he gets the joke.

    This is the Mature Masculine - the New Warrior - a re-definition of masculinity for the 21st century. By no means is this list complete. You are welcome to come and add your gifts to this community. --Boysen Hodgson

    Posted by: LittleKiwi | Mar 14, 2012 2:31:49 PM

  20. Why are people feeding the troll...?

    Posted by: Iko | Mar 14, 2012 2:33:39 PM

  21. For once, I'd love to see an article with absolutely NO COMMENTS from both Rick and Littlekiwi. They're both on total opposite sides of most arguments. I get that. I just wish I didn't have to see it every time. It's so predictable and annoying.

    Posted by: Watchout | Mar 14, 2012 2:41:15 PM

  22. Does it have to be hot pink?

    Posted by: Artie | Mar 14, 2012 2:42:43 PM

  23. too bad that "opposite sides" isn't actually a fair assessment.

    rick is just flat-out plain-old WRONG.

    important distinction.

    Posted by: LittleKiwi | Mar 14, 2012 2:46:07 PM

  24. The photo shows Rick and PIWI in an alernate universe when they were friends. They've both been powerhouses from the get go, they both fall down, they both get up. Get back. They love to hate each other. It's interesting.

    Posted by: uffda | Mar 14, 2012 2:59:05 PM

  25. Hey, Rick, your misogyny is showing. As well as your misunderstanding of what self-respect truly is. Self-respect is not changing your mannerisms, thoughts, expressions, etc to conform to what other people expect of you. That to me is cowardice of the highest level. You don't want people to accept you for who you are, whether that is feminine or masculine, you want to mold yourself to fit what is expected. If that works for you, so be it, but there are those of us who went through years of trying to fit in and conform. Honestly, I would rather walk down the street and be called any derogatory name than go back to trying to fit into a world that is always going to criticize me. And whose definition of masculine are we going to go by, because as far as I'm aware that definition is constantly changing.

    On another note, have you done ANY gender identity or expression studying in your life? Because it seems to me that you want everyone to fit into your little mold of heteronormative values and that just isn't happening. Say goodbye to drag queens, pride parades, Broadway, Showtunes, florist, make up artists, etc. Because those some of those roles would HAVE to be filled by women since they aren't masculine jobs. So basically every man is supposed to think and act the same, as well as every woman. Do you want the women to be barefoot and pregnant too? How far back in time do you want us to go? If you go back far enough we can even get to men wearing makeup and wigs, which was considered all the rage even if it isn't what modern times would consider masculine.

    I'm tired of coming on here and reading the things from you that I despise about the 'gay community.' If you don't fit into their little box, then you aren't welcome. Rick, you are entitled to your opinions, you are entitled to express them, but you are not entitled to belittle, demean and harass those of us who do not fit into your little picture perfect world of how men should behave. Once you can give us a nice little concise list of all the masculine behaviors and traits that gay men should express to be accepted by the bigots, maybe then you may garner a little respect. Until that time why don't you tone down on the homophobia and misogyny, it makes you look like a neanderthal.

    Posted by: Daniel S | Mar 14, 2012 3:16:01 PM

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