Abercrombie & Fitch | Bruce Weber | Kiss | News

New Bruce Weber Abercrombie Spot Features First Gay Kiss: VIDEO


In a new video clip from Bruce Weber (one of 4 new 'Webersodes') for Abercrombie & Fitch, a man-on-man kiss appears for the first time in an official company promo, which I guess is surprising because none of the rest of it is homoerotic at all.

Check it out, AFTER THE JUMP...

(via homorazzi)


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  1. Abercombie & Fitch - promoting one colour of beauty, yet again.



    forgive me for not finding it remotely impressive that in 2012 this company shows a gay kiss between the whitewashed clones that populate their ad campaigns.

    i'll happily forgo any gay kissing in abercrombie ads for a halfway decent representation of multicultural diversity.

    Posted by: LittleKiwi | Mar 27, 2012 6:18:54 PM

  2. Well OK! I don't know what they're selling here, but I think it was a twink porn site, right? Well whatever, anything with guys kissing is a good thing.

    Posted by: DrJWL | Mar 27, 2012 6:20:06 PM

  3. Well now...

    Posted by: PDB | Mar 27, 2012 6:21:16 PM

  4. Abercrombie & Fitch - No fats fems asians or blacks.

    Posted by: LittleKiwi | Mar 27, 2012 6:24:39 PM

  5. LITTLEKIWI do you want a phony Benetton ad where guys of all colors and ages frolic together? I could care less, and I am definitely not going to pretend that it would make any difference. Meh, who cares, we're all too old for Abercrombie anyway.

    Posted by: DrJWL | Mar 27, 2012 6:25:28 PM

  6. Are we looking at the same clip? I thought it was nicely done Weber is the BEST and alway has been! Homoerotic is in the eye of the beholder. I'm beholder that thought it was homoerotic in a very cool way!

    Posted by: SOLUS | Mar 27, 2012 6:26:25 PM

  7. To each his own. I wish I owned a little of that. Very attractive!

    Posted by: candideinnc | Mar 27, 2012 6:29:32 PM

  8. if you "could care less" then it means that you do in fact care.

    unless you meant that you "couldn't care less" which would mean that you don't care.

    so, which is it?

    either way, you're one more white person who doesn't see reality. congrats.

    the world is diverse, the country is diverse, and beauty comes in many forms. unless you're an abercrombie exec, in which case only White is beautiful, and a throw "Colours" are thrown into the background mix for pittance.

    yeah, it does make a difference. as those "colored doll picture" tests prove over and over again, and more clueless white people ignore - we live in a world that subtly and not-so-subtly makes it very clear what Beautiful Is, and that does indeed need to change.

    it's not about us being too old for it - it's about youth seeing this and having it impact their sense of what constitutes beauty and worth.

    wise up.

    Posted by: LittleKiwi | Mar 27, 2012 6:34:37 PM

  9. To all the racist bigots: how about YOU start your own clothing store and then you can have all the black and yellow guys you want in your ads. NOT EVERYTHING in the world is about race. It's an ad for clothing, not a social statement about race. Time to grow up.

    Posted by: Sargon Bighorn | Mar 27, 2012 6:45:08 PM

  10. I don't know what constitutes beauty . . . i think it is an individual thing in the eye of the beholder . . . and that sort of thing.

    For me, this was pretty freakin' beautiful!

    Posted by: Steve Pardue | Mar 27, 2012 6:49:28 PM

  11. Um... That wasn't a gay kiss. Football hooligans kiss like that all the time.

    Posted by: Jason | Mar 27, 2012 6:50:06 PM

  12. "all the black and yellow guys"..... and then you call me the racist?


    it's not an ad for clothing. there's barely any clothing in sight.

    if not everything in the world was about race then this ad would have reflected diversity. that it doesn't shows that is, indeed, very much about race.

    time to enter the 21st Century, idiot.

    Posted by: LittleKiwi | Mar 27, 2012 6:51:13 PM

  13. Not that I disagree with Little Kiwi here, although it's an ad campaign that has worked for A&F in the past. As business people they're entitled to try what works for them again.

    But I just don't know how he finds so much time to make multiple comments on every post down to the dissection and rebuttal of other posters paragraph by paragraph. I supposed it's impressive.

    Posted by: Joe | Mar 27, 2012 6:53:14 PM

  14. too gay. in all respects.

    Posted by: Ryan K | Mar 27, 2012 6:53:32 PM

  15. that was super gay. i enjoyed it. lighten up, it's not about race. i don't understand who this advert's aimed at though, apart from guy men. it just looks like stylish gay softcore erotica.

    Posted by: DanSwon | Mar 27, 2012 6:55:00 PM

  16. of course this campaign's worked, know what else has worked for other companies? playing up prejudices and bigotries.

    these "not everything is about race" comments make me sick, frankly.

    we have a young man killed due to preconceptions about ethnicity. we have racial profiling, we have NOM going out of their way to make gay people feel that black people are their enemy, and then along comes good old A&F with yet another ad campaign where a bunch of white boys frolic together with no room for any beautiful men of colour in the bunch.

    just because a company is entitled or allowed to do something doesn't mean it's the right thing to do.

    "it's not about race", says yet another white person. excuse me while i puke.


    Posted by: LittleKiwi | Mar 27, 2012 7:00:45 PM

  17. A kiss on the forehead is not a "gay kiss" by any means. Sorry, it just isn't.

    Posted by: David in Houston | Mar 27, 2012 7:03:24 PM

  18. The manipulation is just SO literal.

    That is all.

    Posted by: stevo | Mar 27, 2012 7:04:22 PM

  19. Hmmmmm.

    If that's a "gay kiss", I've been doing something very wrong for a long time.

    Posted by: JackFknTwist | Mar 27, 2012 7:14:21 PM

  20. YOUR Race is NOT the center of the universe. If you're left out it's HIGH TIME YOU started your own clothing company. STOP hating on the WHITE folk. Every time some race other than WHITE is not represented it's taken as a racial slam. Your bigotry is sickening. STOP telling WHITE folk how to live, how to advertise, how to market. Time to get off your big black butt and do some work. START your own company. DON'T expect others to do YOUR work for you. Shut the hell up about White folk promoting White folk. Don't like it, don't buy it. But whining and bitching about being left out makes you even more infantile than you already are. GROW UP and FACE UP to the real world.

    Posted by: Sargon Bighorn | Mar 27, 2012 7:18:56 PM

  21. They're still all white.....

    Posted by: John Waters | Mar 27, 2012 7:22:00 PM

  22. Have to say that while the ad does not make me want to go out and buy A&F, it does somehow make me hungry for chicken.

    Posted by: AZSafado | Mar 27, 2012 7:23:11 PM

  23. Wow LITTLEKIWI, chill out. You seem to have a lot of extra time on your hands. Maybe a white dude stole your job or something. I dunno, but anyone who has enough time to waste like you do flaming out commenters on a blog ought to find work in a more challenging field. If you get what I'm trying to say.

    Posted by: Jerry | Mar 27, 2012 7:24:43 PM

  24. Bruce Weber is VERY strange character. When he was young he was a male model who looked very much like thebuff bioys he photographs so lovingly. Nowdays he looks like a Teddy Bear with half the stuffing pulled out.

    While the homoeroticism of his work is flagrant he lives with a woman named Nan Bush as his beard.

    His Chet Baker documentary "Let's Get Lost" is truly teriffic. I alos like his Pet Shop Boys video for "Being Boring."

    Posted by: David Ehrenstein | Mar 27, 2012 7:25:33 PM

  25. Littlekiwi is not a racist. Don't be a moron.

    That said:

    If loving this is wrong...I don't want to be right...

    Posted by: Mic | Mar 27, 2012 7:27:24 PM

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